Moet Archives

Moët & Chandon launches ‘Specially Yours’ personalized Christmas gift boxes

The gift boxes will be exclusively available in Selfridges, London in-store and online, priced at £49.99 for the Impérial and £58.99 for the Rosé Impérial.

The packaging can be personalized with a name or a message using up to fourteen characters. Gift boxes can be ordered by taking a bottle to a Selfridges personalization station in-store or selecting the relevant option online.

The gift box unveiling coincides with the launch of Moët & Chandon’s ‘London Calling’ campaign at the high-end department store. This will feature a Champagne bar and “concept space” featuring photographs of famous moments of celebration in London’s history.

The concept space is inspired by the design of the classic red telephone box, with space for guests to sip Champagne at a bar alongside the photographic exhibition.

Customers can choose from a range of Moët cuvées as well as Champagne cocktails, created in partnership with London bars Mr Fogg’s, Heads & Tails, Coupette and Disrepute.

A calendar of cocktail masterclasses will be held from 6 October to 25 November at Selfridges, co-hosted by Moët & Chandon’s Champagne Ambassador. These can be booked in advance https://www.eventbrite.co.uk/o/selfridges-oxford-street-london-6395244523

The Golden Globes 2018 and Moët & Chandon

Moët & Chandon has been the champagne of choice for the Golden Globes for over twenty-five years. In celebration of the award show’s 75th anniversary, Moet has joined up with actress Jamie Chung to create “Moët 75”, the official cocktail for 2018.

Made with fresh blood orange juice, the Moët 75 is bright and fruity, and packs a small punch with a touch of Volcan de mi Tierra—LVMH’s first tequila which was launched in 2017.

If you plan to have your own little soiree the night of the Globes, here’s how you can make the cocktail at home.

The Moët 75

4 oz. Moët & Chandon Imperial Brut champagne

1 oz. Volcan de mi Tierra tequila

2 oz. fresh blood orange juice

1 oz. honey

Shake tequila, fresh blood orange juice, and honey into a cocktail shaker and mix until honey is dissolved. Pour mixture into a modern tulip glass. Gently pour chilled champagne. Serve straight up and garnish with a candied blood orange or fresh blood orange slice.

The Golden Globes 2018

Champagne By The Numbers

1,500 Moët minis

750 magnums

500 champagne cocktails

125 cases of 2006 Grand Vintage Brut

Moët & Chandon will be on the red carpet with their “Toast for a Cause” initiative, in which A-listers raise a toast with one of the brand’s miniature bottles in support of their favorite charities, which will receive a $1,000 donation.

MOËT LAUNCHES ONE-HOUR CHAMPAGNE DELIVERY IN LONDON UK

Moët & Chandon has launched its one-hour delivery service of its “on the rocks” Ice Imperial Champagne in London only – sorry guys and gals!

Londoners can now have a chilled bottle of Moët Ice Impérial or Moët Ice Impérial Rosé delivered to their doorstep within the hour accompanied by two glasses filled with ice.

Intended to “ignite spontaneous celebration this summer”, you can book the service online choosing the hour and day.

The first rosé Champagne produced with the intention of being served over ice, Moët & Chandon’s Ice Impérial Rosé NV was launched earlier this year to partner with its Ice Impérial Blanc NV, launched in few years ago.

The service costs £80 for a bottle of Moët Ice Impérial and two acrylic white glasses with ice, or £85 for a bottle of Moët Ice Impérial Rosé.

The service is available in select London postcodes (E1, E14, SE1, W1, SW1, WC2, WC1, EC1, EC2, EC3, EC4) from 12pm to 8pm Sunday to Monday, until 1 September.

visit: uk.moet.com

The U.S. Becomes Champagne’s Top Export Market

The Champagne category is bubbling over in the U.S. market, driven by a dynamic premiumization trend. With per-case value up 20% to over €300 ($334) last year, the U.S. overtook the U.K. as Champagne’s top export market by value in 2015. Champagne shipments to the U.S. leapt 28% to €515 million ($573m) for the year, surpassing the U.K.’s total of €512 million ($570m), which itself represented a 7% bump. U.S. depletions, at 1.4 million cases last year, remain shy of their 2007 total of 1.6 million cases, but shipment value has surged by nearly 60% since 2010, according to Impact Databank. A slide in the euro—whose value against the dollar is down by about 20% over the past two years—has helped to stoke growth.

From 2010-2014, Champagne’s value on a per-case basis rose a respectable 10% in the U.S., adding around $25. But in 2015 alone, it more than doubled that incremental growth, tacking on about $55 in value to the average case of Champagne. Price hikes and a stronger emphasis on higher-end bubblies are both contributing to the dramatic rise in value.

Piper-Heidsieck, which transitioned from the Rémy Cointreau USA portfolio to Terlato Wines last July, is employing both of those tactics. Piper is extending with a Rare Rosé this year, which will be priced at a premium to prestige cuvée Rare Brut, becoming the brand’s highest-priced offering. While looking to increase its high-end sales, Piper has also taken price hikes on its core Brut non-vintage. “Previously you’d sometimes see the Brut as low as $29.99 on the shelf. Over the holidays last year the average was above $39.99, which is a nice move in the right direction,” says Terlato CEO Bill Terlato.

The third-largest Champagne in the U.S. market, Pernod Ricard’s Perrier-Jouët, is seeing strong results for its prestige cuvée Belle Epoque, which sells above $150 a bottle. “The on-premise is back on a healthy trend and it’s a key driver for our portfolio,” says Aygline Pechdo, brand director for Champagnes at Pernod Ricard USA.

Meanwhile, market leader Moët Hennessy USA continues to enjoy impressive progress with the dynamic duo of Veuve Clicquot and Moët & Chandon, which dominate the category with a combined 60% share. Portfoliomate Dom Perignon is also among the top five Champagnes in the U.S. in volume terms—totaling nearly 60,000 cases annually—despite a retail price above $160 a bottle.

Fourth-ranked player Nicolas Feuillatte tells SND it’s focused on expanding Champagne into new consumption occasions. “We’ll be launching new advertising and social media campaigns this year which support our vision for the future of Champagne as more modern and accessible,” says Feuillatte’s Americas export manager Olivier Zorel. —Daniel Marsteller

			Depletions			Percent Change3
U.S. – Top Six Champagne Brands (thousands of nine-liter cases)
Rank	Brand	Importer	2013	2014	2015	2013-2014	2014-2015
1	Veuve Clicquot	Moet Hennessy USA (LVMH)	383	415	453	8.3%	9.3%
2	Moet & Chandon1	Moet Hennessy USA (LVMH)	354	369	382	4.1%	3.6%
3	Perrier-Jouet	Pernod Ricard USA	71	71	80	-0.3%	11.8%
4	Nicolas Feuillatte	Ste. Michelle Wine Estates	67	68	68	1.5%	0.0%
5	Dom Perignon	Moet Hennessy USA (LVMH)	56	59	58	5.2%	-1.7%
6	Piper Heidsieck	Terlato Wines International	51	45	42	-11.4%	-7.0%
Total Top Six2			983	1,027	1,083	4.5%	5.4%
1 excludes Dom Perignon 2 addition of columns may not agree due to rounding 3 based on unrounded dataSource: IMPACT DATABANK

Source: Shanken News

Liz Palmer

liz-palmer.com

@Champagnehouses

@LizPalmer_

#TBT FIVE TOP CHAMPAGNE BRANDS BY GLOBAL SALES FOR 2014

2014 Champagne sales hit second highest total on record with
over 308m bottles of Champagne being sold. This represent a 1% rise in global Champagne sales from 2013.

The Comite Champagne, formerly the CIVC, also estimated that worldwide Champagne sales reached 4.5bn euros in value terms, up from 4.3bn euros in 2013 and the second highest annual total on record, behind 2007.

This suggests consumers have traded up to higher priced Champagne, despite fierce discounting. Exports drove the increases in volume and value in 2014.

Most champagne houses, growers and co-operatives lowered their dosages since the start of the century, with an average reduction of 2.8 g/l over the last 15 years, a measurable reflection of an increase in BNV quality resulting from harvesting riper, cleaner grapes, and producing richer, more complex blends.

Compiled here is a list of the top Five Champagne brands, by global sales, for 2014. Where are your favourite Champagnes ranked?

1. Moët & Chandon

Size (approx. annual sales, 2014): 2.45m cases

Cellar master: Benoît Gouez

It’s widely acknowledged that the quality of the world’s biggest Champagne brand – and flagship wine in the LVMH stable – has improved since Benoit Gouez became cellar master in 2005.

Within the last decade the category leader has benefitted from updated winemaking facilities, an increased proportion of reserve wine, better viticultural management and, as a result, riper fruit and richer, cleaner wines, which, in turn, have allowed for a lower dosage – Moët dropped to 9g/l in 2012, having previously hovered around 12 g/l.

During this period, they shifted its celebrity allegiance from actress Scarlett Johansson to tennis star Roger Federer – who remains the global Moët brand ambassador today.

In recent years the brand has not been tempted to release a drier variant of Moët and the house has no extra brut (6 g/l or below) or brut nature (0 g/l) Champagne, but, in the same year it discontinued its White Star, Moët introduced the Ice Impérial, which, with a 45 g/l dosage, is a much sweeter version designed for serving over ice.

Brand owner: Moët Hennessy

Head office: 20 Avenue de Champagne, 51200, Epernay, France

Website: www.moet.com

Product range: Moët & Chandon, Impérial NV, Rosé NV, Ice Impérial, Grand Vintage Blanc, Grand Vintage Rosé

2. Veuve Clicquot

Size (approx. annual sales, 2014): 1.55m cases

Cellar master: Dominique Demarville

Similar to Moët, Veuve Clicquot has seen its dosage fall by a few grams per litre over the last decade, but has retained its relatively opulent style, a function of the high Pinot Noir content in the blend, as well as high proportion of reserve wine, and more than 30 months spent ageing on its lees in the cellars.

It is the first brand to use biodegradable gift boxes made from its own grapes.

Brand owner: Moët Hennessy

Head office: 13 Rue Albert Thomas, 51100, Reims, France

Website: www.veuve-clicquot.com

Product range: Brut Yellow Label, Rosé, Demi-Sec, Vintage, Rosé Vintage, Cave Privée, La Grande Dame

3. Nicolas Feuillatte

Size (approx. annual sales, 2014): 875,000 cases

Cellar master: David Hénault

Director of winemaking: Guillaume Roffiaen

Made at, and owned by, the cooperative The Centre Vinicole Champagne Nicolas Feuillatte (CV-CNF), the brand has access to 2,250 hectares of grapes from 5,000 growers at a winery which can ferment as much as 300,000 hectolitres each year.

Founded in 1976 – the label has a strong following for its contemporary packaging, good value blends, and partnerships with the arts.

Nicolas Feuillatte’s best selling blend is its Brut NV, accounting for 80% of sales.

Brand owner: Centre Vinicole–Champagne Nicolas Feuillatte Head office: Chouilly, BP 210, 51206, Epernay Cedex, France

Website: www.nicolas-feuillatte.com 

Product range: Brut NV, Brut Réserve, Brut Grande Réserve, Demi Sec, Rosé NV, D’Luscious Rosé NV, Brut Vintage, Brut Extrem’, Cuvée Spéciale Vintage, Brut Chardonnay Vintage, One Four Brut, One Four Rosé, Cuvée 225 Brut Vintage, Cuvée 225 Rosé Vintage, Grand Cru Chadonnay Vintage, Grand Cru Pinot Noir Vintage, Palmes d’Or Brut Vintage, Palmes d’Or Rosé Vintage

4. G.H Mumm Cordon

Size (approx. annual sales, 2014): 638,000 cases

Cellar master: Didier Mariotti

Famous for its red stripe and regular appearances on Formula 1 podiums, GH Mumm sits alongside Perrier-Jouët in the Pernod Ricard Champagne portfolio.

Niche, but excellent Champagnes in the range include the Mumm de Cramant blanc de blancs and Mumm de Verzenay blanc de noirs – the latter launched in 2012, initially just for the French market

Brand owner: Pernod Ricard

Head office: 29 rue de Champ des Mars, 51053 Reims, France

Website: www.ghmumm.com

Product range: Brut Cordon Rouge, Brut Rosé, Demi-Sec, Brut Millésimé, Mumm de Cramant Blanc de Blancs, Mumm de Verzenay Blanc de Noirs, Brut Séléction, Cuvée R. Lalou

5. Laurent-Perrier

Size (approx. annual sales, 2014): 545,000 cases

Cellar master: Michel Fauconnet

It is the largest family-owned house in France and currently headed by Alexandra and Stephanie, daughters of the legendary Bernard de Nonancourt

Brand owner: Group Laurent-Perrier

Head office: Domaine Laurent-Perrier, 51150, Tours-sur-Marne, France

Website: www.laurent-perrier.com

Product range: Brut NV, Rosé NV, Ultra-Brut, Demi-Sec, Brut Millésimé, Grand Siècle, Les Réserves Grand Siècle, Alexandra Rosé

Source: Drinks Business and Decanter