Category: Beverage Marketing

Drinks E-commerce to grow exponentially in three years – IWSR Report

The total value of the e-commerce sector in headline markets is expected to grow at an unprecedented rate between 2022-2025, according to IWSR.

Over the next five years e-commerce sales of alcohol across key global markets are predicted to expand by +66% to reach more than US$42 billion, according to a comprehensive strategic study published by IWSR Drinks Market Analysis.

Among the 16 focus markets examined in the IWSR report (Australia, Brazil, Canada, China, Colombia, France, Germany, Italy, Japan, Mexico, Netherlands, Nigeria, South Africa, Spain, the United Kingdom and the United States), e-commerce value increased by about +12% in 2019, and then by almost +43% in 2020 during the height of the pandemic.

The report states: “Looking ahead to 2025, e-commerce is projected to represent about 6% of all off-trade beverage alcohol volumes, compared to less than 2% in 2018. The greatest forecast e-commerce value growth will come from the US, thanks to average annual growth in the country of about +20%, which will see it become the top global market for online beverage alcohol.”

The newly released IWSR study also found that online business models for alcohol sales are becoming more diverse, leading consumers to increasingly shift between channels and retailers according to their specific needs at any given time.

“In general terms, the online beverage alcohol space can be perceived as two distinct, but overlapping, worlds: more ‘traditional’ e-commerce – often omnichannel or online specialists – accessed via websites and used by older consumers seeking good prices and known brands and who are prepared to wait for delivery; and more ‘modern’ app-driven e-commerce – often on-demand or marketplaces – used by younger legal drinking age consumers willing to pay for rapid delivery and looking for interesting/premium brands,” the report states.

Guy Wolfe, strategic insights manager, IWSR Drinks Market Analysis, commented: “Given the pandemic and overall changing consumer shopping behavior, it’s certainly not surprising that alcohol e-commerce is growing very quickly. But what’s interesting is to see the significant variations that have developed both across and within markets in how different consumer groups shop via e-commerce and what their priorities are.

“E-commerce has clearly become engrained for many consumers, cementing its place as the third sales channel for beverage alcohol purchase,” confirms Wolfe.

 

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The World’s 50 Best Bars 2021 Are Revealed

The 2021 edition of the World’s Best 50 Bars was announced this week at an awards ceremony in London, UK.

London holds the top two spots while New York has two spots in the top 30.

It’s also a notably more international affair than usual, with 17 countries represented in the top 50, and with 18 new entries spread across Australia, India, Mexico, Russia, Argentina, Sweden, Spain, China and the UAE.

London’s Connaught Bar took the No.1 spot as well as was awarded The Best Bar in Europe title for the second consecutive year.

Under the leadership of Agostino Perrone, Connaught Bar presents artful, modern drinks with graceful service in an elegant setting. Designed by the late David Collins, the Cubist-inspired bar is known for its unique Martini trolley, where bartenders give a highly personalized drinks experience to guests.

Other bars in the top five are London destination Tayēr + Elementary (No.2), rising star Paradiso in Barcelona (No.3), Athens favorite The Clumsies (No.4) and the acclaimed Florería Atlántico in Buenos Aires (No.5). The full list can be viewed list https://bit.ly/W50BB2021

Cocktail lovers add these drinking destinations to your 2022 bucket list!

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Manachain Monaghan wins the “Flor de Caña Sustainable Cocktail” Challenge

Manachain Monaghan from the UK has been crowned the global champion of Flor de Caña’s Sustainable Cocktail Challenge with his ‘Steamship’ cocktail!

Monaghan, owner of Below Stairs Bar, beat 30 other international bartenders and mixologists in a virtual edition of the competition which challenged entrants to make the most ‘spectacular’ sustainable cocktail.

About The Steamship Cocktail
Steamship is a zero-water waste cocktail made with home-made cacao and lime bitters, coffee liqueur made from re-used Nicaraguan coffee beans and Fair-Trade certified sugar, saline solution and Flor de Caña 12, served over ice on a coaster made from dehydrated pear.

“I wanted to create a beautiful cocktail that captured the essence of Nicaragua and proved that sustainability can be embraced behind the bar to improve the flavour and experience of our cocktails,” said Monaghan.

As the Global Champion of Flor de Caña’s Sustainable Cocktail Challenge, Monaghan was awarded US $10,000 and his cocktail creation will be promoted globally by the brand.

About the Competition
The judges were: Salvatore Calabrese, Julio Cabrera, Hannah Sharman-Cox and Siobhan Payne. Each drink was evaluated based on four criteria: sustainability, flavour and appearance, creativity and inspiration.

Carlos Sierra from Colombia and Joe Ngui Wee Kwong from Malaysia earned the second and third spots in the competition, winning a prize of US $5,000 and US $2,500 respectively.

Flor de Caña
In addition to being the world’s only Carbon Neutral and Fair-Trade certified spirit, its rum is distilled using 100% renewable energy and all CO2 emissions during fermentation are captured and recycled.

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Bourbon Women Association Launch Amber Circle Diversity & Inclusion Initiative

Furthering its educational mission, the Bourbon Women Association has announced its new Amber Circle Diversity & Inclusion Initiative.

This new scholarship program builds on the organization’s Amber Circle mentoring program that started in 2019. It strives to empower women and those from underrepresented communities in the bourbon and spirits industry.

“We are so fortunate to be able to work in an industry that is always embracing change, and opening the doors to others so they can join us is one of the core missions of the Bourbon Women Association,” says Bourbon Women President Maggie Kimberl. “I am thrilled to be able to use the power of this first-ever female whiskey consumer organization to support women in growing their careers.”

The Amber Circle initiatives aims to create programs that benefit a more diverse and inclusive membership within Bourbon Women, and throughout the spirits industry. The program’s mission recognizes the importance of representation from all facets of human experience, including BIPOC women LGBTQIA+ women, and women of different abilities, educational levels and backgrounds.

The inaugural Amber Circle Diversity & Inclusion group of a dozen women will receive training through the Stave & Thief program. Founded in 2014, Stave & Thief was the first bourbon certification program recognized by the bourbon industry, the organization says, and is designated by the Kentucky Distillers Association as its “Official Bourbon Education Course.” The training is by Louisville-based Moonshine University.

“Discovery happens when you push boundaries,” says Board Chair Heather Wibbels. “Amplifying the voices and experiences of the underrepresented in the bourbon community encourages the bourbon industry to reach out and invite more diversity in their outreach to consumers and their own companies. We’re reaching out to members of our community and the whiskey spirits industry to support this initiative to advocate change from the ground up.”

The initiative kicks off with a donation campaign to raise scholarship funds. Individual donations of $250 and corporate donations of $1,000 or more are encouraged, the organization says.

Donations in these amounts may be made through Bourbon Women’s website on the Amber Circle page. For larger donations, contact Maggie.kimberl@bourbonwomen.org.

The Bourbon Women Association is a registered nonprofit organization.

#womeninspirits #womensupportingwomen #womenleaders #bourbon #womeninbourbon #BourbonWomenAssociation #womeninbusiness

Moët Hennessy and Campari team up for joint venture ecomms business

Moët Hennessy has teamed up with Italian company Campari to launch a joint venture ecommerce business to sell premium wines and spirits across Europe.

The new business venture will see both companies invest in the pure-play digital retailer, which will be based on Campari’s existing ecommerce channel Tannico, which was launched by the Italian drinks producer. Tannico also owns a majority stake in the e-commerce platform Ventealapropriete.com, which sells premium wines and spirits in France. Together, the two platforms generated pro-forma aggregated sales of over €70 million in 2020.

Under the terms of the agreement, Campari is to transfer its stake in Tannico into the newly set up joint venture.  Under the terms of the agreement, Campari  is to sell half of the joint-venture’s equity capital to Moët Hennessy for 25.6 million euros ($30 million) in cash,  the company said.

The combined business will be headed up by Marco Magnocavallo, CEO of Tannico, who remains a key minority shareholder in the business, along with his management team.

Philippe Schaus, President & CEO, Moët Hennessy says “The partnership represented a significant step forward in the company’s global ecommerce development strategy.”

“While e-commerce was already a growing channel for wines and spirits, the global pandemic has triggered a significant acceleration,” he noted.

Bob Kunze-Concewitz, CEO of Campari Group says “It would allow Tannico to grow and further strengthen its footprint and expertise in the online retailing of spirits & wines.”

Magnocavallo agreed, saying that with the backing of the two companies, the new business would have the “firepower” to consolidate the fragmented European e-commerce sector and “offer a qualitative, sizeable and integrated route to market option catering to the needs of all its wines and spirits suppliers”.