Category: Beverage Marketing

Global alcohol consumption will bounce back to pre-Covid levels by 2023

Global alcohol consumption will return to pre-Covid levels by 2023, according to recent IWSR data, with the market already showing signs of recovery.

Projected to grow by 2.9% in volume by the end of 2021, the research forecasts that total alcohol consumption will reach pre-Covid levels within two years and will continue to increase steadily until 2025.

Total alcohol volume decreased by 6.2% globally during 2020, affected by lockdowns and other restrictions.   Total wine and beer volumes are both forecast to be down about -9% in 2020 and are unlikely to regain volumes for several years.   However, within the wine sector, sparkling wine volume consumption is anticipated to recover to 2019 levels by 2023, along with the rest of the alcohol market. Premium-and-above Prosecco is expected to be least impacted by Covid, and premium-and-above still wine forecast to recover lost volumes by 2022.

This growth will be boosted by several factors including the growth of ecommerce which is up 45% from 2019; to reach US $29 bn in 2020, and RTD’s, the industry quickly adapting in key markets and the increasing sophistication of the at home occasion in many markets.

“In many global markets Covid-19 accelerated the impact and growth of key industry drivers, such as the development of ecommerce, premiumization, the rise of the home premise, moderation and the need for convenience in product formats,” said the IWSR’s CEO Mark Meek.

“These are the trends that will also underpin the industry’s resilience as it pivots to meet consumers where they are in the years to come. Additionally, across many markets, some segments of the population now have significantly more disposable income than they did in 2019, some of which will be spent on beverage alcohol products.”

Another trend set to give alcohol a leg up is product premiumization, according to the IWSR, with premium-and-above wine and spirits forecast to increase by 25.6% in total volume between 2020-2025 compared to 0.8% volume growth over the same period for brands in lower price tiers.

RESULTS ARE IN for the 2021 International Wines and Spirits Competition (NH)

The IWSC has just released the results of the 2021 Northern Hemisphere wines, and here are some of the winners.

This year there were 3,460 wines that were awarded medals.

Gold Medal Wines

Only 148 wines qualifying for a gold medal this year.

Fifteen of the wines were sweet wines and sixteen were fortified wines (with eight being port wines and eight were Sherries).

Canada this year received seven gold medalists in the sweet wine category. All seven were ice wines from the Niagara Peninsula, Ontario. The highest-rated wine was the Andrew Peller Estates, Niagara Peninsula VQA, 2019 Riesling, 10.5% ABV.

Greece also had two gold medalists – 2001 and the 2013 bottlings from Estate Argyros on Santorini. Other standout sweet wines included the Szent Tamás Furmint 2018 from Balassa Bor Tokaj in Hungary and the 2017 Trockenbeerenauslese Riesling from Weingut Rabl in Austria.

Sparkling Wine

There were 32 gold medalists in the sparkling wine category with France dominating this category with 14 winners. The top-ranked Champagne was the 2008 Piper Heidsieck, Brut. Right behind it was the 2008 Piper Heidsieck, Rosé Brut. Other standouts include the 2012 Chateau Palmer Brut and the 2008 Orpale Grand Cru Blanc de Blanc from Champagne de Saint Gall.

Italy had seven sparkling wine winners: Franciacorta, 2014 Brut from Lo Sparviere and, surprisingly, a 2020 Concerto Lambrusco Dry from Medici Ermete. There were four Prosecco bottlings: 2019, Duca di Dolle Societa’ Agricola, 100% Extra Dry; Tenuta di Collalbrigo, Non-Vintage, Extra Dry NV; Conte Collalto, Octavian Sui Leviticus Zero Dosage Brut Naturale and the 2020 San Salvatore Brut Millesimato Prosecco DOCG from Collalto.

UK had nine winners in the sparkling wine category, with the highest-rated British sparkler being Nyetimber, 2013 Blanc de Blanc.

Dry Still Wines

There was a total of 73 dry still wines that won gold medals. The top four countries that dominated this category were: Spain (7), France (12), Italy (28) and US (7). Together these four countries accounted for 54 of the 73 medalists.

The top-ranked French wine was the Famille Carabello-Baum, 2018 Corton Grand Cru, Pinot Noir. The top ranked Italian wine was the Lagarbiana 2016 Barolo from G.D. Vajra.

The top-ranked Spanish wine was the Vina Arnaiz, 2016 Pata Negra Reserva, Ribera Del Duero.

US Winners

Naked Wines, an online subscription wine vendor won three gold medals for its 2018 Exposed Cabernet Sauvignon, the 2018 Petite Sirah and the 2019 Pinot Noir. Among premium wine producers, Francis Ford Coppola Winery won a gold medal for its 2017 Director’s Cut Zinfandel and the 2018 Archimedes Cabernet Sauvignon.

There are a lot more winners to explore … you can find the complete list at the IWSC’s website  https://bit.ly/3hHNRiK

#wine #instawine #winetasting #winenews #wineawards #IWSC #IWSCjudging #IWSCresults #winelovers #redwine #whitewine #sparklingwine #champagne

Covent Garden launches a three-week Rosé Festival

Rosé season is here and to celebrate all things pink, Covent Garden [London] is hosting its first-ever three-week rosé festival which runs from May 17th to 6th June 6th.

Over 20 restaurants participating with over 30 varieties of rosé wine, rosé cocktails, rosé themed menus, as well as 9 pop-ups from Mirabeau, Amie Wine, HUN Wine, Dirty Martini, Chez Antoinette x AIX-en-Provence, Magners, The Bubble Bros, Fiona Fleur and The Oystermen x Pol Roger which will be taking over Covent Garden’s Piazza.

With the return of indoor dining, restaurants across Covent Garden will also reopen over 2,500 additional dining spots. The area will remain at the heart of outdoor dining with the botanical pocket garden seating area on the East Piazza remaining open for takeaway drinking and dining.

 

For visitors wanting to join in the blush celebrations but preferring non-alcoholic options Ladurée will host a rosé-inspired afternoon tea, Shake Shack will offer a limited-edition cherry blossom pink shake, Amorino will be serving their very instagramable rose-shaped ice-creams in a multitude of flavours and Bubble Wrap will sell an exclusive Covent Garden Rosé and Strawberry Blossom combo. For tea connoisseurs, Whittard and Mariage Freres will also be offering over 40 rose blend teas.

I would say it’s time for a glass of rosé and some retail therapy!

For more information and details about the Rosé Festival, indoor and outdoor dining and shopping log into coventgarden.london

#rosewine #cocktails #wineevent #instawine #rosewinelovers #winelovers #wine #CoventGarden #RoseAllDay #AlfrescoLondon #RoseFestival #ThisisLondon #rosè

ProWein 2022 Starts Online Registrations

Preparations for ProWein 2022, the world’s largest wine and spirits trade fair, has commenced online registrations.

ProWein 2019 had over 6,900 exhibitors from 64 countries and 61,500 visitors from 143 nations taking part in the show.

Taking place in Düsseldorf from 27-29 March 2022, registrations for the ‘Same but Different’ event within the show will be open from the end of May. Registrations for exhibitors can sign up through the website: http://www.prowein.de/2330

“Our focus is on looking forward and going back to business. Physical events with real tastings and personal networking are indispensable to the international wines and spirits industry.

Digital formats such as online tastings or virtual panel discussions are important building blocks but cannot replace the real thing – trade fairs,” said Bastian Mingers, project director of ProWein.

“This has been an unmistakeable statement made by our partners and exhibitors from throughout the world. In the interest of the industry, we will look to blended events with a combination of physical and virtual formats while falling back on the experience we have gathered over the past few years.

In this extraordinary year we will open our international database with our Matchmaking Tool earlier than usual, to bring exhibitors and visitors together most efficiently,” Mingers added.

The hall concept with its clear segmentation according to product ranges and groups will also be developed next year.

The hall layout at ProWein 2022 will be as follows: Hall 9: New World; Hall 10: Spain; Halls 11 and 12: France; Hall 12: Spirits; Halls 13 and 14: Germany; Hall 13: Organic Wines/Packaging; Hall 15: Italy; Hall 16: Italy and Europe; Hall 17: Austria and Greece; Hall 7.0: ‘Same but Different’.

The masterclass and tastings program for the show will be announced shortly.

 

#ProWein2022 #wineevent #inperson #prowein #wine #winelovers #winetastings #wein #vin #winenews #backtobusiness #winetourism #vino #instawine #samebutdifferent #winebusiness #wineimporter

Liberty Games launches limited-edition perfume ‘Eau de Pub’  

Liberty Games has just launched a new signature perfume intended to transport us all back to fond memories of our favourite pubs.

Closing of pubs has been well-documented throughout the pandemic, and one manufacturer has decided to tap into our nostalgia and desire to get back to our local pub with a new perfume.

The scents of ‘Eau de Pub’ are described:

“Included in the perfume are obvious scents of woody cedarwood, surrounding you in strong wood smells of spilt beer on the wooden bar top. This is accompanied by a sense of warmth from the Amber notes, reminding you of a roaring open fire, as you walk in through the doors of a packed full pub.

“Tobacco notes have been included to set the scene of the smokers who have just come in from having a cigarette outside and leather smells were included to remind you of the big leather sofas and bar stools.

“The various craft gins being consumed can be smelt through a slightly sweet smell from the added vanilla and notes of Patchouli bring a more musky, spicy and sweet mix bringing back the memories of the variety of craft beers on offer.”

“This sweet smell also reminds you of the sweet sticky floors and carpets near the bar and there have been undertones of citrus added to bring back the antibacterial smell from tables that have just been cleaned and the toilets in the distance.”

So, if you want a perfume that’s going to leave in a deep reverie about a pint in the local with friends and family, Eau de Pub might be for you!

Stuart Kerr, Technical Director at Liberty Games states:

”Everyone is missing being in the pub with their friends or family, and getting back into that pub atmosphere is something Brits are really looking forward to when restrictions are lifted. But until then, we wanted to bring the pub to you, by creating this exclusive pub themed fragrance that will

Register to win a bottle of the limited-edition perfume https://www.libertygames.co.uk/store/pool_tables/features/eau-de-pub-toilette/

#sunday #sundayfunday #sundayvibes #sundaymood #pubs #pubsofinstagram #pubsoflondon #pubsmatter #pubsofIreland #pubstory #pubsoftheworld