Category: Bordeaux Wine

European Wine Tourism Index 2025: Ranking Europe’s Leading Wine Destinations

Wine tourism represents one of the fastest-growing segments of global cultural and experiential travel. According to a recent survey by TUI Musement, more than 91% of respondents expressed interest in wine-related travel, with the highest engagement among travellers aged 18 to 44. Responding to this demand, and coinciding with Europe’s harvest season, TUI Musement has introduced the inaugural “European Wine Tourism Index 2025,” the first data-driven ranking of Europe’s most attractive destinations for wine tourism.

Unlike perception-based surveys, the Index employs quantitative data and official registries to assess both viticultural heritage and tourism potential. By combining traditional measures of production with indicators of cultural recognition and international prestige, the Index provides a comparative framework for understanding the evolving dynamics of Europe’s wine tourism map.

Methodology

The Index evaluates European Union member states (with a minimum vineyard area of 500 hectares) across five weighted categories:

Vineyard surface area (20%)

Vineyard land dedicated to PDO and PGI wines (30%)

Number of registered PDO/PGI wines (20%)

Total wine production volume (10%)

International awards received (20%)

Data sources include Eurostat, the International Organisation of Vine and Wine (OIV), official EU registries, and the Decanter World Wine Awards 2025. Scores were calculated using a weighted average, providing an objective reflection of both wine heritage and global recognition.

The Results – Europe’s Top 10 Wine-Producing Countries

  1. France (Score: 85.2/100)

France secures first place with unparalleled prestige, the highest number of international awards, and a vast network of PDO regions.

Key regions: Bordeaux, Burgundy, Champagne

Highlights: Bordeaux’s château tours, Burgundy’s 1,000+ climats (vineyard plots) inscribed by UNESCO, Champagne’s historic underground cellars.

Experiences: Private vintage tastings, vineyard drives through Bordeaux in classic cars, cellar tours beneath Épernay’s Avenue de Champagne.

  1. Italy

Italy ranks second as Europe’s largest wine producer and the continent’s leader in PDO/PGI registrations.

Key regions: Tuscany, Piedmont, Veneto

Highlights: Tuscany’s Chianti and Brunello di Montalcino; Piedmont’s UNESCO-listed Langhe-Roero vineyards; Veneto’s iconic Prosecco hills.

Experiences: Chianti tasting with artisanal oils and balsamic vinegar, Prosecco tours in Veneto, vineyard walks in Monferrato.

  1. Spain

Spain, home to the largest vineyard area in Europe (909,367 hectares), ranks third, with 97% dedicated to PDO/PGI wines.

Key regions: La Rioja, Ribera del Duero, Rías Baixas, Jerez

Highlights: Ribera del Duero’s bold reds, volcanic viticulture in Lanzarote’s La Geria, and cava production in Penedès.

Experiences: La Rioja winery tours, sherry tasting in Jerez, vineyard hikes across volcanic landscapes.

  1. Portugal

Portugal earns fourth place through its internationally awarded wines and unique terroirs.

Key regions: Douro Valley, Alentejo, Vinho Verde

Highlights: UNESCO-listed Douro terraces, Alentejo’s bold red wines, crisp whites of Vinho Verde.

Experiences: River cruises with quinta tastings, traditional Algarve wine trails, and immersive tours of fortified Port cellars.

  1. Greece

Greece combines millennia-old heritage with an extraordinary diversity of indigenous grape varieties.

Key regions: Macedonia, Peloponnese, Santorini

Highlights: Assyrtiko from Santorini’s volcanic soils, Agiorgitiko from Nemea, and Xinómavro from northern Macedonia.

Experiences: Sunset tastings in Santorini, Peloponnesian winery tours, Crete’s wine-and-food pairings.

  1. Germany

Germany places sixth, globally celebrated for its Rieslings and scenic river-valley vineyards.

Key regions: Mosel, Rheingau, Pfalz

Highlights: Steep Mosel slopes, Rheingau’s historic Spätlese birthplace, Palatinate’s iconic Bad Dürkheim wine barrel.

Experiences: Vineyard cycling tours, river cruises with Riesling tastings, heritage wine festivals.

  1. Romania

Romania ranks seventh, drawing on deep winemaking traditions dating to antiquity.

Key regions: Transylvania, Muntenia (Dealu Mare), Dobrogea

Highlights: Fetească varietals of Transylvania, powerful reds from Dealu Mare (“Romania’s Tuscany”), and sweet wines from Dobrogea.

Experiences: Castle-linked vineyard visits, Black Sea coastal tastings, immersive food-and-wine tours from Bucharest.

  1. Hungary

Hungary, in eighth place, is synonymous with sweet wines of global renown and increasingly recognized reds.

Key regions: Tokaj, Eger, Villány

Highlights: Tokaji Aszú (UNESCO World Heritage), Eger’s “Bull’s Blood” (Bikavér), Villány’s full-bodied reds.

Experiences: Cellar visits in Tokaj, historic vineyard tours, and urban wine tastings in Budapest.

  1. Austria

Austria’s 46,000 hectares of PDO vineyards demonstrate exceptional quality control.

Key regions: Wachau Valley, Burgenland, Vienna

Highlights: Wachau’s UNESCO terraced landscapes, Grüner Veltliner and Riesling, and Vienna as Europe’s only capital city with significant vineyards.

Experiences: Danube wine cruises, half-day vineyard tours from Vienna, Burgenland’s botrytized dessert wines.

  1. Bulgaria

Bulgaria completes the top 10 with a wine history dating to ancient Thrace.

Key regions: Thracian Valley, Struma Valley, Danube Plain

Highlights: Mavrud-based reds, Mediterranean-influenced wines of Struma, and fresh Danubian whites.

Experiences: Vineyard tours of Nessebar, tastings in the Thracian Valley, and Black Sea wine routes.

The inaugural European Wine Tourism Index 2025 reaffirms Europe’s enduring role as the global centre of wine tourism. While traditional powers such as France, Italy, and Spain remain dominant, the emergence of destinations like Romania, Hungary, Austria, and Bulgaria signals an expanding and diversifying wine tourism map.

This Index provides both travellers and industry stakeholders with an authoritative framework for understanding Europe’s viticultural landscape, linking heritage with tourism potential, and mapping future opportunities for sustainable growth.

Historic Shake-Up: Château Lafleur Exits the Pomerol Appellation

Château Lafleur announced a few days ago that it is withdrawing from both the Pomerol AOC and wider Bordeaux designation from the 2025 vintage, with all six wines in the Société Civile du Château Lafleur group set to become Vins de France.

Here are some excerpts from the Guinaudeau family Letter:

“Climate is changing fast and hard, that much is clear. The vintages 2015, 2019, and above all 2022, were all strong evidence of that. 2025 goes a step further. We must think, readapt, act.”

“Our decision-making and the resulting practices are in fact evolving much faster than what is authorised in our Appellations of Origine system.”

“Consequently, while maintaining the utmost respect for our fellow producers and the appellations of Pomerol and Bordeaux, we have decided to cease adhering to the appellations of Pomerol and Bordeaux beginning with the 2025 vintage.”

“The six wines of Société Civile du Château Lafleur will be designated as Vin de France beginning with the 2025 vintage.”

France Reigns Supreme at the 2025 Decanter Awards, Redefining the Benchmark for World-Class Wine

The results of the 2025 Decanter World Wine Awards, announced last week, reaffirmed France’s preeminent position in the global wine hierarchy. In this year’s competition, France secured an extraordinary 3,200 medals, a remarkable 1,000 more than its closest rival, alongside 14 Best in Show accolades. Notably, the category of Champagne emerged with 27 honours.

Italy, another powerhouse of the wine world, earned 2,204 medals, including six Best in Show distinctions, marking an improvement of 31 top-tier honours compared to its performance in 2024. Meanwhile, Spain amassed 2,025 medals and five Best in Show wins, with its Rioja region gaining special attention. Garnering three Platinum medals and 21 Gold medals, Rioja shines as an ideal destination for wine lovers, a hidden gem for those seeking to explore the richness of Spanish winemaking beyond the bustling tourist centers of Andalusia and Catalonia.

The remainder of the top ten medal-winning nations included Australia, Portugal, South Africa, Argentina, Croatia, Canada, and Chile, a testament to the growing diversity and global reach of the wine industry.

In 2025, the Decanter World Wine Awards once again illuminate the evolving landscape of fine wine, reaffirming France as a timeless beacon of excellence and craftsmanship for wine lovers, connoisseurs and collectors.

For further details: https://tinyurl.com/4smsvh7u

Bordeaux Launches “Wine By The Glass” To Captivate the Next Generation

Bordeaux is launching a new campaign aimed at encouraging wine consumption by the glass, as the region faces declining exports, shifting consumer preferences, and growing competition from beer. The initiative, called “Bordeaux se met au verre” (“Bordeaux by the glass”), is being rolled out across approximately 100 bars and restaurants in the city. Each participating venue will receive a €250 promotional kit if they commit to offering at least three wines by the glass, including one organic option and one priced at €5 or less.

The campaign is being led by Bordeaux’s Green mayor, Pierre Hurmic, who said the goal is to modernize the image of Bordeaux wines and make them more accessible to younger consumers. “We want to rejuvenate the image of Bordeaux’s wines,” Hurmic said. “It’s also about making the people of Bordeaux and the four million tourists who come here each year more aware of the variety of our wines, not just reds, but whites, rosés and sparkling crémants.”

The move comes as Bordeaux’s traditional full-bodied red wines are losing ground to lighter styles such as Pinot Noir from Burgundy. At the same time, overproduction has forced some growers in the region to uproot vines due to falling demand. Younger French drinkers are increasingly turning to beer, which is often cheaper and perceived as more casual.

Christophe Chateau of the Conseil Interprofessionnel du Vin de Bordeaux (CIVB) said that changing habits in restaurants are also affecting wine sales. “Sales of bottles of wine in restaurants have fallen as people are drinking less and more now order glasses, especially couples when one wants red and the other white,” he said. “You see a lot of Bordeaux wines by the bottle on restaurant wine lists, but not so many by the glass.”

To support the campaign, the Bordeaux Wine School will offer training for restaurant staff on how to properly store and serve wine by the glass. The use of wine-on-tap systems is also being considered as a way to reduce waste and maintain quality.

Lunch Wines at The Bordeaux Grands Crus Classés 2020-2023 [London]

The Bordeaux Grands Crus Classés tasting, held yesterday at the historic Church House in London, brought together key figures from the wine industry—journalists, sommeliers, and wine trade professionals. Lunch showcased a selection of Bordeaux’s iconic appellations, including Pomerol, Saint-Estèphe, Sauternes, Saint-Julien, Pessac-Léognan, Saint-Émilion, Pauillac, and Margaux with vintages from 2008 to 2019.

The white wines provided a refreshing prelude to the reds, exhibiting the precise craftsmanship of Bordeaux winemakers in their balance of acidity, fruit expression, and oak integration. Notably, the 2019 Château Tronquoy Blanc (Magnum) from Saint-Estèphe impressed with its elegance and minerality, while the 2010 Château Guiraud 1er Grand Cru Classé from Sauternes offered the hallmark sweetness and complexity characteristic of top-tier dessert wines.

The red wines took center stage, offering a tour de force of Bordeaux’s diverse terroirs and winemaking styles. The lineup included:

2017 Château Branaire-Ducru (Saint-Julien), exhibiting fine tannins and a fresh, vibrant finish.

2016 Château Smith Haut Lafitte (Pessac-Léognan), with notes of black fruit and tobacco, showcasing its structured elegance.

2016 Château Canon (Saint-Émilion),and 2016 La Mondotte (Saint-Émilion), representing the rich, powerful styles of Saint-Émilion.

2016 Château Pontet-Canet (Pauillac), with its signature depth and concentrated flavors.

2015 Château Montrose (Saint-Estèphe), which stood out as a personal favorite, revealing an impeccable balance of bold fruit, earthiness, and a long finish—epitomizing the power of Montrose.

2014 Château Rauzan-Ségla (Margaux), offering elegance and finesse.

2009 Château Gazin (Pomerol), another standout with its lush, velvety texture and layers of complexity—a highlight of the tasting.

2008 Château Léoville Poyferré (Saint-Julien), with its refined structure and aging potential.

My personal favorites from this exceptional tasting were the 2009 Château Gazin from Pomerol and the 2015 Château Montrose from Saint-Estèphe, each offering distinct profiles that perfectly showcased the diversity of Bordeaux’s terroirs.