Millennials are vital to Champagne’s future
“Millennials are vital to Champagne’s future… because they are willing to look beyond the ‘just for celebrations’ mantra,” states Françoise Peretti, Director of the UK’s Champagne Information Bureau. Millennials are deemed to be more digitally connected and open-minded than baby boomers. Peretti further stressed the need to attract a younger generation of drinkers, and the […]
Millennials are vital to Champagne’s future Read More »










