A new funding mechanism moves Italy’s wine tourism strategy from policy ambition towards collective regional action. Italy’s new wine tourism support measure is less about subsidising individual cellar doors than strengthening entire wine-producing territories. Under ministerial decree no. 483420, dated 18 September 2026, eligible collective organisations can seek public contributions of up to 50% of […]
Italy is taking wine tourism beyond the cellar door and placing it firmly within national agricultural and regional development policy. The Italian government has introduced a new national framework supporting wine tourism in the country’s wine-producing regions, linking the reputation of Italian wine more directly with the landscapes, culture, hospitality and communities where it is
Italy Makes Wine Tourism National Policy: A New Model for Developing Wine Regions Read More »
Umbria has the vineyards, medieval hill towns, gastronomy and cultural heritage of a major Italian wine destination. Now is looking at how wine tourism can play a greater role in attracting international travellers and generating economic value across its rural communities. A recent high-level discussion in Montefalco brought together wine producers, regional representatives, researchers and
Mount Etna has long commanded international attention for its dramatic volcanic landscape and distinctive wines. Now, the Sicilian territory is strengthening another dimension of its identity:wine tourism as a strategic driver of destination development. The inaugural Radici Vulcaniche – Between Lava, Vineyards and Great Wines, held in Randazzo on August 29 and 30, 2026, demonstrated
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Italy is bringing together two of its great traditions – historic rail travel and wine culture – with new autumn services connecting Milan and Turin to the celebrated wine landscapes of Piedmont. In October and November 2026, Fondazione FS Italiane will operate historic trains from Milan to Alba and Turin to Canelli, providing visitors with
The Asti region is emerging as one of Piedmont’s strongest tourism performers in 2026, demonstrating how the strategic integration of wine, cultural heritage, gastronomy and landscape can strengthen destination competitiveness. According to figures cited in their regional report, Asti recorded the largest tourism increase in Piedmont, at 4.15%, representing approximately 30,000 additional visitors. More broadly,
Wine Tourism News: Asti Leads Piedmont’s Wine Tourism Growth Read More »
As wine tourism continues to evolve, travellers, we are learning, are seeking far more than exceptional wines. They want authentic experiences, meaningful connections with place, and memorable moments that combine culture, gastronomy, heritage, and landscape. Tuscany certainly delivers this. From July 24 to August 16, Tuscany’s renowned Calici di Stelle (Goblets Under the Stars) returns
The Denomination Gavi DOCG sits in the southeastern corner of Piedmont, where the hills begin their long climb toward the Ligurian Apennines. Less than an hour from Milan, Genoa, and Turin, the territory occupies a geographic position that has shaped both its history and its wine for over a thousand years. The denomination covers eleven
Discovering Gavi DOCG: Piedmont’s Great White Wine Destination Read More »
Italy’s landmark infrastructure project has the potential to reshape not only transportation, but also the future of experiential travel, regional development, and wine tourism across Sicily and Calabria. For centuries, the Strait of Messina has represented both a gateway and a barrier between mainland Italy and Sicily. Now, after decades of political debate, engineering revisions,
The 2026 edition of Campania Stories ran from 23 to 27 April in Caserta, presenting new vintages from the region’s main appellations to the national and international press. The program opened on 23 April with a guided visit to the Royal Palace of Caserta and an inaugural conference in the Sala Romanelli, followed by two
Campania Stories 2026: Unveiling the Authentic Wines of Campania Read More »
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