News

What Napa and Sonoma’s Tasting Fee Cuts Mean for the Future of Global Wine Tourism

For decades, Napa Valley and Sonoma County represented the gold standard of premium wine tourism. Exclusive tastings, luxury hospitality, and elevated visitor experiences helped establish California Wine Country as one of the world’s most successful wine tourism destinations. Today, however, a significant shift is underway. Faced with declining visitation, changing consumer preferences, and broader challenges […]

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Report: AI Revolutionizes Food and Wine Tourism

AI is fundamentally reshaping how travellers discover, plan, and experience food and wine tourism. This transformation is particularly pronounced among younger generations, as evidenced by findings from the Italian Food and Wine Tourism Report 2025. This report, published by the Italian Association of Food and Wine Tourism (AITE) and curated by Professor Roberta Garibaldi, highlights

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OIV Releases 2025 World Wine Production First Estimates

The International Organisation of Vine and Wine (OIV) published yesterday its annual first estimates for global wine production in 2025. The initial forecast for 2025 is between 228 and 235 million hectolitres, with a mid-range estimate of 232 million hectolitres. That is a 3% increase on the historically low 2024 harvest, but still 7% below

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Assouline Releases Wine & Travel United States of America – A Strategic Lens on American Wine Tourism and Cultural Branding

I’m thrilled to receive a copy of Assouline’s Wine & Travel United States of America – fresh off the press! With a quick overview, this latest publication from Assouline offers a timely exploration of the American wine industry through the dual lenses of culture and tourism. Authored by Enrico Bernardo, World’s Best Sommelier (2004), the

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Great Wine Capitals 2026 Best of Wine Tourism Regional Awards Announces Napa Valley Winners

The regional Napa Valley delegation for the Great Wine Capitals, which includes the County of Napa, Napa Valley Vintners, and Visit Napa Valley, has announced the winners of the 2026 Best of Wine Tourism Regional Awards. The annual Great Wine Capitals Best of Wine Tourism Awards celebrate innovation and excellence in wine tourism across the

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The International Wine Academy’s Historic Appeal to the United Nations

Wine has long transcended its role as a simple beverage, serving instead as a living testament to humanity’s cultural, social, and agricultural heritage. Across civilizations, from the vineyards of Mesopotamia to the cellars of Burgundy and the valleys of Mendoza, wine has symbolized conviviality, peace, and continuity. Today, this millennia-old legacy faces an unprecedented challenge.

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Wines of South Africa has just introduced its dynamic new global brand identity “There’s Sunshine Inside”

More than a slogan, this new positioning seeks to capture the essence of South African wine – radiant, resilient, and deeply rooted in cultural authenticity. The campaign emphasizes the distinctive qualities that define South Africa as a wine-producing nation. Under the generous African sun and across an extraordinary mosaic of terroirs, producers are crafting wines

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International Wine Challenge Reveals the World’s Highest Scoring Wines of 2025

The International Wine Challenge (IWC) 2025 has once again affirmed its position as the most rigorous and influential benchmark of global wine quality. This year’s results highlight the remarkable diversity of viticultural excellence, with nine countries earning recognition across the most prestigious categories, including Champion titles, international trophies, and national trophies. The IWC’s methodological rigour,

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Alto Adige Wine Summit 2025: Expanding Horizons and Strengthening Global Influence

The Consorzio Alto Adige Wines has successfully concluded the Alto Adige Wine Summit 2025, marking its most ambitious and internationally resonant edition to date. Held biennially, the summit serves as the preeminent platform for positioning Alto Adige as a dynamic contributor to the global wine dialogue, uniting international trade media, sommeliers, wine merchants, and hospitality

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Global Tourism Rebounds:  690 Million Travellers Drive 2025 Growth Despite Global Uncertainty

The international tourism sector demonstrated notable resilience in the first half of 2025, recording a 5% increase in global arrivals compared to the same period in 2024, according to the latest UN Tourism data. This upward trajectory translated into approximately 690 million international tourist movements between January and June, a figure that underscores both the

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