The 10 most-consumed alcoholic drinks have been identified

Insider Monkey’s list of the 10 most-consumed alcoholic drinks have been identified in a new list that outlines which tipples we favour most.

The analysts at the investment advisors Insider Monkey drew from their deeper dive report of the ‘20 Most Consumed Alcohols in the World’. Here is a list of the top 10, for your review.

1. Beer
Global market size in 2022: US$793.74 billion

Beer is the most consumed alcohol in the world. In fact, after water and tea, beer is the most popular drink in the world. According to reports, in the 2022 brewing year, global beer production ended up increasing slightly year-on-year by 1.3% to 1.89 billion hectolitres. However, the market is yet to return to its pre-pandemic levels when production peaked at 1.91 billion hectolitres in 2019. The category has also evolved with consumer tastes as brewers look to satisfy the thirst of their audience. Plus, the overall demand for premium and low-calorie beers, the rising popularity of craft beer, and the continued expansion of distribution networks in emerging countries are all expected to continue driving growth in the global beer sector over the next few years.

2. Wine
Global market size in 2022: US$441.6 billion

The rising demand for premium and luxury wines has been reported alongside the growing popularity of wine tourism which have become key factors driving growth. According to the analysts, global wine consumption in 2022 was estimated to be at 232 million hectolitres, marking a decrease of 1% compared to the previous year. Year-on-year, wine consumption around the world has decreased at a regular rate and yet this can be mainly attributed to the decline in China’s consumption, which has lost an average 2 million hectolitres per year since 2018.

3. Liqueurs
Global market size in 2022: US$128.9 billion

Liqueurs, which are essentially distilled spirits that are sweetened with sugar or syrup, and often also contain fruit, herbs, and oils, can be sweet or bitter depending on the flavours used.

4. Baijiu
Global market size in 2022: US$95.21 billion

Baiju plays a prominent role in China’s drinking culture and has done so ever since the Ming Dynasty. It is most distilled from sorghum, although other grains – including rice, wheat, corn, and millet – are also available in blends throughout the country. Last year, consumers in China consumed US$91 billion worth of baijiu, yet it remains less well-known outside the nation.

5. Whisky
Global market size in 2022: US$64 billion

As millennials are increasingly beginning to experiment with different drinks and assisting in the rise of ‘cocktail culture’, the use of whisky as a premium ingredient has increased in bars. 2022 was hinted to be a great year for Scotch whisky and exports of Scotland’s native spirit hit US$7.5 billion last year, the highest figures ever. Whisky exports by volume also rose, with the number of 700ml bottles shipped overseas up by 21%, to 1.67 billion.

6. Vodka
Global market size in 2022: US$25.98 billion

Vodka continues to be the most consumed spirit in the US and has been since 1970. Around 78.1 million cases of the spirit were sold in America in 2021 and by 2022, 28.1 million 9L cases were sold globally.

7. Cider
Global market size in 2022: US$17.9 billion

Cider has risen in popularity significantly over the last decade and can also flex with the seasons. In the UK, Insider Monkey outlines how cider continues to be a popular alcoholic drinks category with an off-trade value sales growth in the UK of 5.2% over the past year. Some 47.8% of all British households now regularly buy cider – up from 45.5% last year.

8. Rum
Global market size in 2022: US$17.4 billion

While rum sales are still dominated by major producers, many consumer preferences are said to be moving away from value options and towards an appreciation for craft and aged rums instead. Made from fermented sugar cane juice, rum also provides a key function in cocktail culture.

9. Gin
Global market size in 2022: US$15.3 billion

There are, reportedly, three main reasons for gin’s continued popularity – taste, versatility, and the variety now available. The UK is the largest exporter of gin in the world and, according to His Majesty’s Revenue and Customs (HMRC) data, gin exports from Britain hit US$879 million last year, up from US$651 million in 2021.

10. Tequila
Global market size in 2022: US$14.7 billion

Tequila’s popularity has been on the rise for years, and in 2021 it surpassed whisky in retail sales. The analysts found that the growth in popularity of Tequila can primarily be attributed to several factors, including the expansion of the premium spirits sector as well as the introduction of new flavours, and a greater social media presence.

Announcing Liz Palmer is Guest Speaker at the 7th UNWTO Global Conference on Wine Tourism

I’m so thrilled to have been invited as a guest speaker at the upcoming 7th UNWTO Global Conference on Wine Tourism!!

The topics for the 7th Edition include “Inclusive, Sustainable and Digital Wine Tourism: Building Stronger Territorial Cohesion”

This yearly conference has become a leading international forum on trends, tools and opportunities to advance global wine tourism. It also provides opportunities for experts and professionals, as well as consolidated and emerging destinations in this tourism segment to exchange knowledge and experiences.

Since 2016, the Conference has highlighted the importance of wine tourism to the socio-economic development of destinations and has served as a platform to exchange experiences, identify good practices and promote wine tourism as a tool for sustainable development.

The 7th UNWTO Global Conference on Wine Tourism will be held November 22 – 24 in Logroño, Spain. Participants include government officials from international and national tourism administrations and organizations, regional and local authorities, international and national destination marketing organizations, UNWTO affiliate members, private sector representatives, wine estates, infrastructure providers and international academia.

I believe everyone in the wine tourism industry can certainly attest to Massimo Garavaglia, Italian Minister of Tourism, statement at last year’s conference, in Alba Italy: “Wine tourism is much more than just selling wine, which clearly is important.  When you sell a bottle of wine, you are selling the territory behind that bottle, the culture of that territory, the history of the men (and women) who designed these landscapes with the rows of vines.”

I have the extreme privilege of sharing insights on the topic of:

Unlocking the Benefits of Digitalization
Digital transformation can revolutionize and enhance wine tourism experiences, provide data and insights, optimize marketing strategies, and foster sustainable growth.

Conference Link: https://www.unwto.org/7-UNWTO-Global-Conference-Wine-Tourism

Hope to see you there!

Liz Palmer

 

 Exploring Ligurian Riviera’s Enchanting World of Vineyards and Villages – Filippo Magnani

Italy has many picturesque wine regions, but the rugged dramatic coastline known as Liguria, or the Italian Riviera, is an improbable treasure trove for the traveling wine enthusiast. Curved around the Mediterranean, the small, terraced vineyards of Liguria dot the landscape from the French border along the west coast of Italy down to the famed Cinque Terre.

The region’s geography plays a significant role in shaping the distinctive characteristics of its wines. Located between the Ligurian Sea and the Maritime Alps, it is a land of both rugged landscapes and a harmonious climate. The unique combination of warm coastal breezes and mountain influences creates an ideal environment for viticulture. The cool maritime influence helps retain acidity in the grapes, while the sun-drenched slopes provide the perfect conditions for grape ripening. The steep grades of many slopes create challenging conditions for grape growing. Some vineyards are isolated on terraces that have been carved out of the cliff and are only accessible by boat. Winemaking traditions in this area can be traced back 2500 years to the Etruscans and Greeks.

The indigenous grape varieties in Liguria have adapted to the region’s particular terroir over centuries. High concentrations of limestone give them a distinct minerality. The region produces mostly white wines (75%) and its most prominent white grape is Vermentino, referred to locally as Pigato meaning ‘spots’ that develop on the grapes as they reach maturity. This aromatic variety thrives in Liguria’s coastal areas, producing wines with vibrant acidity, crispness, and a bouquet of citrus fruits and floral notes. The best examples are praised for their refreshing and mineral-driven profiles. Vermentino is often blended with two other white grapes called Bosco and Albarola.  Bosco gives structure and richness to these wines whereas Albarola can express notes of honey, flowers and perfume especially when made in the sweet style under the unique Cinque Terre Sciacchetrà DOC. For those who like rich and charismatic white wines the Cinque Terre.

As for red wines, Rossese and Ciliegolo and Vermentino Nero take the spotlight here. They create subtle and fruity wines that can show notes of herb and spice. Rossese wines are usually light-bodied and elegant, with red fruit flavors, floral nuances and delicate tannins. These wines capture the essence of Liguria’s terroir, reflecting its maritime influence and mountainous landscapes.

When it comes to tasting Ligurian wines, visitors will also be captivated by the region’s extraordinary food. The bright acidity of the region’s white wines complements the local seafood perfectly. Their citrus notes and hints of salinity provide a delightful pairing with dishes like seafood pasta, grilled fish, or even the Ligurian specialty, pesto. For red wine enthusiasts, their signature lightness offers a pleasant balance that doesn’t overwhelm the palate. They pair excellently with Ligurian-style pizza, salted cod dishes, or even a selection of local cheeses.

Of course, a visit to Liguria would not be complete without experiencing “The Five Villages of the Cinque Terre.” This string of ancient seaside towns nestled along the rugged coastline just northwest of La Spezia have earned themselves the coveted status as a UNESCO World Heritage site as a “cultural landscape” of extraordinary value.

Monterosso al Mare is the largest of the five villages, and it is also home to the only expansive beach in the region. The village is divided into two parts: the new town, where modern buildings and amenities can be found, and the charming old town, with its narrow streets and colorful houses. Monterosso is a great place to start your Cinque Terre adventure, with plenty of hiking trails and panoramic views to enjoy.

Vernazza is considered by many to be the most picturesque of the five villages. Its colorful alleyways and charming harbor attract visitors from all over the world. Vernazza is also home to the Doria Castle, which dates back to the 15th century and offers spectacular views of the village and the sea.

Corniglia is the only village in the Cinque Terre that is not directly connected to the sea. Instead, it is perched on top of a rocky promontory, surrounded by terraced vineyards. Due to its unique position and the effort required to reach it (by climbing 377 steps), it is the least visited of the five villages, making it an ideal spot for those seeking a more tranquil experience. On the hiking path from Corniglia to Manarolo you will find one of the best local wineries, Cantina Cappellini. Here you can taste wines in the middle of the terraced vineyards with stunning views overlooking the sea. Luciano Cappellini and his family have been making remarkable examples of Cinque Terre wines for seven generations.

Manarola is a small village that exudes charm and character. Its tall, colorful houses rise up the hillside leading up to the 14th-century church of San Lorenzo. Manarola is also home to the famous Via dell’Amore (Lover’s Lane), a scenic path that connects Manarola to Riomaggiore.

Riomaggiore, the furthest south of the five villages, is a lively town with vibrant houses that cling to the steep hillside. Its bustling harbor is always busy with fishing boats that provide a steady supply of fresh seafood in its cozy restaurants. Riomaggiore is also home to the ancient Church of San Giovanni Battista which offers stunning views of the village and the sea.

Between Riomaggiore, Vernazza and S. Stefano Magra and Castelnuovo Magna, are 6 hectares of special vineyards cultivated by a talented winemaker named Walter de Battè. Leaving behind his life as a sailor he decided to follow in his father’s footsteps and take up viticulture. In 2003 Walter founded the Primaterra label with a group of friends and local experts. His philosophy is to produce wines that express the union between man, grapes and terroir. Both his whites and reds undergo considerable skin maceration to capture the unique qualities of their territory.

If you continue a little further south past La Spezia you will reach the picturesque town of Portovenere, sometimes called the “Sixth Town” of the Cinque Terre which also has UNESCO World Heritage status. Overlooking the Gulf of La Spezia you can take in the same views and archipelago that enchanted the 19th-century writer Lord Byron. The natural beauty here is truly breathtaking. Enjoy the numerous hiking trails along the coast or take a boat out to Palmaria island where you can dine at the legendary Locanda Lorena seafood restaurant. Portovenere itself also has plenty to discover, from the Doria Castle to the numerous boutique shops and restaurants offering the best of Ligurian wine and cuisine.

If you’re looking for memorable places to visit while tasting these delicious wines and local dishes, there are a few places that stand out. In the north of Cinqueterre, Portofino is a traditional fishing village with sophistication and elegance that attracts celebrities and jetsetters, but its beauty and charm make it worth the visit. For a more laid-back ambiance, the village of Santa Margherita Ligure offers just as much charm with some nice beaches that are perfect for a swim after lunch.

The 2023 OIV Awards Winners Announced

The winners of the 2023 OIV Awards were announced last week, in a ceremony in Paris.  Awards were given out by the  OIV President Luigi Moio, the Award Jury President, Azélina Jaboulet-Vercherre, and the Award Jury Scientific Secretary Richard Pfister.

About the OIV Awards

The OIV Award is a distinction set out in the OIV Rules of Procedure, granted each year by an international Jury composed of eminent personalities in the vitivinicultural world, who represent the OIV Member Countries. It is a recognition on the international scale, a reference in the vitivinicultural sector since 1930.

In this year’s edition, the Members of the Jury granted overall 14 Awards, 8 Special Mentions and one Acknowledgment. 76 applications were submitted to the 2023 edition which is a record number!

Books represented a total of 27 countries, with France and Italy leading the majority of applications. The event was attended by numerous representatives of the Diplomatic Corps, together with the publishing houses of the awarded books.

Here is list of the 2023 winners:

La Vigne : Anatomie et physiologie, alimentation et carences, accidents physiologiques et climatiques / Vol.4
AWARD
Switzerland | French
Olivier Viret, Vivian Zufferey, Katia Gindro, Thibaut Verdenal, François Murisier, Carole Parodi

Châteauneuf-du-pape Histoire Géologique & Naissance des Terroirs
AWARD
France | French
Georges Truc

Vitigni, vini rari e antichi
MENTION
Italy | Italian
Ivano Asperti

Improving Sustainable Viticulture and Winemaking Practices
MENTION
Portugal, Spain, Italy, France, Germany, New Zealand, Brazil, Australia, Sweden | English
Miguel Costa, Sofia Catarino, Jose M. Escalona, Piergiorgio Comuzzo

Microbiologia della vite e del vino
AWARD
Italy | Italian
Patrizia Romano, Maurizio Ciani, Luca Cocolin

 La distillazione enologica. Manuale per la produzione di alcol etilico, grappa, brandy e la valorizzazione dei sottoprodotti vitivinicoli
MENTION
Italy | Italian
Giorgio De Vita, Pietro De Vita

Les Grands Arrêts du droit vitivinicole
AWARD
France | French
Théodore Georgopoulos, directeur

Vigne, vin et éducation Du XVIIIe siècle à nos jours
AWARD
France | French
Marie-Anne Châteaureynaud, Céline Piot, Pauli Davilà, Luis M. Naya, Marguerite Figeac-Monthus

The Routledge Handbook of Wine and Culture
AWARD
United Kingdom | English
Steve Charters, Marion Demossier, Jacqueline Dutton, Graham Harding, Jennifer Smith Maguire, Denton Marks, Tim Unwin

Faïence et vin. De la table du prince à la taverne du peuple (1640-1863)
MENTION
France | French
Jean Rosen

Viti Vini Vici
AWARD
Portugal | Portuguese
Thomaz Vieira da Cruz

The Book of Sherry Wines
AWARD
Spain | Spanish/English
César Saldaña

 Klein Constantia – The Home of Vin de Constance
AWARD
South Africa | English
Joanne Gibson, Malu Lambert

The Acknowledgment of the OIV Awards Jury
for the photographic work in Klein Constantia – The Home of Vin de Constance
To: Heiko von Fintel

Italian Wine Unplugged 2.0
AWARD
Italy | English
Attilio Scienza and editors

Histoire des vins de l’AOC Touraine
MENTION
France | French
Nicolas Raduget

Les vignerons du ciel
AWARD
France | French
Marc Paitier

The History of Rioja Wine
AWARD
Spain | English
Ludger Mees

Fazer a paisagem no Alto Douro Vinhateiro, desafios de um território
MENTION
Portugal | Portuguese
Natália Fauvrelle

La industria vitivinícola mexicana en el Siglo XXI_ retos económicos ambientales y sociales
MENTION
Mexico | Spanish
Ariel Vázquez Elorza, Norma Consuelo Borrego Pérez, Adolfo Federico Herrera García, Ever Sánchez Osorio

Petit précis de viticulture Tome 1: Terroirs, implantation et développement de la vigne
MENTION
France | French
Jean-Luc Berger Directeur de collection

Petit précis de viticulture, tome 2 / La production de raisins
MENTION
France | French
Jean-Luc Berger Directeur de collection

Sur la piste du chasselas
AWARD
Switzerland | French, English, German
Claude-Alain Mayor, Alexandre Truffer, Christian Moreillon

Oenologix
AWARD
France |  French
François Bachelot, author
Vincent Burgeon, Illustrator

2022 Data for U.S. Alcohol Imports

The United States imported $26.6 billion in alcoholic beverages in 2022.

Total U.S. imports of distilled spirits, beer, and wine accounted for 14 % of all U.S. agricultural imports.

Distilled spirits were the largest and fastest-growing segment of these products, accounting for almost half or $12 billion of U.S. alcohol imports.

Source: USDA Economic Research Service