Category: News

PGWA Creates Custom AVA Wine Maps Using Google Maps

The Petaluma Gap Wine Growers Alliance (PGWA) has been working with an illustrator to develop a more intricate digital and printable AVA map. While this project in progress, the Alliance wanted something temporary on the website and quickly created a custom and free AVA map using Google My Maps.

Here are the steps to follow in creating a map of a particular AVA:

Step 1 – Create A New Map – Access the Google My Maps website and sign in with your Google account. You’ll need to create an account if you don’t have one yet.  Once logged in, click the “+ Create a new map” button to initiate the map-building process.

Step 2 – Personalize Your Map – At the top left corner of the page, locate the “Untitled map” field. You can enter your organization’s name.

Step 3- Define Your Boundary – Download an SHP (shape) of your AVA boundary as defined by the federal government from the TTB website. Since Google Maps only supports KML files, you must convert the SHP using geographical information software (GIS). For instance, we used the open-source GIS application QGIS for this purpose. Import the converted KML file into Google Maps as your initial layer.

Step 4 – Map Wineries – Create an additional layer for wineries. Utilize the search function to locate wineries by name or address. Click the “Add to map” option in the toolbar. If a winery has claimed its business on Google, relevant information will appear in the drop-down menu. Choose or customize the marker icon, such as a wine glass or grape icon.

Step 5 – Plot the Vineyards – PGWA has employed latitude and longitude coordinates to locate vineyards. Since only a few vineyards were registered as businesses on Google, they manually inputted information, including vineyard photos, a list of cultivated grape varieties, and elevations. Non-grower members were identified on the map with less detailed information.

Step 6- Organize Your Layers – You can enhance your map by creating multiple layers. This helps in segregating distinct categories of data. Click the “Add layer” button in the left sidebar to establish a new layer. In our case, separate layers were used for wineries, vineyards, and members and non-members.

Step 7 – Share Your Map – The map can be shared using a unique link, making it accessible to specific individuals or made public or private.  Most importantly, you can embed code to easily incorporate the map into your website or blog.

This serves as a valuable tool for wine organizations and wine professionals in showcasing vineyards and tasting rooms within the geographical boundaries.

Source:  Wine Data Researcher

Domaine Lafage (Roussillon) first to start harvest in France

Jean-Marc Lafage, renowned winemaker from Roussillon’s Domaine Lafage, made history as the first producer to start harvesting in France this year. Lafage’s picking season commenced August 2nd in what has been a particularly dry year for the region. Despite the challenges posed by the drought, Jean-Marc remains optimistic about the quality of their harvest.

The first grapes to be harvested were Muscat à Petits Grains – these are used to create a lower-alcohol dry white blend called Miraflors. This blend also includes Macabeo and Colombard grapes, resulting in a wine with an ABV of approximately 10.2%. Lafage describes Miraflors as having a slight fizz, creating a light and refreshing style.

Regarding the growing conditions this year, Lafage notes that Roussillon experienced a severe drought. The region received only a third of its average rainfall over the past 20 years, with Domaine Lafage recording a total of just 200mm for 2023. However, Lafage states that their vineyards near the sea or high in the mountains fared relatively well.

In contrast, vineyards in areas between the coast and mountains, which traditionally produce fortified wines, faced significant challenges. Lafage anticipates losing up to 60% of the crop in these vineyards. But where regenerative viticulture techniques have been applied, such as permanent ground cover and no tilling of the soil, yields are expected to be higher.

Lafage highlights the success they have observed in vineyards practicing regenerative viticulture and utilizing biochar and cover crops. He states, “In these places, instead of losing 60% of the crop [due to desiccation], we are seeing maybe a 25-30% reduction [in yields], and we see fresh grapes and bigger berries.” The presence of a cover crop has resulted in berries that are nearly twice the size compared to other areas, weighing around 0.8-1 grams per berry compared to 0.5g elsewhere. Lafage attributes this difference to the ability of the cover crop and biochar to help the soil retain water.

In terms of quality, Lafage believes that in vineyards where the vines did not suffer excessive heat stress, they may harvest the best grapes they have ever had. Furthermore, these fully ripe berries have achieved lower sugar levels, resulting in an ABV of 12.5% to 13% yet retaining the same flavor as fruit that would typically be harvested at 14-15.5% ABV.

Lafage also notes that their vineyards in Roussillon have been fortunate to not experience mildew, unlike other parts of France such as Gascony and Bordeaux. The constant wind and arid conditions in the area have helped protect the vines.

Research Findings: High-Power Ultrasound Improves the Quality of Spanish Rosé Wine

A recent study by Spanish researchers concluded that ultrasound improves wine quality by shortening maceration time.

In 2019, The International Organization of Vine and Wine (OIV) approved the use of ultrasound to favor the extraction of grape compounds, its application in obtaining superior quality red wines has been widely studied.

Spanish researchers have turned their attention to rosé, a booming market that has experienced strong growth over the past 15 years. A research team from the University of Castilla-La Mancha, and the University of Murcia in Spain used high-powered ultrasound technology to treat crushed Monastrell grapes, a process known as sonication. They compared the resulting rosé with the wine obtained after a four-hour maceration period.

The research team described the improvements in color and sensory profile of the sonicated wine compared to the macerated sample, here are their findings: https://onlinelibrary.wiley.com/doi/10.1002/jsfa.12757

Professor Encarna Gómez Plaza, from the University of Murcia explained the importance of the research for the wine industry. He stated that “the ultrasonic application was primarily designed to reduce maceration time in red wine vinification. However, experiments with white wines have shown that the aromatic fraction can be increased by sonicating crushed grapes. Therefore, we decided to study the effect of ultrasound on rosé wines, something that had not been done before.”

Prolonged maceration can cause oxidation of certain compounds in the wine, leading to a bitter taste and other undesirable effects.. This is where ultrasounds come in. Ultrasonic sonication causes the cells in the skin of the grape to rupture, allowing the desirable compounds to be extracted in a significantly shorter steeping time, thus reducing the adverse effects of oxidation.

Sensory analysis of the wines by a panel revealed that the ultrasonic rosé had superior aromas

“Sonication resulted in wines with intense aromas of red fruits and flowers, with higher scores than wines from macerated grapes,” the authors note.

Analysis of the chemical composition supported this claim: ultrasonication improved the extraction of several volatile aroma-enhancing compounds, such as terpenes, which can give off a floral or citrus fragrance.

The team hopes that this study will draw attention to the potential of ultrasonic technology to produce high-quality rosé wines. Now they are studying other applications of high-power ultrasound in the wine industry.

I’m thrilled and honored to be selected as a Senior Judge for the 2023 Canadian Marketing Awards

I’m thrilled and honored to be selected as a Senior Judge for the 2023 CMA Awards and will be judging “Engagement” entries!

Looking forward to reviewing the best in #CanadianMarketing alongside leading marketing professionals in Canada. Submit your entries by July 21, 2023 https://thecma.awardsplatform.com/

Liz Palmer
Wine Journalist, Author, and Global Influencer

WineGB Releases its 2023 Industry Report

Last week Wine GB released its 2023 Industry Report, which includes the latest data from producers and figures supplied by Wine Standards.

Here are some key findings:

  • Plantings continue to grow – there are currently just under 4,000ha under vine, with forecasts predicting an increase to 7,600ha by 2032;
  • In terms of production, the mid-range prediction is that production will reach 25 to 29 million bottles by 2032;
  • Wine remains one of the fastest-growing agricultural sectors in Britain;
  • In 2022, total production was 12.2 million bottles: 68% sparkling, and 32% still;
  • Sales channels and distribution in 2022 include:
  • On trade has increased– 22% (from 14%)
  • Exports up from 4% to 7%
  • Off-trade up to 41%
  • DTC now 30% from 57% – this reflects post-pandemic sales returning to hospitality and retail.

Wine Tourism

Wine tourism is buoyant and shows a positive growth trajectory; income is up – now averages 24% of total revenue. Visitor numbers are up 17% from 2021.

Ned Awty, Interim WineGB CEO says: “We are used to seeing rapid growth of plantings and production and this year is no different, with plantings up 74% in five years and a production of 12.2mn bottles, almost a record! Thanks to an overwhelming response to our membership survey, we now have our most comprehensive data set ever for wine production in the UK. The data gives us new insights into the ever-increasing importance of wine tourism, the scale and diversity of employment in our sector and an in-depth view of sales channels from the largest to smallest producers.”

Chair of WineGB, Sam Linter, said: “These truly are exciting times for English and Welsh wine. Our latest report is from the most robust data yet and we are pleased to have this access. It not only sets out where we are today but looks ahead to the next ten years in terms of production and the many opportunities. We have become an internationally acclaimed wine growing region of the highest quality.”

The industry report is available Industry & Statistics Insights

Sources:
WineGB and Wine Standards