In a time where destinations compete not only on heritage but on experience, accessibility, and sustainability, Bordeaux offers a compelling case study in strategic tourism transformation. Long recognized as one of the world’s most prestigious wine capitals, Bordeaux is now redefining itself as a fully integrated wine, culture, and lifestyle destination. This shift reflects a […]
Between February and May 2026, Chile will host over forty grape harvest festivals (Fiestas de la Vendimia), transforming the annual vintage into one of the most comprehensive and strategically coordinated wine tourism programmes in the Southern Hemisphere. Extending from Arica y Parinacota in the north to La Araucanía in the south, these celebrations position viticulture
If Part l explored the icons, Part ll turns toward places where wine spas feel almost monastic, deeply rooted in land, tradition, and quiet luxury. These destinations reward slow travel and reflective itineraries, making them especially compelling the first few months of the new year! From the Douro Valley to Burgundy and Sonoma, these wine
January Reset: The World’s Top Wine Spas to Begin the Year in Balance (Part II) Read More »
January is the quiet inhale after the excess of the holiday season. Vineyards lie dormant [depending on the hemisphere] travel slows, and intention replaces indulgence. It’s the moment when wine travellers stop chasing novelty and start seeking meaning, and this is where wine spas come into their own. Wine spas sit at the intersection of
January 2026 Reset: Top Wine Spas to Start the Year in Balance (Part I) Read More »
International tourist arrivals grew 5% in January through to September 2025 compared to the same period in 2024 and 3% above the pre-pandemic year 2019. According to the latest edition of the World Tourism Barometer, over 1.1 billion tourists travelled internationally between January and September this year, about 50 million more than in the same
Global tourism surges ahead: record arrivals in the first nine months of 2025 Read More »
“I am thrilled and deeply honoured to receive the 2025 ITER VITIS Award for Communication, recognizing my global advocacy in promoting wine culture, education, and responsible tourism.” The award was presented a few days ago at the ITER VITIS Conference in Thessaloniki, Greece. This inspiring event brought together international experts and institutions to explore how
Wine has long transcended its role as a simple beverage, serving instead as a living testament to humanity’s cultural, social, and agricultural heritage. Across civilizations, from the vineyards of Mesopotamia to the cellars of Burgundy and the valleys of Mendoza, wine has symbolized conviviality, peace, and continuity. Today, this millennia-old legacy faces an unprecedented challenge.
The International Wine Academy’s Historic Appeal to the United Nations Read More »
This morning, I had the privilege of attending the Etna Days 2025 “Welcome Presentation” and “Technical Tasting” where an extraordinary lineup of Etna DOC wines and producers set the tone for what promises to be a landmark edition. “The energy and diversity of wines from Mount Etna are simply remarkable.” Liz Palmer Etna Days 2025
Etna Days 2025: A Landmark Edition Read More »
The International Wine Challenge (IWC) 2025 has once again affirmed its position as the most rigorous and influential benchmark of global wine quality. This year’s results highlight the remarkable diversity of viticultural excellence, with nine countries earning recognition across the most prestigious categories, including Champion titles, international trophies, and national trophies. The IWC’s methodological rigour,
International Wine Challenge Reveals the World’s Highest Scoring Wines of 2025 Read More »
The international tourism sector demonstrated notable resilience in the first half of 2025, recording a 5% increase in global arrivals compared to the same period in 2024, according to the latest UN Tourism data. This upward trajectory translated into approximately 690 million international tourist movements between January and June, a figure that underscores both the
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