Top 10 Countries with the Heaviest Wine Import Tariffs in 2025

Examples of these challenges include the United States’ proposed 200% tariff on European wines, China’s recently lifted 218% tariffs on Australian wines, and the consistently high import duties imposed by emerging markets such as India and Indonesia (OIV, 2024). These key examples illustrate how wine often becomes entangled in broader economic and geopolitical conflicts.

Below are listed [from low to high] the ten most significant wine import tariffs globally, encompassing both Most Favoured Nation (MFN) tariffs and retaliatory measures. Furthermore, distinctions between tariffs imposed on bottled versus bulk wine are discussed where relevant.

1. Russia – 20% on EU wines (potential 200% retaliation) (EU Commission, 2024)

Russia increased its tariff on wines from “unfriendly nations” (mainly the EU, US and UK) from 12.5% to 20% in 2023. This measure, in retaliation for Western sanctions, applies equally to bottled and bulk wine. Russian officials have threatened a 200% protective tariff on EU wines in response to continued sanctions, which would effectively eliminate European wine from the Russian market. Wine from “friendly” nations (e.g., Chile, Armenia, South Africa) continues to enter under lower or duty-free terms.

2. Brazil – 27% MFN tariff on all imported wine (WTO, 2024)

Brazil applies a 27% import duty under the Mercosur Common External Tariff, making it one of the highest base tariffs among major economies. This rate applies to both bottled and bulk wine, with no preferential treatment for large shipments. Additional state and federal taxes often push final retail prices far higher.

3. Morocco – 49% MFN tariff (Moroccan Trade Ministry, 2024)

Morocco imposes an approximate 49% MFN tariff on imported wine. While the European Union benefits from reduced rates due to a trade agreement, non-preferential nations face steep barriers. The tariff applies to all types of wine equally, without distinction between bottled and bulk.

4. Vietnam – 50% MFN tariff (phased reductions for trade partners) (Vietnam Ministry of Trade, 2024)

Vietnam applies a 50% MFN tariff on wine imports. However, it has gradually reduced tariffs for the EU, Australia and Chile through free trade agreements, with European wine set to enter duty-free by 2027. The 50% rate still applies to non-preferential wines, including those from the United States.

5. Indonesia – 90% MFN tariff on all wine categories (Indonesia Trade Authority, 2024)

Indonesia enforces a 90% import duty on all wines, whether bottled or bulk. Additional taxes, including excise duties and VAT, often make wine prohibitively expensive, with retail prices sometimes three to four times the import cost. The high tariff aligns with religious and social restrictions on alcohol.

6. India – 150% tariff on imported wines (Indian Ministry of Commerce, 2024)

India imposes a 150% import duty on all wines, one of the highest rates globally. Though free trade negotiations with the EU and UK are ongoing, no major reductions have been secured. Australia has managed to reduce duties for premium wines through a trade deal, but for most exporters, India remains one of the toughest wine markets due to state-level excise duties that further raise costs.

7. Iraq – 200% tariff on all alcohol imports (Iraqi Trade Authority, 2024)

Iraq levies a 200% import duty on all alcoholic beverages, including wine. This extreme tariff, in place since 2016, is one of the highest globally, effectively tripling the cost of imported wine. There are few exceptions, with only diplomatic imports and some tourism-sector imports avoiding the full tariff burden.

8. United States – Proposed 200% tariff on EU wine (unconfirmed) 

US President Donald Trump has proposed a 200% tariff on European wine in retaliation for EU tariffs on US goods. While this tariff has not been formally imposed, its potential impact would be catastrophic for EU wine exports, as the US remains a key market for European producers. If enforced, it would likely eliminate most European wine sales in the US.

9. Malaysia – 150–250% effective tax on wine (Malaysian Trade Ministry, 2024)

Malaysia employs a complex tax system where import duties, excise taxes, and VAT combine to impose an effective 150% to 250% tax on imported wine. Unlike other countries with simple ad valorem tariffs, Malaysia calculates duties based on alcohol content and volume, making it one of the most expensive markets for wine imports.

10. Egypt – 1,800% MFN tariff on still wine, 3,000% on sparkling wine (WTO, 2024)

Egypt imposes a staggering 1,800% tariff on still wine and 3,000% on sparkling wine, making it the highest import tariff in the world for wine. These tariffs effectively ban foreign wine imports, with only limited exemptions for the tourism sector where a 300% tariff plus VAT applies.

Source:  The Drinks Business UK

Wine Institute Urges Resolution of US-Canada Dispute

The Wine Institute issued the following statement this week in response to the announcements that the United States would be placing tariffs on imports from Canada, and the Canadian government responded with retaliatory tariffs against U.S. wine. Additionally, provincial leaders across Canada’s largest provinces threaten to remove U.S. wine and beverage alcohol from their provinces in response to the U.S. tariffs.

“Canada is the single most important export market for U.S. wines with retail sales over $1.1 billion annually,” said Robert P. Koch, President & CEO of Wine Institute. “Wine is one of the U.S.’s most highly value-added agricultural exports, so any loss of access to the Canadian market will damage the entire US wine sector. Our wineries have spent decades building market share and brand loyalty across Canada. These actions put all of this at risk. In addition, all of beverage alcohol is already facing unprecedented challenges in the marketplace so these tariffs and potential product removals come at a time when their impact will be tough to absorb. We urge both governments to work together to resolve this dispute as soon as possible to minimize the economic harm.”

The U.S. wine industry has long supported the position that wine, as a unique agricultural product, should not be targeted in trade disputes unrelated to wine. Wine Institute strongly advocates for the removal of wine from all trade retaliation lists regardless of the market. Retaliatory tariffs invariably harm U.S. wine producers and impede the growth of the wine sector.

US Treasury Proposes New Alcohol Label Rules

The United States Department of the Treasury’s Alcohol and Tobacco Tax and Trade Bureau (TTB) has proposed new regulations requiring alcoholic beverage labels to include detailed information on alcohol and nutritional content. This proposal aims to introduce an “Alcohol Facts” label, akin to the “Nutrition Facts” label found on food products, to provide consumers with comprehensive information about the beverages they consume.

The proposed “Alcohol Facts” label would include disclosures on the alcohol percentage by volume, alcohol content in fluid ounces, calories, carbohydrates, fat, and protein for wines, distilled spirits, and malt beverages such as beer. Additionally, the TTB has proposed a rule mandating the listing of major food allergens on alcoholic beverage labels. These proposed regulations align with the recommendations from the February 2022 Treasury Department report titled “Competition in the Markets for Beer, Wine, and Spirits,” which suggested revisiting labelling requirements to include alcohol content, nutritional information, and serving sizes.

References:

  1. S. Department of the Treasury. (2022). Competition in the Markets for Beer, Wine, and Spirits.
  2. Alcohol and Tobacco Tax and Trade Bureau (TTB). (2023). Proposed Regulations on Alcoholic Beverage Labeling.

Global tourism set for full recovery by 4Q with spending growing faster than arrivals

Around 1.1 billion tourists travelled internationally in the first nine months of 2024, as the global tourism sector recovered 98% of pre-pandemic levels. According to the latest World Tourism Barometer by UN Tourism, a full recovery from the biggest crisis in the sector’s history is expected by the end of the year, despite economic, geopolitical and climate challenges.

Four years after the outbreak of the COVID-19 pandemic, which brought global tourism to a standstill, the Barometer reflects the sector’s remarkable recovery, with most regions already exceeding 2019 arrival numbers from January to September 2024. The report also shows outstanding results in terms of international tourism receipts, with most destinations with available data posting double-digit growth compared to 2019.

UN Tourism Secretary-General Zurab Pololikashvili states:

“The strong growth seen in tourism receipts is excellent news for economies around the world. The fact that visitor spending is growing even stronger than arrivals has a direct impact on millions of jobs and small businesses and contributes decisively to the balance of payments and tax revenues of many economies.”

Tourism Performance by Region

International tourist arrivals grew strongly in the first nine months of 2024, driven by strong post-pandemic demand in Europe and robust performance from large source markets globally, as well as the ongoing recovery of destinations in Asia and the Pacific. Increased air connectivity and visa facilitation also supported international travel.

The Middle East (+29% compared to 2019) continued to enjoy record growth this nine-month period, while Europe (+1%) and Africa (+6%) also exceeded 2019 levels.

The Americas recovered 97% of its pre-pandemic arrivals (-3% over 2019).

Asia and the Pacific reached 85% of 2019 levels as compared to a 66% recovery in 2023. Asia and the Pacific has experienced a gradual though uneven rebound in arrivals since the region reopened to international travel in 2023.

The summer season in the Northern Hemisphere was generally strong, with arrivals worldwide reaching 99% of pre-pandemic values in Q3 2024.

A total of 60 out of 111 destinations surpassed 2019 arrival numbers in the first eight to nine months of 2024. Some of the strongest performers in arrivals during this period were Qatar (+141% versus 2019) where arrivals more than doubled, Albania (+77%), Saudi Arabia (+61%), Curaçao (+48%), Tanzania (+43%), Colombia and Andorra (both +36%).

Tourism receipts show extraordinary growth

A total of 35 out of 43 countries with available data on receipts exceeded pre-pandemic values in the first eight to nine months of 2024, many reporting double-digit growth compared to 2019 (in local currencies), well above inflation in most cases.

Among the best performers in terms of earnings were Serbia (+99%) where receipts almost doubled (compared to the same months of 2019), as well as Pakistan (+64%), Romania (+61%), Japan (+59%), Portugal (+51%), Nicaragua and Tanzania (both 50%).

Among the world’s top earners, Japan (+59%), Türkiye (+41%) and France (+27%) all recorded double-digit growth through September 2024. Spain (+36%) and Italy (+26%) also reported strong visitor receipts, through August. The United Kingdom recorded 43% higher earnings, Canada 35%, and Australia 18%, all through June 2024. As for the United States, the world’s top tourism earner, it reported 7% growth through September.

Data on international tourism expenditure reflects the same trend, especially among large source markets such as Germany (+35% compared to 2019), the United States (+33%) and France (+11%).

Strong expenditure growth was also reported by the United Kingdom (+46%) Australia (+34%), Canada (+28%) and Italy (+26%), all through June 2024. Available data for India shows a surge in outbound spending from this increasingly important market, with 81% growth through June 2024 (versus 2019).

International tourist arrivals are expected to reach 2019 levels in 2024. International tourism receipts had already virtually achieved pre-pandemic levels in 2023.

Full report can be found: https://www.unwto.org/news/global-tourism-set-for-full-recovery-by-end-of-the-year-with-spending-growing-faster-than-arrivals

 

Source:  UN Tourism

Wine Business Monthly’s Wine Industry Leaders of 2024

Wine Business Monthly’s 2024 Wine Industry Leaders list was just announced! It serves as a valuable guide to the visionaries shaping the current and future landscape of the wine industry. Recognizing those who drive innovation, sustainability, and economic resilience, this annual compilation includes leaders who stand out in their commitment to advancing the wine sector through strategic foresight and adaptability in the face of evolving market demands. The 2024 selection reflects a cross-section of influential figures, from pioneering winemakers and business executives to sustainability advocates and digital strategists, each making significant contributions to both the trade and broader cultural appreciation of wine.

By highlighting these individuals, Wine Business Monthly not only celebrates success but also inspires continuous growth and evolution across the industry.

Here is the full list: https://www.winebusiness.com/wbm/article/293943

Source: Wine Business Monthly