New Zealand Winegrowers highlight “white wine” for the month of May

The theme of the month, “Pour Yourself a Glass of New Zealand” comes at a time when New Zealand’s top three exported white wine varieties are internationally celebrated with International Sauvignon Blanc Day (5 May), International Pinot Gris Day (17 May) and International Chardonnay Day (25 May) all falling in the same month.

Charlotte Read, general manager for New Zealand Winegrowers, explains why the trade body is choosing to highlight white wine this May: “New Zealand white wine makes up 93% of our global exports, and while Sauvignon Blanc represents 86% of our exports, New Zealand also produces other world-class white wine varieties such as Pinot Gris and Chardonnay.”

French company Zephalto is offering luxury wine tasting in space

French company Zephalto is offering passengers the chance to travel to the stratosphere in a balloon, starting at €120,000 /$132,000 per person in 2025.

Beyond organizing a panoramic viewing experience, Zephalto is also bringing in French luxury and the ‘art de vivre’ with a pre-flight gourmet meal prepared by famous French chefs, followed by a unique wine-tasting experience.

The wine tasting will take place in the Celeste, a metallic-like “spaceship” made from composite fibres to ensure its lightweight and exceptional strength. Its luxurious interior is said to be designed by Parisian interior designer Joseph Dirand.

Zephalto plans to launch the balloon from France on a six-hour experience that will include three hours at its highest altitude — above 98 percent of the atmosphere and twice as high as the average commercial jet. According to The Fédération Aéronautique Internationale, the boundary of space is at 62 miles altitude, over four times higher than Celeste’s final ascent.

The ship will sit beneath a vast helium balloon “the size of the Sacré Coeur in Paris”, which will push the ship into the stratosphere. The experience will last six hours and will hold two pilots and just six guests.

Because the Celeste will not reach this space boundary, it will not leave the Earth’s atmosphere, meaning passengers will not experience weightlessness. This will make the experience open to anyone without specialist training.

Passengers will be presented with a pre-flight gourmet meal, which the company claims will be provided by a team of famous French chefs, and will then receive a unique guided wine tasting, featuring carefully selected French vintages.

Zephalto representative states: “From regions to grape varieties, discover France from sky and land.”

Pre-reservations for their first year of operation are open with 60 flights planned.

Reserve your seat for this unique experience: https://book.zephalto.com/

 

 

Winelikes and Balzac Communications partner to launch social networking app

The new social networking app “Winelikes” will be released as a beta version in a few weeks, connecting wine drinkers, wineries, bars and restaurants.  The new app is designed to grow consumers’ wine knowledge, wine palates and help them share experiences along the way.

The app will allow you to generate a taste profile that will guide you towards the types of wines that you will most likely enjoy. As well, you can scroll through the interface and interact with the “Winelikes Community” which connects other users and locations, sharing photos and reviews.

Wineries, wine bars and restaurants will have a direct pathway to connect with customers. They will be able to target audiences within the app by easily creating advertisements and sending direct messages while also posting regularly.

Before starting Winelikes, Owner and CEO Jeff Gillis worked as a food and beverage director at numerous five-star properties. He believes the app will bring new people to wine and give current enophiles a way to chat with like-minded individuals.

“Learning about wine and finding out what you like is so difficult alone,” he said. “Our app will provide a fun way for people to discover wines that might appeal to them. They can learn more about wine through fun quizzes and conversations with others. Our simple yet modern interface makes it easy for Winelikes to serve individuals from every generation.”

Gillis also notes that Winelikes won’t use algorithms to suggest content, which differentiates it from many existing social media apps. “When you connect with others, you see their posts and not content a computer (or AI or algorithm) thinks you’re interested in,” he noted.

Gillis selected Balzac Communications and Marketing to help recruit influencers and build buzz for the app because of the firm’s expertise in both technology and wine. “Winelikes is a wine app, so it’s important to work with someone who is knowledgeable and has access to wine regions,” he said. “But we’re also a social media company that relies on technology. Balzac has the perfect balance of wine expertise and technology experience to make this company successful. Their location in the heart of wine country and connection to influential people in the industry will help us expand our reach and do it more quickly.”

“There are dozens of wine apps in the various marketplaces,” said Mike Wangbickler, president of Balzac Communications and Marketing. “Some are quite good, but none are truly social networking apps with a focus on wine. Winelikes is. Wine is a social beverage. We use it to toast to those we care about and share time with friends. The existing, big social networks are OK at connecting wine lovers and enthusiasts, but there is a ton of noise and wine is not their primary focus. With Winelikes, users can geek out as much as they want, or simply find friends with similar interests. In addition, companies selling wines have a receptive and available audience to tell their unique stories and grow their brand engagement.”

 

Rioja to host the 2023 World’s Best Vineyards

“The World’s Best Vineyards” list is back in 2023 and will be hosted by Rioja, Spain.  Showcasing the best of wine tourism across the globe, the annual “World’s Best Vineyards” list will be revealed at a special live event in July.

As well as its celebrated wineries, charming towns and quaint villages, Rioja is home to Mediterranean forests full of wildlife with high mountain areas to explore and stunning lunar landscapes to discover. The region offers a vast range of fun and memorable outdoor activities for all, including mountain horseback riding, 4×4 driving routes and hot-air ballooning across and over the rolling hills. Known as the gastronomic heartland of Spain, Rioja offers guests delicious culinary experiences from pincho tours to haute cuisine, fine dining and everything in between.

Situated in the north of Spain on the banks of the River Ebro, Rioja is surrounded by the majestic Sierra de Cantabria and Sierra de la Demanda Mountain ranges resulting in a breath-taking and picturesque landscape. It is most well-known for its wide variety of grapes, rich soils, climates, and stunning wineries that never cease to amaze visitors. The region spans 65,000 hectares and is home to more than 600 wineries from world-famous, award-winning destinations with avant-garde architecture to small family-run historical establishments. Preserved generation after generation, each one has something unique to offer guests making it the perfect destination to celebrate this year’s World’s Best Vineyards.

The World’s Best Vineyards annual list highlights the top vineyards to visit globally and aims to promote wine tourism around the world. Each year the list showcases unique vineyards with unrivalled visitor experiences, from modern architectural wonders, UNESCO-protected ancient cellars, and Michelin-starred restaurants to family-run wineries with intimate tours. The Voting Academy consists of over 500 leading wine experts, sommeliers and travel experts and they submit their nominations based on the different criteria that make the best destination vineyard, including quality of the overall experience, ambiance, cuisine, activities, views, staff, and value for money. The results are then collated and converted into the annual World’s Best Vineyards list.

Fernando Ezquerro, President of Denominacion de  stats: “It is an honour to host the prestigious World’s Best Vineyards 2023 event and a great opportunity to show the world why Rioja is Spain’s finest wine region. Rioja’s history and traditions have led it to establish itself not only as the leading winemaking region in Spain, but also as the country’s go-to destination for wine tourism, which has had a driving effect on the recovery and diversification of tourism in Spain. Our passion for hospitality and wine making makes Rioja such a special place to visit.”

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Air France announces 17 renowned chefs that will be creating lounge & inflight dining experiences in 2023

To mark Bocuse d’Or 2023, of which Air France is a partner from January 19 – 23,  2023, Air France has unveiled the names the famous chefs they will be working. 17 talented chefs promoting French excellence will take turns to sign exceptional dishes in La Première and Business, and in airport lounges over the next few months. Air France is the only airline to partner with so many distinguished names in the world of cuisine.

Air France is committed to introducing its customers to the quality and diversity of France’s gastronomic heritage, as part of an increasingly responsible approach, by focusing on fresh, seasonal and local produce and a systematic choice of vegetarian dish in all travel cabins.

A high-flying French dining experience

On board long-haul flights from Paris, French Michelin-starred chefs Arnaud Lallement, Régis Marcon, Anne-Sophie Pic, Emmanuel Renaut and Michel Roth will this year take turns to sign exclusive dishes for Air France on the La Première and Business cabin menus. Mauro Colagreco and Thierry Marx will also be contributing their unique skills to this exceptional team of chefs. With vegetarian compositions, red and white meats from France, and fish from sustainable fishing, all the chefs are committed to showcasing the local produce of their regions in France and sharing their culinary heritage and passion.

In the La Première suites, the company’s most exclusive travel cabins, the Meilleur Ouvrier de France pastry chefs Philippe Urraca and for the first time Angelo Musa will bring an elegant and sweet touch to the menus in this cabin worthy of the finest restaurants.

Air France also offer menus signed by top French chefs on long-haul flights departing from airports worldwide and continues to work with the triple Michelin-starred chef Julien Royer in the La Première and Business cabins on departure from Singapore. Originally from Auvergne, Julien Royer is at the helm of the Odette and Claudine restaurants in Singapore. On departure from Reunion Island, in the Business cabin, the menus are signed by chef Jofrane Dailly from Reunion Island, who works at the Diana Dea Lodge in Sainte-Anne. In 2023, Air France will offer menus signed by chef Olivier Perret on flights departing from Air France’s destinations in Canada (Montreal, Toronto, Quebec and Vancouver). He will focus on offering French gastronomy with fresh ingredients for menus in the Business cabin. Originally from Burgundy, the chef also presides at the restaurant Le Renoir at the Sofitel Montréal Le Carré Doré.

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