Sweden Seeks to be Winemaking’s Next Frontier

Far north of iconic wine regions like Bordeaux and Tuscany, Sweden is seeing a burgeoning industry of vineyards and a first generation of winemakers trying to carve out a niche.

“There are millions of techniques, and I don’t have a grandfather or grandmother to ask. So we need to figure it out ourselves,” Lena Magnergard states as she walked through the short rows of grapevines at the Selaon vineyard an hour west of Stockholm.

The former communications professional started the vineyard, the most northern Swedish site to have produced its own wine according to Magnergard, together with her farmer husband Erik Bjorkman in 2019 on the family farm. They produced their first wine in 2021 but Magnegard, a trained sommelier, is quick to admit that as keepers of some 1,000 vines they are still learning.

“Of course you can read up in books, but that is nothing like generational knowledge,” she said, adding that they mostly look to France and its centuries of winemaking tradition as the gold standard.

According to Magnergard, the emergence of wineries this far north is largely thanks to the development of new breeds of grapes in the 1960s and 70s, such as Solaris — which was developed to be resistant to disease and is the main grape grown at Selaon.

Resistance to Cold

“What they then discovered about these grapes, by pure chance, was two things — they need less time between blooming and harvesting and they can handle cold very well,” Magnergard said.

That combination was perfect for the Nordic region, where summers are both shorter and colder.

In the south of Sweden, on the Bjare peninsula, Solaris also dominates the 11-hectare Thora Vineyard; started in 2015 by a Swedish-American couple.

But it also features more well-known grapes such as Pinot noir — which is less expected so far north due to it requiring more heat.

For French-born winemaker Romain Chichery, who started working on the vineyard together with colleague Emma Berto three years ago, Sweden is “a new playground”.

The 27-year-old wine specialist admitted to AFP that they “didn’t expect so many varieties to take.

“Once we had analysed the climatic data, we realised that there was potential for many varieties and not just hybrid varieties, which are interesting but not the only solution” for Swedish soils, he added.

As a warmer climate is disrupting harvests in traditional wine-growing areas, professional wine growers have begun to look further north.

However, the Scandinavian country is not exempt from the variations of the climate.

“We have extremes, just like everywhere else in Europe,” Chichery noted.

At the same time, exploring a new frontier of wine also frees winemakers from old established rules.

“We’re free to do what we want. If I want to make a red with a little residual sugar, so a slightly sweet red, I can do that,” he said.

In Sweden, the industry has picked up speed in recent years and the country is now home to some 50 commercial vineyards of varying sizes.

According to industry group Svenskt Vin, 200 hectares are now being cultivated, which while twice as many as five years ago is little compared to the 800,000 hectares devoted to viticulture in France.

For Murat “Murre” Sofrakis, the figure is still unimpressive, and the 56-year-old foresees much greater things in the future.

Sofrakis runs a small vineyard in the far south of Sweden but is a champion of Swedish winemaking.

Equal Terms

“There are two kinds of people. One is the entrepreneur that sees opportunity here… and for the other people, it’s like a lifestyle” he states.

For him, the aim is to invigorate the industry, and he believes a recent liberalisation of the Swedish strict alcohol monopoly should help.

In June, Sweden’s government announced it wanted to allow breweries, distilleries and winemakers to sell alcoholic beverages directly to customers visiting their operations.

Apart from bars and restaurants, Swedes can only buy beverages with an alcohol content above 3.5 percent at state-run outlets called Systembolaget, and some authorised retailers in rural areas.

The proposal to allow winemakers to sell three litres of wine to visitors is currently being reviewed but the government said it hopes to see it implemented in the first half of 2025.

“It’s the first time we’ve been able to compete on equal terms with the rest of the wine world, and that’s very important,” Sofrakis said.

He started in 2001, just two years after the European Union gave permission for vines to be grown commercially in Sweden. “If we’d had this 20 years ago, Swedish winegrowing would be much bigger,” he said.

Source: Camille BAS-WOHLERT

Wine Industry Data: 2023 Europe Wine Consumption

In 2023, EU member states accounted for 48% of global wine consumption, totalling 107 million hectolitres. This volume marked a slight decline of 1.8% compared to 2022. Nevertheless, this consumption level was over 5% below the decade-long average, as the industry faced several challenges.

Source: OIV

Spirits set to overtake wine as global drinking habits change

According to a report from the World Spirits Alliance released on Wednesday, global sales of spirits such as vodka and whisky are expected to surpass wine as drinking preferences have shifted.

The report from Oxford Economics and alcohol market research firm IWSR states 2.67 billion cases of spirits were sold in 2022, almost as many as the 2.8 billion cases of wine sold that year.

“Should current trends in both categories continue, spirits volumes will soon surpass those of wine,” the report states.

Trends, including a shift towards drinking fewer, more expensive drinks, notably a growing range of cocktails, have seen spirits displace wine.

The wine industry has faced a global supply glut, difficult weather and falling demand, which has hit a 27-year low. Beer companies are also grappling with a shift to spirits in some markets.

BY THE NUMBERS

Beer accounted for 75.2% of total beverage alcohol volumes in 2022, followed by wine at 10.4% and spirits at 9.9%;

In terms of the value of sales in 2022, spirits accounted for 40% of total beverage alcohol sales followed by beer at 38.1% and wine at 17.6%;

Indian whisky is set to be the fastest growing spirits category between 2022 and 2027, growing by 50 million cases, with tequila, rum and gin all expected to rise between 10 and 20 million cases. Cognac and Armagnac are set to grow the least in the spirits market.

The production and sale of spirits contributed some $730 billion to the global economy in 2022, when activity ranging from farming and manufacturing to shipping and sales in shops, bars and restaurants is included.

Source: Reuters/World Spirits Alliance

The 10 Most Expensive Wines in the World

Few things in the world improve in quality and value with age. Aged wine is one of those things, defined by elegance, rarity and finesse. If you are drawn to the thrill of owning something truly one of a kind, this niche market will certainly appeal to you.

We’ve all heard the expression “aging like a fine wine,” so you may not be surprised to learn seven of the 10 most expensive wines in the world are from 1947 or earlier. That includes three bottles that date back to the 18th century. No need to check the “best before” date.

Rank Wine Year Country Price
1 Domaine de la Romanee-Conti Grand Cru 1945 France $558,000
2 Screaming Eagle Cabernet Sauvignon 1992 United States $500,000
3 Jeroboam of Chateau Mouton-Rothschild 1945 France $310,700
4 Cheval Blanc 1947 France $304,375
5 Château Lafite 1869 France $230,000
6 Château Margaux 1787 France $225,000
7 Ampoule from Penfolds, Block-42 Cabernet Sauvignon 2004 Australia $168,000
8 Chateau Lafite Rothschild 1787 France $156,450
9 Henri Jayer, Vosne-Romanée Cros Parantoux 1999 France $136,955
10 Massandra Sherry de la Frontera 1775 Spain $43,500

France leads the way for luxury wines
What conclusions can we draw from the list? We all already knew that they like their wine in France, so the fact they produce the most expensive wines around won’t come as a huge shock.

Seven of the top ten most expensive wines ever sold hail from France, although special mention must go to the United States’ own Screaming Eagle Cabernet Sauvignon, made in Napa Valley in 1992. Only 175 cases were produced at a time when Screaming Eagle Cabernet hadn’t yet established itself as a premium wine producer.

Source: https://sothebysrealty.ae/

Results are in for London Wine Fair’s “Judgement of London”

London Wine Fair’s Judgement of London took place this week, and the results are now in. 32 wines were tasted over a period of four hours by 21 judges, a selection of the UK’s best palates, two-thirds of which were either Masters of Wine or Master Sommeliers. The wines, all of which were decanted and served in Jancis Robinson X Richard Brendon glasses, were tasted in pairs under exam conditions: eight pairs of white wines, followed by eight pairs of red wines; each pairing comprised a European wine with their Rest of World counterpart, matched in terms of style. The judges scored each wine out of ten, which resulted in a grand total for each wine, and a final overall score for European vs. Rest of World.

The wines, amongst the best in the world, were selected by Sarah Abbott MW, MD of Swirl Wine Group and Ronan Sayburn MS, CEO of The Court of Master Sommeliers, who presented the results on Centre Stage with Hannah Tovey, Head of London Wine Fair earlier today (Tuesday afternoon). The key findings are as follows:

Top scoring white: Pegasus Bay Riesling, Bel Canto, Waipara, North Canterbury, New Zealand 2011
Runner up: Polish Hill Riesling, Grosset, Clare Valley, Australia 2012
Top scoring red: Hermitage Rouge, Jean Louis Chave, Rhône, France, 2012
Runner up: Château Mouton Rothschild, Pauillac, Bordeaux, France 2009
Top scoring wine: Pegasus Bay Riesling, Bel Canto, Waipara, North Canterbury, New Zealand 2011
European wines: 2,621.5 points
Rest of World: 2,604.5 points
Overall winner: Europe
Difference: 0.65%

The purpose of Judgement of London was to give a snapshot of the fine wine landscape almost 50 years on from the original Judgement of Paris in 1976. Whilst California was the outright winner of the original Paris tasting, in 2024 –with a broader spectrum of wines to better reflect today’s fine wine scene – the results are almost too close to call, with less than a percentage point between the two “teams”.

Sarah Abbott MW commented: “The results from Judgement of London highlight that great wine can and does come from all corners of the world. Winemakers of these wines share so much in common, and the excitement and gratitude that these wines inspire unites and inspires us as a trade.”

Ronan Sayburn MS commented: “From the beginning, it was never about a winner or loser, and the results show that. 50 years ago, there was a definite difference in style; now it is a much more level playing field. The so-called New World were making wines which were for a cool climate style, but in a warm climate. And obviously they had a lot of success, but were they elegant? Since Judgement of Paris, the so-called New World has better adapted to their climates, clones, and what works well. It is no longer the underdog. All these wines tasted on their own are amongst the greatest in the world, and we were asking our judges to choose amongst them.”

Head of London Wine Fair, Hannah Tovey, commented: “The results could barely have been closer, and whilst that all points towards the equal footing of European and Rest of World wines in today’s fine wine market, it is also testament to the pairings selected by Ronan and Sarah. They were bang on in terms of matching. I would like to personally thank everyone involved in what was frankly a Herculean task; sourcing 32 of the world’s finest wines; Ronan and Sarah for their brilliant selections and management; and last but by no means least, the judges themselves, and their extraordinary palates.”

The full list of wines: https://shorturl.at/biZTy

Source: London Wine Fair