Category: Wine in Moderation

Wine in Moderation General Assembly 2024

It was a privilege to represent The Federation Internationale des Journalistes et Ecrivains des Vins et Spiritueux (FIJEV) at the Wine in Moderation General Assembly this morning. The meeting, which included the participation of other esteemed members and stakeholders, was highly significant and informative.

This insightful session dove into the 2024 Activities Performance, 2025 Provision Action Plan and Growth, among other agenda items.

Let’s continue to raise our glasses responsibly around the world!

If you are not part of the amazing movement, go online and help share the message for a sustainable wine culture: www.wineinmoderation.eu.

New study shows wine consumption does not increase cancer or mortality risk in healthy adults over 60

A study published this week in JAMA Network Open and conducted by researchers based at the Autonomous University of Madrid, Harvard and other institutions investigates the impact of alcohol consumption on mortality among older adults, particularly focusing on those with health-related or socioeconomic vulnerabilities. The findings reveal that even what is typically considered low-risk drinking can elevate mortality risks, especially for cancer and cardiovascular diseases. This is particularly pronounced among those with existing health or financial challenges.

Interestingly, the study highlights a protective aspect for those who predominantly consume wine and drink only with meals. This pattern seems to reduce the negative effects of alcohol on mortality, suggesting that the slower absorption rate of alcohol or the beneficial components in wine might play a role. The research underscores the need to address health disparities related to alcohol consumption, especially in vulnerable populations, and calls for further exploration into the benefits of wine consumption in these groups.

By understanding the nuanced effects of different drinking patterns, particularly the potential benefits of wine, the wine trade can better communicate with consumers and contribute to public health discussions. This study adds to the growing body of evidence that wine, when consumed in moderation and within specific contexts, might offer a protective edge against some of the health risks associated with alcohol.

Link to full study

Source: JAMA Network

Chile Implements Regulatory Health Standards for Beverage Packaging

Chile’s Ministry of Health has recently enacted new regulations mandating that beverage manufacturers include warning labels about the risks of alcohol on products intended for the domestic market. This legislation became effective on July 7th of this year.

The new regulations specify that any beverage with an ABV above 0.5% that is intended for sale in Chile must feature a label that carries the following warnings concerning the consumption of alcohol:

• Do not drink when driving
• Risk to your baby
• Do not drink if under the age of 18

These warnings, complete with accompanying icons, must be featured either on the back or front label of a product. The minimum size for the warnings is 6.2cm by 3.5cm. For bottles that come in decorative boxes, the warnings cannot be featured on parts of the packaging that will be thrown away.

In addition to these regulations, alcoholic beverage packaging must now prominently display the caloric content, expressed in energy (kcal) per 100ml of liquid. This information must be clearly visible under the header “valor energético” or “energy value.”

Source: Wines of Chile, and Drinks Business

Wine Industry Data: 2023 Europe Wine Consumption

In 2023, EU member states accounted for 48% of global wine consumption, totalling 107 million hectolitres. This volume marked a slight decline of 1.8% compared to 2022. Nevertheless, this consumption level was over 5% below the decade-long average, as the industry faced several challenges.

Source: OIV

Bordeaux Wines Unveils New Global Campaign

Bordeaux Wines is excited to bring the extraordinary and unexpected diversity of its region to the fore with a dynamic new international campaign. Designed to shine a light on the region’s exceptional men and women, their commitment to sustainability, the terroirs and of course their wines, the campaign gives all those who work in the Bordeaux wine industry a loud, shared voice.

“We have evolved, using our differences to meet the requirements of the world today. Bordeaux wines are all about unexpected encounters, exciting conversations and new opportunities. We are multi-faceted. We are creative and discerning. We are united as one brand and we are ready to be (re)discovered.” – The winemakers and merchants of Bordeaux

Shaking Things Up: A Multi-Platform, Global Reveal
Faces, landscapes and wines, winegrowers, merchants, restaurateurs, wine shop managers – everyone involved in Bordeaux wines has come together to show people exactly what Bordeaux is all about: a hub of diversity, creativity and innovation that’s waiting to be shared. It’s time to Join the Bordeaux Crew. The creative will be unveiled at trade fairs around the world from February on, and appear in digital campaigns in France, Belgium, the USA and the UK before being rolled out in Japan and China in 2025, serving as the foundation to building a digital community. In the UK, it will also feature at The Big Feastival in August.

Coming Together: A Campaign Built by, for and with the Sector
Despite the many challenges that its vineyard has faced in recent years, the Bordeaux wine community has reinvented itself to share its unique story. Winegrowers and merchants have worked closely with creative experts to ensure that this campaign truly reflects their identity: a group of people with character and determination, driving innovation, all united around a collective commitment to sustainable viticulture with the consumer always at its core.

Telling the Story: A Chronicle of Individuality, Epitomized by Its Men and Women
Conceived like a chronicle, this campaign takes its roots in the terroirs of each appellation (AOP) and is inspired by the environmental, societal and social commitments that go into each and every Bordeaux wine. Its protagonists are all local winegrowers and merchants, wine shop managers, chefs and sommeliers chosen to reflect the renewed energy of Bordeaux. The creative welcomes consumers into this passionate and fascinating community, inviting them to delve into the stories of Bordeaux’s men and women, terroirs and of course red, white, rosé, sweet and sparkling wines. This creative has been conceived not only to appeal to consumers, but also to encourage global wine professionals to reconsider and reinvigorate their relationship with Bordeaux.

Bordeaux Big Bottles 2024
The dynamic global program makes its mark on the USA’s East Coast with the popular Bordeaux Big Bottles campaign, which returns for its fifth edition this fall from October 10 – 31. This year, the campaign extends to New York state and New Jersey from its usual activation in New York City, with select restaurants and wine shops participating. The campaign will spotlight large-format, 3-Liter bottles from over 25 producers across the region to engage new and current consumers, allowing them to discover the modernity and diversity of Bordeaux.

For further information: www.bordeaux.com/us

Source: Bordeaux.com