Category: Wine Marketing

2023 Michelangelo International Wine and Spirits Awards

I’m en route to Stellenbosch, South Africa to participate as a judge in the 2023 Michelangelo International Wine and Spirits Awards.  I look forward to meeting the esteemed panel of international judges for judging week which will be taking place from July 24th to 28th, 2023.

The judges are comprised of selected wine and spirits experts hailing from five different continents, in which we will be employing the internationally recognized 100-point system, and using the blind judging approach.

This year we will be judging at the stunning Lourensford Wine Estate, which is in the heart of the historical winelands of Somerset West. Spanning over 4,000 hectares of lush forest, fynbos, fruit orchards and sprawling vineyards, it is set against the stunning backdrop the Helderberg Mountains, caressed by breezes off the Atlantic Ocean.

 

Stay tuned for some more updates!

 

Jerez is Spain’s #1 Wine Tourism Destination

The latest report from La Asociación Española de Ciudades del Vino (ACEVIN) reveals that Marco de Jerez is the Spanish wine destination that has received the highest number of visitors in 2022.

Wine tourism in Spain experienced a post-Covid-19 pandemic boost in 2022, with the number of tourists travelling around the ‘wine routes’ of Spain reaching 2,487,255, 51.59% higher than that of 2021 (1,640,800), though the 2022 result was still only 80% of the last pre-pandemic figure.

Last year’s tourist visits to wineries and wine museums are believed to have generated €75,481,646 for the economy, 39% above the 2021 level, but still 12% short of the 2019 level.

Around 80%, were domestic travellers, though overall proportion of international visitors has increased year-on-year, from 15.14% to 20.4%.

The five wine routes that received the highest number of visitors were as follows (in descending order):

  • Marco de Jerez: 333,781
  • Rioja Alta: 313,974
  • Ribera del Duero: 281,918
  • Penedès: 262,693
  • Rioja Alavesa: 234,101

Given Andalusia’s warm weather, interesting history, and beautiful landscapes, combined with fortified Spanish wines, it makes sense that Sherry country would certainly appeal to travellers.

As far as the routes which attracted the highest percentage of international visitors, these include: Gran Canaria: 66.5%; Alicante: 41.5%; and Penedès: 38.5%.

The most popular time to travel to these regions was October, when many producers have finished their harvests, followed by August, when the beaches of the country’s Mediterranean coast are lined with overseas visitors.

Charles Baker 2019 Riesling VQA was selected by The Institute of Masters of Wine as the benchmark Riesling for Canada

The Institute of Masters of Wine (IMW) recently announced that the Charles Baker 2019 Riesling VQA Vinemount Ridge was included as one of 12 blind wines in the 2022-23 Stage One MW exam. The inclusion of this wine is a recognition that highlights the exceptional quality and character of Ontario VQA Riesling but also reinforces its status as a world-class example in the global wine industry.

“My pursuit of Riesling began as a sommelier and subsequently as a cellar hand in Jordan, Ontario. When I was part of the opening team at Stratus, I was already deeply committed to exploring the various sites of the Niagara Peninsula in pursuit of capturing its various personalities,” explained Charles Baker of Charles Baker Wines.  “The Vinemount Ridge expression of this project has often been lauded as a stand-out Riesling, but to have it included as one of the first Ontario table wines at the Master of Wine exam is the ultimate honour. Expressions of Terroir include the people stewarding the land and as such, my endless thanks go to our growers, J-L Groux, Dean Stoyka and the entire team at Stratus for being part of this journey.”

“It’s truly an exciting time for Ontario’s wine industry — global recognition for the quality of Ontario VQA wine is rising rapidly — and having an Ontario VQA Riesling from the Vinemount Ridge sub-appellation included in the 2023 Masters of Wine exam as a benchmark example of Canadian Riesling reinforces the relevance of Ontario VQA Riesling on the global stage,” said Magdalena Kaiser, Director of Public Relations for the Wine Marketing Association of Ontario. “Congratulations to Charles Baker and the team at Stratus, who continue to be an integral part of Ontario’s VQA wine story.”

 

Demand for New Zealand Sauvignon Blanc causes strong export growth

Soaring demand for New Zealand Sauvignon Blanc allowed the country’s wine producers to increase exports by 25% in the past year.

Strong export value and increasing international demand will help support further export growth over the next 12 months, despite a challenging season and a smaller harvest than last year, reports New Zealand Winegrowers.

The total value of the New Zealand wine industry exports (year to May 2023) was $2.4 billion, up 25% on 2022.

“Reaching another new record level of wine exports into some of the world’s largest and most competitive markets is an outstanding achievement for New Zealand wine exporters, and testifies to the increasingly strong global demand for our wines,” says Philip Gregan, CEO of New Zealand Winegrowers.

“New Zealand wine, particularly Sauvignon Blanc, is going from strength to strength in the USA, as consumers appreciate the distinctive flavours, commitment to quality, and know it is a unique product that they can trust.”

This year’s vintage will help the industry to meet increasing international demand, and consumers can look forward to some exceptional 2023 New Zealand wines. Nationally, harvest was down 6% on the record level 2022 vintage

The largest export markets are the United States, the UK and Australia, which account for the bulk of sales.

UNWTO Sets Spotlight on Tourism Investment in the Americas

UNWTO further strengthened its cooperation with the Development Bank of Latin America and the Caribbean as it brought together public and private sector leaders to advance investments in the tourism sector.

Against the backdrop of the meeting of its 68th Regional Commission for the Americas, June 30th, 2023 in Quito, Ecuador, UNWTO hosted the Seminar on Sustainable Investments to explore the main challenges and opportunities around this topic in the region, and here are some of the main points.

Tourism Investments: A defining priority

The latest data from UNWTO shows that tourism in the Americas is steadily recovering, with international arrivals reaching 86% of 2019 levels by the end of the first quarter of this year. Moreover, foreign direct investment (FDI) in the tourism sector, which had experienced a decline, is now showing signs of revitalization:

Registered projects investment projects rose by 185% between 2022 2021. These projects accounted for a total value of 192.6 billion USD, reflecting rising investor confidence in the region’s potential.

Additionally, in 2021, Foreign Direct Investment (FDI) surged to US$134 billion, a 56% year-on-year increase, reclaiming a substantial portion of the ground lost in 2020.  …continues at … https://www.unwto.org/news/unwto-puts-spotlight-on-tourism-investment-in-the-americas