Wine Marketing Archives

US [on-premise] Wine Sales Total $14.8 Billion

Wine sales in the US on-premise sector totaled $14.8 billion in the 52 weeks ended October 8, 2022 according to CGA Strategy by NielsenIQ.

Latest data from the market research firm CGA Strategy reflects a 22% increase over the same period in 2021, but growth is slowing as the on-premise market recovery continues.

Sparkling wine continues to stand out with sales up 34% in the recent period to $2.6 billion. Total domestic wine sales came to $9.2 billion, up 20%, while imports totaled $5.5 billion. Sales of white wine came to $7.2 billion followed by red at $6.5 billion. Happy to say that rosé sales grew 27% to $904 million.

The growth comes in a competitive market marked by fewer outlets and fewer choices for drinkers. CGA reports the number of fine dining outlets has decreased 4.1% between October 2021 to October 2022, while consumer surveys found 21 % of diners report they have noticed fewer menu items and 40 % of those say there are fewer wine options.

In a webinar last week, Andrew Hummel, CGA client Solutions Director for North America, said surveys of on-premise consumers consistently find 50% report they drink something different at restaurants and bars than what they enjoy at home. “It’s really important to understand the on-premise consumer and segment them differently from the off-premise consumer,” he further states.

In terms of the different types of on-premise wine consumers, 37% of those surveyed by CGA who are wine drinkers fall into the company’s “curious and on a budget” category which represents about 30% of all consumers. These restaurant and bar patrons are “moderately engaged,” typically visiting in the early evening and enjoying trying new drinks yet are price sensitive and attracted to values.

To help wine producers navigate a changing market, CGA developed a new report that offers a “360-degree view” of wine in the on-premise sector. This new report blends market data with consumer surveys and “user” data as well as a channel strategy analysis into what the firm describes as its most comprehensive analysis of the on-premise market for wine. “Whether teams are considering a new brand launch in the market or managing a portfolio of legacy wines, the report will provide a robust set of insights across relevant topics to help drinks suppliers win in the on-premise,” states Matthew Compton, CGA’s regional director of North America.

Sources:
NielsenIQ
Wines Vines Analytics

#wine #whitewine #winenews #winelovers #redwine #rosewine #sparklingwine #champagne #USAwinemarket #wineeconomics #winetrends #winemarketing #winesales #winebusiness

The Liv-ex “Power 100” 2022 – All About Burgundy

The Liv-ex Power 100, produced in conjunction with The Drinks Business Magazine, their annual list of the most powerful brands in the fine wine market.

The Power 100 is a snapshot of the ever-changing landscape of the secondary market and this year’s list caught Burgundy at the very height of its latest upswing.

For the first time ever, no Bordeaux wines feature in the top 10. Not a single First Growth from either bank. This year they have been totally usurped by Burgundy and Champagne.

Rupert Millar, Liv-ex’s Managing Editor states:
“Already the direction of the market in 2022 suggests change is on the way. Just as we saw in 2019, Burgundy’s latest surge may be dizzying but could be swiftly stymied by a lack of supply and an increasing reluctance to pay such steep prices for handfuls of bottles. The higher it flies, the thinner the air, and the fewer buyers there are.”

Key findings: https://www.liv-ex.com/.

#wineinvestment #winelovers #winecollectors #burgundy #bordeaux #wine #power100 #livex #champagne #finewine #finewinecollectors

Wine Enthusiast Magazine Announces Top 100

Wine Enthusiast’s reviewers blind-tasted over 20,000 wines and scored with a good portion receiving high scores to find the top 100 of 2022!

The Enthusiast 100 puts the best of those discoveries front and center, calling out a savory, brambly Australian Pinot Noir from Giant Steps as the No. 1 wine of the year and a Barolo with scents of pressed roses and pine forest from G. B. Burlotto as No. 2.

Wines with high scores and lower prices got special attention because affordability is an exciting proposition for everyone and can mean wider access. Look for 22 wines at $25 and under, including a racy Spanish Albariño from Rias Baixas and a bone-dry, violet-scented Italian Lambrusco.

These 100 offerings were the most exciting wines of 2022, selected because they were compelling and delicious, had outstanding quality-to-price ratios and are broadly available for purchase. Wines were from 17 countries were represented, from Austria to Canada, Lebanon to South Africa.

The Enthusiast 100 hopes to lure you out of your comfort zone and into the unknown so that you open yourself to new varieties, styles and appellations.

Here they are: https://www.winemag.com/toplists/100-best-wines-2022/

Source: Wine Enthusiast

#wineenthusiast #wineoftheyear #winesof2022 #bestof2022 #wineenthusiastlife #winelife #wineindustry #winelovers #top100 #wine #whitewine #sparklingwine #redwine #winenews #winetasting #wineinfluencers #sommlife #sommelier #winepassion

“World of Zero” to dominate Hall 1 at ProWein 2023

Alcohol-free or “zero” wines are a trending topic with quite some potential. Kylie Minogue is launching her first non-alcoholic sparkling rosé wine of the same name, to be sold in British Tesco supermarkets, among other locations. “Zero” is also playing an increasingly important role in food service.

Increased health awareness and changing consumer behavior among Generation “Z,” i.e. 26- to 37-year-olds, are the main reasons for the trend. Growing health awareness may be a factor, with consumers opting for alcohol-free options on visits to pubs and bars as part of a moderate approach to drinking. Equally, generational shifts play a role, with 65% of members of Gen Z (those born between 1997 and 2012) expressing a desire to moderate their alcohol intake, according to a survey.

With its “World of Zero”, ProWein (March 19 – 21, 2023 in Düsseldorf, Germany) is picking up on this trend and proactively setting the stage for it. Whereas the non-alcoholic products were previously distributed throughout the exhibition halls at the stands of the corresponding producers, importers, and exporters, they will now be concentrated in one area in Hall 1.

“For our trade visitors from food service and retail this is the ideal platform to comprehensively, and above all efficiently, gather information on this segment,” explained Michael Degen, Executive Director Messe Düsseldorf, and adds: “This provides exhibitors with easier access to new buyers for their new products and allows visitors, in turn, to locate this new product group faster.” Thus, on the one hand, companies are represented in the “World of Zero” that are located in other halls with their main stand and are now additionally presenting themselves in this theme world. These include Schlumberger, Peter Riegel, and Schloss Wachenheim, to name a few examples. On the other hand, there are also exhibitors in the “World of Zero” who are exclusively represented there – such as Kolonne Null from Berlin or Manufaktur Jörg Geiger.

#nonalcoholicwines #prowein #proweintradefair #winebusiness #wineprofessionals #winetasting #wineshop #winetrends #tradefair #winetradefair #winenews #worldofzero #Alcoholfree #wineinfluencer

OIV Releases 2022 Global Wine Production Projections

OIV releases its report on 2022 Global Wine Production Projections and here are their findings:

Severe drought and extreme heat pose a new threat to wine production.

In 2022, despite the heat wave that touched many regions of the world, global wine production volume is expected to be at a level similar to the one observed last year. This would be the fourth consecutive year where the global production level can be considered as slightly below average.

This year’s harvest has been characterized by extreme heat and record-breaking drought that sped up ripening in vineyards all over the globe. A report recently published by the Global Drought Observatory indicated that almost two-thirds of the European territory was in a state of drought or on alert due to heat waves and extremely low rainfall: this has been the worst drought in the last 500 years. And Europe was not the only region impacted: from East Africa to California, extreme temperatures have been recorded this year.

Average production volume is expected in the EU, with positive performances recorded in Italy, France, and Germany, which balanced out the low harvests expected in Spain and Greece, which were particularly affected by the heat wave during summer.

First harvest forecasts in the USA indicate that production volume will be slightly lower than in 2021.

After the record-high figures of last year, Southern Hemisphere vineyards produced average volumes, with the only exception of New Zealand that, thanks to favorable climatic conditions, records the largest production ever.

Full Report

https://www.oiv.int/press/severe-drought-and-extreme-heat-pose-new-threat-wine-production

Source OIV

#OIV #winereport #winenews #winery #wineries #wineharvest #winelovers #wine #winetrade #wineproduction #wineproducer #wineeconomics #winetrends