Category: Wine Marketing

Winechain (wiNeFT) Partners with CMA CGM Group for Logistics of Fine Wines 

Winechain the NFT platform (wiNeFT /Winechain NFT name) designed to create direct links to new generations of wine consumers around the world, has today announced the partnership with the CMA CGM Group. This global player in sea, land, and air logistics solutions will take a minority shareholding in Winechain alongside its founders.

Winechain is the fi­rst independent NFT platform for ­fine wine estates. This wine-meets-technology project has been designed to create direct links with new generations of wine consumers around the world has now raised over €1 million in backing from top international wine estates and others.

The initiative was launched in April 2022 by three Frenchmen: Xavier Garambois, former head of Amazon Europe, Guillaume Jourdan, CEO of VitaBella, Paris, and Nicolas Mendiharat, CEO of the San Francisco Palate Club.  The plan is to go live by the end of 2022 with the issue of the ­first wiNeFT (Winechain name NFT).

Xavier Garambois, joint founder of Winechain states:

“Although the acquisition of NFTs will be the first thing that enthused buyers will do on Winechain, the day will come when the owner of the wines will want to have them shipped to their homes, wherever that might be in the world, and in the very best conditions. Apart from enabling access to rare wines, Winechain also takes care of logistics to ensure that the wines arrive at their final destination in perfect condition. This worldwide partnership with the CMA CGA Group is a mark of confidence in the future and our strategy that enables us to look to the long term. We will be able to benefit from the expertise and experience of CMA CGA and the major support that they can bring in terms of sea and air transport and logistical services.”

 

#winetrade #winedelivery #winelogistics #logistics #NFT #winechain #winemarketing #nfts #nftcommunity #wine #finewine #winelovers #winecollectors #wineinvestors #nftcollector #winenews #wineindustry #winetech #winetrends #winetechnology

Wine News: NFL signs E. & J. Gallo as official wine sponsor

This past week the National Football League (NFL) and E. & J. Gallo Winery announced that E. & J. Gallo will be the official wine sponsor of the NFL.

The multi-branded, multi-year partnership is uniquely structured to engage NFL fans and will include opportunities for local team activation, player imagery and appearances, on-site presence at premiere events, and broadcast, digital, and social content from NFL Kickoff through the Super Bowl. Through this partnership, Gallo will implement 360-degree programming, creating surround sound for its brands all the way throughout the consumer purchase journey.

Barefoot, will kick off the partnership. Barefoot brings more consumers into the wine category than any other brand thanks to its long-standing efforts to demystify wine and make it accessible to everyone through inclusivity and celebration.

“Gallo is thrilled to be uniting America’s most loved winery with America’s most popular sport,” said E. & J. Gallo Chief Marketing Officer, Stephanie Gallo. She added, “As an industry leader our role is to welcome new consumers to the wine category in unique and relevant ways. This partnership will do just that by bringing our avid fan bases together. The notion of togetherness seems more relevant now more than ever.”

“We are excited to partner with E. & J. Gallo to bring more choices for our fans,” said Tracie Rodburg, NFL Senior Vice President, Sponsorship Management. “We look forward to pairing E. & J. Gallo’s extensive portfolio of wines, including its iconic brand Barefoot, with our fans, clubs and premiere events for memorable NFL experiences.”

#nfl #football #sponsor #wine #footballfans #lifeatgallo #ejgallowinery #winelovers #winenews #winesponsor #vino #winetime #sports #footballnews #winelover

@nfl @lifeatgallo

Wine Brand Equity stabilizing after COVID, but yet to fully rebound

Building on feedback from over 25,000 wine consumers in 25 markets; representing over 400 million global wine drinkers, the fifth annual Wine Intelligence Global Wine Brand Power Index reveals a stabilization of wine brand equity, following the steep erosion of brand equity seen in 2021 amidst Covid disruptions. The 2022 data also suggests that global wine brand equity has yet to recover to pre-pandemic levels.

The Wine Intelligence Global Wine Brand Power Index 2022 incorporates consumer feedback on key brand health measures and an index is calculated at a global level as well as at a country level across 25 key wine markets. This year’s index saw Denmark featuring as a substitute for the Russian market, which was not surveyed.

At an aggregate level, the top 15 global brands collectively scored higher (6.5 points more) in 2022 compared with 2021. However, on a two-year view, scores remain substantially lower than in 2020, noting that the 2020 result was based on consumer surveys that took place in 2019 (before the Covid pandemic). Across the two-year period (2020-22) awareness levels tended to be more resilient; the main driver of change in the index during this period appears to come from the recalled purchase and connection scores, which both fell significantly for the top 15 global brands in 2021.

Yellow Tail and Casillero del Diablo claim the #1 and #2 spots (again) respectively in the 2022 Global Wine Brand Power Index, with their brand power index scores remaining well clear of all other wine brands. Both brands place as the #1 brand in three out of the 25 markets, with Yellow Tail also claiming a top ten ranking in 10 markets and Casillero del Diablo in 14 markets. Yellow Tail’s strength in the US market is cementing its #1 global ranking in the index. Barefoot now ranks as the 3rd most powerful wine brand globally, rising every year from its 13th position in 2019.

Other notable climbers within top 25 of the 2022 Wine Intelligence Global Wine Brand Power Index include Santa Carolina, which continues its rise to now rank #7; Apothic rising five places to #14 and Dark Horse – which has jumped eight places to #25.

Commenting on the rankings, Lulie Halstead, CEO of Wine Intelligensaid: “In a year characterized by relatively less upheaval for consumers, it’s a relief to see equity for wine brands has stabilized in terms of consumer connection as wine drinkers have returned to more frequent touchpoints with wine in both retail and the on-premise.”

She added: “Successful wine brand owners will be those with a focus on restoring the fundamental positive connections that have propelled their brands to such widespread success on the world stage in the first place, while doing their best to maintain availability and the value proposition amid input cost increases and supply chain disruptions.”

Source:  Wine Intelligence

#winenews #winelovers #wineeconomics #winetrade #winebusiness #winemarketing #winewednesday #WW #wine #winetrends #wineresearch #WineIntelligence #vino #vin

The Wine Business Institute Celebrates 25 Years on May 31st

The Wine Business Institute, of the School of Business and Economics, at Sonoma State University will be celebrating its 25th anniversary on Tuesday, May 31st, 2022, at the Wine Spectator Learning Center.

Twenty-five years ago, forward-thinking leaders envisioned a new kind of partnership between academia and the wine industry, and the resulting vision became the Wine Business Institute at Sonoma State University. Founded in 1996 as a brainchild of Gary Heck of Korbel Champagne Cellars and Sonoma State, “We wanted to create a program that would prepare the next generation to run our businesses, a viable succession plan for the wine industry. Great grapes and great wine were already the norm.  Professionalizing the business of wine was the next frontier to tackle“ explains Mr. Heck. “Over the past 25 years, our faculty has built the most comprehensive suite of wine business education in the world with the support of our wine industry, generous donors and board members,” noted Ray Johnson, WBI executive director. “Today our alumni occupy positions of leadership across the wine industry value chain, in organizations large and small.”

“The WBI is an exemplar of successful collaboration between industry and academia,” said Jean-Francois Coget, dean of the School of Business and Economics, within which hosts the WBI. “We will continue to provide diverse talent for the business side of the wine industry and conduct research and other activities that can help the industry address its keenest opportunities and challenges.”

Sonoma State’s School of Business and Economics is the first in the United States to offer an undergraduate degree (since 1998), an MBA (since 2008), an Executive MBA (since 2012) and a new Global EMBA (since 2020) focused on the business of wine. In addition to the degree programs, the WBI offers professional certifications in subjects such as Wine Business Data Analytics, Wine Business Management and Wine Entrepreneurship.  The institute regularly brings together wine industry leaders to discuss the opportunities and challenges in the current landscape and those on the horizon.

Looking back on the past 25 years, the WBI celebrates three major achievements: the awarding of 257 Wine MBAs, the launch of the Global Wine EMBA, and the opening of the Wine Spectator Learning Center.

 

#wine #winebusiness #wineeducation #winenews #wineeconomics #winestudy #winemaking

#winelovers #sommlife #wset #wineknowledge

New Zealand Winegrowers Join the Flight for a “White Wine Emoji”

There are currently only three symbols available on devices to denote wine currently are a glass of red, two clinking champagne flutes, and a bottle of sparkling wine.

The US failed in their bid for a white wine emoji — perhaps New Zealand will have better luck.

New Zealand Winegrowers is throwing its weight behind a petition requesting the Unicode Consortium, the body approving new emoji on phones, to add the ‘long missing’ white wine symbol.

“New Zealand white wine makes up 93 5 of its global exports, New Zealand Winegrowers general manager Charlotte Read states and further says “We hope that by requesting the white wine emoji it will shine a spotlight on the breadth of high-quality white wine that New Zealand produces, as well securing the emoji that has long been missing from the keyboards of digital devices since their creation in the late 1990s.”

A movement emerged to get a specific white wine emoji in 2019 with California-based winery Kendall-Jackson submitting a 19-page proposal for review by authorities.  [link to the proposal: https://www.kj.com/blog/white-wine-emoji-update]

This proposal failed to get approval; the Unicode Consortium that counts Google, Facebook, Microsoft and IBM executives among its board members said it would “continue to consider emoji for future addition.”

NZ Winegrowers marketing committee member and Te Whare Ra co-owner and winemaker Anna Flowerday said it made sense for New Zealand to take over efforts to add a white wine emoji.

“It was great timing with our ‘Pour Yourself a Glass of New Zealand’ theme focus next month.

“Three of our white wine we make have their wine day in May, so it was just a right time to push for it again.

NZ Winegrowers marketing committee member and Te Whare Ra co-owner and winemaker Anna Flowerday said New Zealand has a strong case, given that the country produces majority of white wines.

#whitewine #wine #winelovers #newzelandwine #nzwine #wineemoji #whitewineemoji #winenews #whitewinelovers #winemarketing #socialmediamarketing #digitalmarketing #instagram #facebookmarketing #instagrammarketing #influencermarketing #contentmarketing