Category: Wine Tech

SOBAR: The World’s 1st Food Designed to Reduce Alcohol Absorption

Recently I attended a virtual Mixology Masterclass hosted by a SOBAR founder, Food Scientist Dr. Joseph Fisher and Mixologist and Bar Above founder, Chris Tunstall.

What I learned was that SOBAR is a unique protein bar and is the world’s first food specifically designed to reduce alcohol absorption.

How it works is that you eat one SOBAR before consuming (at least) two drinks. This will reduce peak alcohol levels and total absorption by 50%! WOW, I was surprised and excited to hear this and see if it works.

While enjoying a delicious Margarita-based on 1800 Silver Tequila, I had a chance to learn about the science behind the unique alco-hold formula, which is the advanced food technology that helps alcohol absorption and much more!

I ate one bar before enjoying 2 Margaritas and found out that I was feeling like I had just one. I can’t say that if I drink 4 cocktails it would help, but with two drinks it worked for me.

SOBAR protein bar won a gold award at the Specialty Food Association’s (SFA) sofi™ competition. Out of 1500 products competing, SOBAR was the first in the Wellness Bar & Gel category as a part of the SFA 2021 sofi™ Awards. The sofi™ Awards competition is open annually to members of the SFA since 1972.

I have huge respect for Dr. Fischer and his phenomenal invention.
Thank you so Chris Tunstall for making it possible to enjoy a great classic cocktail while listening to the science behind SOBAR.

Tell us in the comments, have you ever heard about SOBAR?
By @serjinio_daragan

#mixoligy #mixologist #cocktail #cocktails #cocktailbar #cocktailsofinstagram #cocktailhour #cocktailtime #craftcocktails #margarita #drinks #drinkup #homebartender #mixdrinks #margaritatime #tequila #tequilalover #masterclass #event #onlineevent #innovation #sobar #digitalmarketing #getsobars #proteinbar #proteinbars #proteinpacked #cocktaillover #wellnessjourney #healthysnacks #foodandwine #sobercurious

“OIV must embrace the digital revolution to stay relevant” – Pau Roc, OIV Director General

 

Pau Roc, the Director General of OIV has alerted the global wine industry to quickly embrace the opportunities afforded by new technologies, in order to stay relevant in a fiercely competitive world.

Speaking at the recent inaugural symposium on the Digitalization of the Vine and Wine Sector, Pau Roca, Director General of the International Organisation of Vine and Wine, said “digital tools and data sciences are driving the most innovative changes seen in our lifetime, transforming societies and the world economy.”

Rau Roca continued: “It is important to be mindful that these new technologies will offer invaluable opportunities – they will transform viticultural analysis. In order to remain relevant to our stakeholders, we need to expand our influence, reach new horizons and enhance cooperation amongst the main actors.”

Roca further added that the OIV needed to accept “a paradigm shift” towards embracing digital innovations.

“The next generation of OIV experts will continue this work, building on the foundations we lay today,” said Roca.

The symposium brought together leading experts from the academia, governments, international organizations and the private sector from different countries: Dr Adriaan Oelofse the Research, Development & Innovation Manager at WINETECH who spoke about the concept of smart vineyards, the professor expert in Artificial intelligence Dr. Bernard Chen from the University of Arkansas, professor at the Comillas Pontifical University and Blockchain expert Dr.Javier Ibañez, Mr. Fabián Torres who is a Principal Consultant at SICPA and also an expert in Digital Transformation and Guidance, and Mr Olivier Oram, expert in Blockchain and founder of Chainvine, a business that helps to reduce the cost of trust in moving wine all over and around the world.

 

#wineindustry #winetrade #wine #instawine #winesymposium #oiv #digitalmarketing #digitalinnovation #vin #vine #vineyards #OIV #smartvineyards #winenews

The World’s First Wine Bank Launches Cryptocurrency

The Italian Wine Crypto Bank (IWCB), the only global wine bank based on blockchain and cryptocurrency launched today (September 21, 2021) what it calls “the first cryptocurrency in the world entirely guaranteed by wine.”

The coin used is called IWB and this evolutionary utility token is tradable through LATOKEN Exchange on the secondary market, particularly with Italian wines.

Currently, there are 27 Italian wineries that have partnered with IWCB for the IWB cryptocurrency, according to IWCB.

The wineries include: Allegrini, Arnaldo Caprai, Baracchi, Barattieri, Boroli, Casa E. Di Mirafiore, Castello Di Perno, Castello Di Querceto, Elena Fucci, Fattoria La Magia, Incontri Organic Wine, Macchie Santa Maria, Marchesi Mazzei, Mocali, Planeta, Podere Il Carnasciale, Poggio Al Tesoro, Salvatore Molettieri, San Polo Montalcino, Tasca D’Almerita, Tenuta Di Capezzana, Tenuta L’impostino, Tua Rita, Vini Franchetti Tenuta Di Trinoro, Passopisciaro, Sancaba, and San Filippo.

“The big news is that, compared to all the other tokens, IWB can be redeemed by its holder at any time, obtaining fine Italian wines from the IWCB portfolio for the same value paid for the tokens in the IEO”, explains Davide Casalin, Operations Manager of the IWCB.

This means the investment in IWB tokens is fully guaranteed by fine Italian wines, and it will also allow IWB tokens in the future to be used to directly buy wines from producers, according to IWCB bank.

“The Italian Wine Crypto Bank is a winning way to expose the fine wines of our Partner Wineries to the new market of crypto users, which are now over 221 million worldwide, and expected to double in the coming months”, adds Rosario Scarpato, Founder and Director of the IWCB.

#bitcoin #Blockchain #Cryptocurrency #Italianwine #IWB, #IWCB #Wine #ItalianWineCryptoBank #finewine #investmentwine #italy #italianwineries #instawine #winebusiness #winenews #winetrends

Wine Grounds Launches Machine Learning-Based Vintage Scores

Wine Grounds announced this week a revolutionary new vintage quality feature to their food and wine pairing app, Grape Base. Their data-driven approach to determining the quality of a vintage allows industry professionals and consumers to see scores for any wine-growing region in the world. By utilizing machine learning and a proprietary weather model, Grape Base can instantly predict the overall quality of a vintage based on the weather during the growing season, at harvest and throughout the winter.

Grape Base is taking a hyper-local approach to vintage quality and creating scores for the top varietals grown in every officially recognized region, district and or appellation across the globe. Vintage scores will be continually expanded on and made available after the end of harvest in the northern and southern hemispheres. Industry professionals can use the data to make purchasing decisions and project trends in consumer buying habits.

Wine Grounds Founder Chris Hall states, “By tracking and evaluating the weather of a specific region and comparing that to the ideal conditions for the grapes grown there, we can predict the quality of the vintage for those grapes. You can then use those scores to pick the best vintage in a wine shop, from your own rack or out to eat. Somms can ahead on building wine programs that showcase varietals at their very best. It is absolute revolution in wine tech.”

Highlights Include:

  • Weather model can be applied to any region in the world for any grape and it is continuously learning and improving
  • 75+ regions available with scores for the past ten years
  • Search allows users to find scores by region or grape varietal
  • Monthly subscriptions start at US $1.99 after a one-month free trial
  • Grape Base is available in the Apple Store and on Google Play

#wine #winewednesday #wednesday #winetrends #businessofwine #tech #winegrounds #machinelearning #vintagewines #vintagescores #foodandwineapp #somms #wineandfoodpairing #app #AI #winelovers #instawine #wineinstagram #winelife #winemarketing #socialmediamarketing

Moët Hennessy and Campari team up for joint venture ecomms business

Moët Hennessy has teamed up with Italian company Campari to launch a joint venture ecommerce business to sell premium wines and spirits across Europe.

The new business venture will see both companies invest in the pure-play digital retailer, which will be based on Campari’s existing ecommerce channel Tannico, which was launched by the Italian drinks producer. Tannico also owns a majority stake in the e-commerce platform Ventealapropriete.com, which sells premium wines and spirits in France. Together, the two platforms generated pro-forma aggregated sales of over €70 million in 2020.

Under the terms of the agreement, Campari is to transfer its stake in Tannico into the newly set up joint venture.  Under the terms of the agreement, Campari  is to sell half of the joint-venture’s equity capital to Moët Hennessy for 25.6 million euros ($30 million) in cash,  the company said.

The combined business will be headed up by Marco Magnocavallo, CEO of Tannico, who remains a key minority shareholder in the business, along with his management team.

Philippe Schaus, President & CEO, Moët Hennessy says “The partnership represented a significant step forward in the company’s global ecommerce development strategy.”

“While e-commerce was already a growing channel for wines and spirits, the global pandemic has triggered a significant acceleration,” he noted.

Bob Kunze-Concewitz, CEO of Campari Group says “It would allow Tannico to grow and further strengthen its footprint and expertise in the online retailing of spirits & wines.”

Magnocavallo agreed, saying that with the backing of the two companies, the new business would have the “firepower” to consolidate the fragmented European e-commerce sector and “offer a qualitative, sizeable and integrated route to market option catering to the needs of all its wines and spirits suppliers”.