Category: Wine Technology

The City of Vienna is the World’s Largest Urban Vineyard

Vienna, the capital of Austria is the world’s largest wine-producing city.

Here are some facts. Vienna has 700 hectares of vineyards, with over 276 producers.  The vintners produce within the city limits, in the areas around Kahlenberg, Nussberg, Bisamberg, and Mauer, where the Danube and proximity of the Vienna Woods provides optimal climatic conditions.

Wine Heritage

Wine production is a long-established tradition in Vienna which dates back to the 12th century. Austria’s signature grape is the Grüner Veltliner, a white wine variety that ripens in mid to late October, and accounts for over a quarter of the wine produced in Vienna.

Wine Culture

Some of the best places to taste and explore Viennese wines is in ‘heurigers’ or taverns. Heuriger mean, in EN, a cosy tavern where local winemakers showcase and serve their wines.  This is still a big part of Viennese city life. Vienna has over 100 heurigers scattered around the city centre. Since 2019, Viennese heuriger culture has been considered an intangible cultural heritage by UNESCO.

Presently Vienna’s bars and restaurants are a big part of this lively wine scene as Vienna’s creative new generation winemakers bring a contemporary twist to its ‘heuriger’ heritage. New bars rub shoulders with the ancient craft and pair the wine with locally produced food.

Vienna’s wine renaissance and the revival of this farm-to-table lifestyle make it “ A must visit destination!”

Vienna’s Wine Hiking Day 

Vienna Wine Hiking Day is held each year in the fall when locals and visitors explore the urban vineyards by four different wine trails or hiking routes. At many points along the way, the Viennese vintners offer tastings from cellar and kitchen.

Tickets can be booked online for 2022

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Italian Grape Prices Are Now Listed Online

The Unione Italiano Vini (UIV), in collaboration with the Association of Wine Commissaries (MEd.&A.), has set up an online service showing trends in grape pricing. Just in time for the harvest season, the Osservatorio provides daily average quotations for 15 key grape varieties (in English and Italian).

This information is available via a free trial, but the paid subscription offers a much broader range of data including weekly prices for 450 varieties of wine and must, stretching back over a decade, as well as information on global trends.

Website:

https://www.osservatoriodelvino.it/uve/medea

 

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Wine Grounds Launches Machine Learning-Based Vintage Scores

Wine Grounds announced this week a revolutionary new vintage quality feature to their food and wine pairing app, Grape Base. Their data-driven approach to determining the quality of a vintage allows industry professionals and consumers to see scores for any wine-growing region in the world. By utilizing machine learning and a proprietary weather model, Grape Base can instantly predict the overall quality of a vintage based on the weather during the growing season, at harvest and throughout the winter.

Grape Base is taking a hyper-local approach to vintage quality and creating scores for the top varietals grown in every officially recognized region, district and or appellation across the globe. Vintage scores will be continually expanded on and made available after the end of harvest in the northern and southern hemispheres. Industry professionals can use the data to make purchasing decisions and project trends in consumer buying habits.

Wine Grounds Founder Chris Hall states, “By tracking and evaluating the weather of a specific region and comparing that to the ideal conditions for the grapes grown there, we can predict the quality of the vintage for those grapes. You can then use those scores to pick the best vintage in a wine shop, from your own rack or out to eat. Somms can ahead on building wine programs that showcase varietals at their very best. It is absolute revolution in wine tech.”

Highlights Include:

  • Weather model can be applied to any region in the world for any grape and it is continuously learning and improving
  • 75+ regions available with scores for the past ten years
  • Search allows users to find scores by region or grape varietal
  • Monthly subscriptions start at US $1.99 after a one-month free trial
  • Grape Base is available in the Apple Store and on Google Play

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Moët Hennessy and Campari team up for joint venture ecomms business

Moët Hennessy has teamed up with Italian company Campari to launch a joint venture ecommerce business to sell premium wines and spirits across Europe.

The new business venture will see both companies invest in the pure-play digital retailer, which will be based on Campari’s existing ecommerce channel Tannico, which was launched by the Italian drinks producer. Tannico also owns a majority stake in the e-commerce platform Ventealapropriete.com, which sells premium wines and spirits in France. Together, the two platforms generated pro-forma aggregated sales of over €70 million in 2020.

Under the terms of the agreement, Campari is to transfer its stake in Tannico into the newly set up joint venture.  Under the terms of the agreement, Campari  is to sell half of the joint-venture’s equity capital to Moët Hennessy for 25.6 million euros ($30 million) in cash,  the company said.

The combined business will be headed up by Marco Magnocavallo, CEO of Tannico, who remains a key minority shareholder in the business, along with his management team.

Philippe Schaus, President & CEO, Moët Hennessy says “The partnership represented a significant step forward in the company’s global ecommerce development strategy.”

“While e-commerce was already a growing channel for wines and spirits, the global pandemic has triggered a significant acceleration,” he noted.

Bob Kunze-Concewitz, CEO of Campari Group says “It would allow Tannico to grow and further strengthen its footprint and expertise in the online retailing of spirits & wines.”

Magnocavallo agreed, saying that with the backing of the two companies, the new business would have the “firepower” to consolidate the fragmented European e-commerce sector and “offer a qualitative, sizeable and integrated route to market option catering to the needs of all its wines and spirits suppliers”.

 

Global alcohol consumption will bounce back to pre-Covid levels by 2023

Global alcohol consumption will return to pre-Covid levels by 2023, according to recent IWSR data, with the market already showing signs of recovery.

Projected to grow by 2.9% in volume by the end of 2021, the research forecasts that total alcohol consumption will reach pre-Covid levels within two years and will continue to increase steadily until 2025.

Total alcohol volume decreased by 6.2% globally during 2020, affected by lockdowns and other restrictions.   Total wine and beer volumes are both forecast to be down about -9% in 2020 and are unlikely to regain volumes for several years.   However, within the wine sector, sparkling wine volume consumption is anticipated to recover to 2019 levels by 2023, along with the rest of the alcohol market. Premium-and-above Prosecco is expected to be least impacted by Covid, and premium-and-above still wine forecast to recover lost volumes by 2022.

This growth will be boosted by several factors including the growth of ecommerce which is up 45% from 2019; to reach US $29 bn in 2020, and RTD’s, the industry quickly adapting in key markets and the increasing sophistication of the at home occasion in many markets.

“In many global markets Covid-19 accelerated the impact and growth of key industry drivers, such as the development of ecommerce, premiumization, the rise of the home premise, moderation and the need for convenience in product formats,” said the IWSR’s CEO Mark Meek.

“These are the trends that will also underpin the industry’s resilience as it pivots to meet consumers where they are in the years to come. Additionally, across many markets, some segments of the population now have significantly more disposable income than they did in 2019, some of which will be spent on beverage alcohol products.”

Another trend set to give alcohol a leg up is product premiumization, according to the IWSR, with premium-and-above wine and spirits forecast to increase by 25.6% in total volume between 2020-2025 compared to 0.8% volume growth over the same period for brands in lower price tiers.