Category: Wine Tourism

Insights from the 8th UNWTO Global Wine Tourism Conference – Wine Travel Awards

Nestled in the scenic landscapes of Armenia, the 8th UNWTO Global Conference on Wine Tourism recently convened, gathering luminaries from the Wine Travel Awards (WTA) community, including Prof. Gergely Szolnoki, Liz Palmer, Paul Wagner, and Alder Yarrow, among others. This year’s theme, “Heritage in Every Bottle,” brilliantly highlighted how ancient winemaking traditions are being revitalized through cutting-edge wine tourism innovations.

Participants delved into pressing issues like sustainable wine tourism and the role of digital technology in crafting compelling wine stories. The conference showcased Armenia’s distinguished wineries – Zorah Wines, Old Bridge Winery, Trinity Canyon Vineyards, Momik Wines, Karas Wines, and “Armenia Wine” Winery and Vineyards – as prime examples of how culture and innovation can merge to forge a dynamic future for the wine industry.

For a comprehensive overview filled with insights from keynote speakers on the transformative discussions that are redefining wine tourism, click to read the full article: https://lnkd.in/dvgpPvDC

Source: Wine Travel Awards

Own a Piece of Bourgogne History – BIVB to Auction Iconic Appellation Signs

For any wine lover, having a tangible connection to the vineyards is a dream, and this dream can now become a reality with special thanks to the Bourgogne Wine Board (BIVB). After refreshing all their vineyard signs in 2023 they are offering wine enthusiasts and professionals the rare opportunity to acquire a piece of Bourgogne’s history. On Tuesday, November 12, 600 iconic vineyard signs will go under the hammer in an exclusive auction, allowing fans of the region’s illustrious appellations to bring a slice of Bourgogne home.

Taking place live from the Cité des Climats et vins de Bourgogne in Beaune, this unique auction will be divided into 300 lots, many of which once graced the prestigious Grand Cru, Village, and Régionale appellations. Hosted by renowned auctioneers Jérôme Duvillard and Alexandra Chaillou-Weidmann (Quai des enchères), the sale will be accessible via drouot.com and interencheres.com, where bidders can follow along via livestream.

Bring Home an Appellation Souvenir
These signs have been a part of the landscape of Bourgogne for over two decades, proudly marking the regions from Côte de Beaune to Mâconnais. Imagine a sign from your favorite Grand Cru appellation adorning your home or wine cellar or adding a touch of vineyard charm to your garden. Each lot is a celebration of the unique terroirs that have made Bourgogne famous worldwide.

Highlights include:

29 Grand Cru appellation signs (1.30m x 0.6m)
280 Régionale or Village appellation signs (1.90m x 0.4m)
280 signs bearing the iconic “B” of Bourgogne wines (0.45m diameter)

The online catalogue gives bidders ample time to plan their purchases.

A Sale with a Cultural Cause
This auction isn’t just about acquiring a vineyard keepsake – it’s also a chance to contribute to the cultural richness of Bourgogne. All proceeds from the sale will support the Cité des Climats et vins de Bourgogne in continuing its diverse cultural activities, including conferences and exhibitions celebrating the art, history, and heritage of the region. After a successful first year, the Cité is growing in popularity, and this auction will help further its mission.

So, where will you display your piece of Bourgogne?

Source: The Bourgogne Wine Board (BIVB)

Discover Noyan Tun Wine and Spirits Shop in Yerevan, Armenia

We stumbled upon this gem yesterday, just a short walk from our hotel, and were immediately impressed by its well-stocked, beautifully curated selection of wines and spirits. The shop offers an excellent variety of both Armenian and international wines.

Noyan Tun highlights Armenia’s diverse wine regions, featuring everything from the bold reds of Vayots Dzor to the unique varieties of the Ararat Valley.

For fellow Riedel collectors, Noyan Tun carries the exclusive Riedel Areni glass, specifically designed to enhance the aromas and flavors of Armenia’s signature Areni grape.

After my tastings this past week, I highly recommend using this glass when enjoying a 100% Areni varietal—it truly elevates the experience!

Conveniently located at Amiryan St., 12, in Yerevan’s vibrant Kentron district, Noyan Tun is a must-visit for wine lovers exploring the wonderful city.

Website: https://noyantunonline.am/en/

UN Global Conference on Wine Tourism Concludes

The importance of preserving heritage while embracing innovation was highlighted as UN Tourism welcomed experts worldwide to its Global Conference on Wine Tourism this week.

The 8th edition of the Conference marked a milestone for Armenia and global wine tourism. With over 300 participants from more than 25 countries, the conference emphasized key areas essential for advancing wine tourism’s contribution to development and territorial cohesion, highlighting its potential to serve as a catalyst for cultural preservation, job creation and economic growth.

Welcoming delegates, UN Tourism Secretary-General Zurab Pololikashvili said: “The Global Wine Tourism Conference is the leading event to share stories, customs, and rituals rooted in the history of winemaking. These stories are not just about wine—they are about the people, the land, and the cultures that have nurtured these traditions for generations. We must include these traditions in the wine tourism experience.”

The Global Wine Tourism Conference is the leading event to share stories, customs, and rituals rooted in the history of winemaking.

Liz Palmer states during her presentation [Strategies for Crafting and Preserving a Strong Digital Brand for the Wine Tourism Industry] “Implementing these integrated 10 Key Strategies will strengthen your digital brand, making it future-proof and well-positioned to address the evolving needs of international wine travellers in 2025 and beyond.”

Minister of Economy of the Republic of Armenia, Gevorg Papoyan, made clear the importance of wine tourism to the host country. In Armenia, the growing sector supports jobs and businesses, most notably in rural areas, while also protecting the heritage that dates back more than 6,000 years.

Discussions highlighted a growing demand for experience-driven tourism, where visitors seek not only wine tastings but to connect with the people and places behind them. Participants analyzed how to combine innovation and cultural heritage in sessions focused on storytelling, digitalization, the creation of wine routes, e-commerce and understanding changing consumers’ preferences and Generation Z.

The conference also emphasized the importance of education and training in wine tourism, focusing on the need to empower professionals with practical skills as well as on the collaboration among industry stakeholders as essential for creating a shared vision and maximizing the benefits of wine tourism destinations. Addressing climate change and adopting sustainable practices were key themes, with participants discussing the need for clear guidelines and skills to ensure the long-term viability of wine tourism destinations.

The conference showcased Armenia’s important development in wine tourism in Armenia. Armenian winemakers showcased their unique wine tourism experiences, rooted in centuries-old traditions such as the 6000-year-old Areni-1 cave, and Armenia’s newest and most modern wineries.

Exploring Switzerland’s Most Unique Vineyard Stays

As the harvest season approaches, Switzerland’s Grape Escapes program uncorks a selection of over sixty exceptional and unique accommodations. These range from boutique châteaux to rustic vigneron cottages, and from avant-garde “birdboxes” to transparent “bubble” retreats – all offering an all-inclusive oenophile’s paradise. The common thread? Each stay is deeply rooted in viticulture and terroir.

This initiative, a collaborative effort between Swiss Wine Promotion and Switzerland Tourism, invites connoisseurs to immerse themselves in Swiss wine culture through curated experiences set against a backdrop of stunning viticultural landscapes. Each accommodation is strategically positioned either amidst the vines or offering panoramic views of the vineyards.

From historic vineyard domaines like La Capite in the Lavaux AOC of Vaud, to innovative lodgings such as the oak barrel suite at Chalet Diognysos or the transparent Bubble Hotel in the emerging Thurgau wine region, to a modernist Birdbox nestled in the steep slopes of Ticino, each destination promises not just repose, but a deep dive into the world of Swiss wines.

Here are six one-of-a-kind places to sleep among Swiss vineyards:

La Capite – Cully, Vaud: The small vineyard cottage La Capite in Cully used to serve winegrowers as a place to relax after hard work. Nowadays, during the late summer months, this charming cottage amidst the Lavaux vineyards in the Vaud region can be rented for overnight stays. There is no running water, electricity or heating – as these amenities are available in the nearby family home, which is just a few steps away. Inside La Capite, guests will find antique furniture, creaky wooden floors, and unbeatable views of Lake Geneva.

Chalet Diognysos – Crans-Montana – Valais: Spending the night in a wooden barrel might not be for everyone, but those who can handle being surrounded by thick oak planks should try an overnight stay in “Le Coup de Foudre” barrel at Chalet Diognysos – a wine barrel – at Chalet Diognysos. In winter, the barrel serves as a fondue and raclette room, while in summer it is transformed into a cozy room with a double bed and romantic lighting. It is located in the vineyards of Diogne, below Crans Montana, and offers a magnificent view of the Valais Alps, which is best enjoyed over a homemade breakfast on the panoramic terrace.

Birdbox Curzútt – Monte Carasso, Ticino: The Birdbox Curzútt is not a small birdhouse but a stylish, fully equipped accommodation that invites visitors to snooze in seclusion. The Birdbox is located above Bellinzona and is best reached by cable car. It has large windows with views of St. Barnard’s Church, the surrounding vineyards, and nature. A furnished terrace invites guests to enjoy a romantic aperitif, and a delicious dinner can be savored at the Ristorante Ostello Curzútt, just a few steps away.

Bubble Hotel – Kartause Ittingen, Thurgau: Visitors who book a night at the “Bubble Hotel” in Thurgau should hope for clear skies, as it allows for stargazing directly from the bed. Even during the day, this exclusive accommodation is a real eye-catcher. The transparent bubble tent is nestled in nature and offers views of the vineyards and the Thur River. The stay includes breakfast and an e-bike per person, inviting exploration of the picturesque wine regions and hikes through the beautiful surroundings.

Boutique Boatel Attila – Jura & Three-Lakes Region: A trip on Switzerland’s only floating hotel is the perfect way to discover the vineyards around the Three-Lakes Region. Guests can relax in one of the nine double cabins or in the Captain’s Lounge of the boutique boatel (boat-hotel) Attila as they travel along the longest navigable waterway in Switzerland, passing through Lake Biel, Lake Murten, and Lake Neuchâtel. Along the way, the former cargo ship stops for wine tastings with local wine merchant, excursions into the wine region, and dinners at select restaurants… and if you are in the mood for a refreshing swim, it’s just a step away from your bed.

Domaine Château du Crest – Jussy, Geneva: The Domaine Château du Crest, owned by the Micheli family since 1637, is located on the edge of the Geneva countryside in Jussy, surrounded by vineyards and just 15 minutes from the city centre of Geneva. The estate offers six rooms in a rural-chic style, just a few steps from the legendary Château Du Crest. Visitors are invited to explore the vineyard, participate in seasonal grape harvesting, and take walks around Lake Geneva.

For further details: https://www.swisswine.ch/en/news/grape-escapes-spectacular-sleep

Source: www.swisswine.ch/