Sicilia En Primeur 2025 celebrates wine culture as a “Guardian of Civilization” standing strong in the face of global challenges

The 2025 edition of Sicilia En Primeur was held from May 6th to 10th in the historic city of Modica, located in southeastern Sicily, providing a culturally rich and architecturally significant setting. One hundred international wine journalists and 57 wineries came together to experience over 300 labels for tasting, four specialized talks, and eleven wine tours. For 21 years, Sicilia En Primeur has been celebrating the evolution of a diverse wine region on the Mediterranean’s largest island. Its history, culture, traditions, and gastronomy are as rich as they are diverse.

Assovini Sicilia was founded 26 years ago by Diego Planeta, Lucio Tasca d’Almerita, and Giacomo Rallo, who launched an association to lead the way to a Sicilian wine renaissance and has since grown in membership and international success due to their visionary and collaborative approach. This year’s event theme was “The Culture of Wine in Sicily: A Thousand-Year Story that Looks to the Future” and focused on wine’s cultural value, responsible consumption, wine tourism, and sustainability.

Mariangela Cambria, President of Assovini Sicilia, emphasized how the association promotes wine as a product of civilization, knowledge, beauty, and tradition, positioning Sicily as defender of wine culture against restrictive global dynamics. The association’s success is based on innovation and adaptability, integrating new generations into company management roles while focusing on sustainability and cultural preservation.

In addition to the conference, Sicilia En Primeur organized eleven wine press tours exploring Sicily’s diverse terroirs from Etna’s volcanic slopes to Pantelleria’s sun-drenched vineyards, from Marsala’s historic cellars to emerging zones across the island. The tours revealed the extraordinary versatility of Sicily’s wine landscape and innovative approaches across different microclimates and altitudes.

Central to Sicily’s identity remains Nero d’Avola, representing over 60% of Sicilia DOC production with remarkable +441% growth since 2017. Four distinct biotypes correlate to different macro-zones: Central-Southern Sicily produces deep-colored wines with high alcohol and soft tannins; Western Sicily yields lighter, consistent wines; Eastern Sicily delivers higher polyphenol wines with characteristic herbaceous notes reminiscent of Cabernet Franc, often described as caper nuances. Catarratto emerged as exceptional for Classic Method sparklings at high altitude, while beloved Frappato showcased remarkable versatility in rosés, bubbles, and blends with Nero d’Avola.

Sicily represents international significance with over 8,000 vine-growers, 530 bottlers, 24,600 hectares, 86 million bottles annually, and Europe’s largest organic vineyard area with 26,000 hectares. DOC Sicily, established in 2011, serves as a powerful ambassador for the island’s diverse heritage.

This year’s collaboration with La Sicilia di Ulisse distinguished the event, featuring Michelin-starred chefs in the gala dinner celebrating Sicily’s 2025 European Gastronomic Region designation. This collective unites Sicilian distinction across hospitality, culinary arts, and winemaking industries. Strengthened collaborations with Enoteca Regionale Sud-Est and ATS Strade del Vino Cerasuolo di Vittoria delivered concentrated regional expertise on southeastern territories.

The comprehensive technical tasting showcased 300 wines from 57 producers, demonstrating Sicily’s evolution from bulk production to premium, terroir-driven wines competing internationally. Four specialized talks addressed contemporary challenges, including communication strategies, neuromarketing, and new State labelling initiatives.

Sicily stands as a territory achieving worldwide acclaim through substantial environmental stewardship commitments. The 2025 Sicilia En Primeur positioned itself as a cultural declaration safeguarding wine’s civilizational importance while championing innovation, ecological responsibility, and mindful consumption, demonstrating that Sicily’s viticultural community spearheads international discourse regarding wine culture’s evolution.

Sicily’s Wine Renaissance: Tourism Meets Timeless Tradition

In addition to the broad array of high-quality wines, Sicily offers stunning scenery and a unique historical and architectural heritage. Some of the best-preserved sites of antiquity are found across the island and are layered with all the cultures that came after. In less than an hour, one can visit Sicily’s largest Greek theatre in Taormina and do a wine tasting on the slopes of Mt Etna. Optionally, visit Moorish-influenced mosaics at a Norman cathedral in Palermo, then spend the afternoon exploring the best Marsala wineries. Few places offer such rich experiences with wineries that are so well-equipped to receive visitors. Among the members of Assovini Sicilia, almost all of them have a dedicated tasting room for visitors, and more than half offer experiences such as cooking classes and spa treatments, and winery tours that interact with the landscape and culture. The most popular experiences offered are sunset tastings, dinners in the vineyard, and a chance to join the grape harvest. One third of these wineries also have accommodation where wine enthusiasts can stay on the property, fully immersed in the terroir and culture of the winery.

During the Sicily En Primeur, some fantastic territories were explored on the press trips. Sveva Consonni, my collaborator, visited some great wineries and provided the following report.

Tenuta Rapitalà

Rapitalà (Arabic for “God’s Garden”) embodies a unique cultural fusion that began in 1968 when Laurent de la Gatinais’s French father and Sicilian mother settled on the island. Their vision: “drinking Sicily from a French point of view” – marrying French winemaking expertise with indigenous Sicilian varieties.

The 225-hectare estate spans diverse microclimates, with indigenous plantings dating to 1963 and international varieties introduced systematically from 1968-1985. Today, the family produces 2 million bottles annually across their Dominio Rapitalà and Horeca lines.

After achieving organic certification in 2021 (following a careful transition that began in 2011), Rapitalà continues collaborating with the University of Palermo on innovative viticultural practices. Their harvest extends from early August through late October, accommodating the estate’s varied terroir and commitment to optimal ripeness.

Serra Ferdinandea

A collaboration between Planeta and French financier Oddo, Serra Ferdinandea represents Sicily’s most ambitious biodynamic experiment. Located in Menfi at 500m elevation, this 110-hectare estate occupies pristine territory untouched by agriculture for 300 years.

The philosophy is radical: “The place, not the producer’s ego, is central.” Only 15 hectares are planted to vines, with 16 hectares preserved as Mediterranean forest where semi-wild livestock graze, producing compost naturally. The remaining land grows ancient grains, indigenous chickpeas, and native figs. This holistic approach yields an extraordinary 10% crop vigour compared to 3.5% on conventionally farmed land.

Biodynamic preparations (500, silica, iron, nettle) guide vineyard management, while grape placement follows terroir logic: Syrah on high slopes, Nero d’Avola on exposed rocky sites, Grillo and Sauvignon Blanc mid-slope for freshness. The wines bear no names—simply rosé, white, and red with vintage—letting the place speak for itself. Production: 30,000-40,000 bottles annually.

Feudo Arancio

Named for the medieval orange groves that once covered this land, Feudo Arancio represents large-scale sustainability done right. Now part of the Mezzacorona Group, this 200-hectare estate produces 7 million bottles annually while maintaining organic certification since 2007.

Water management showcases their environmental commitment: natural springs, two estate-fed lakes, plus Lake Arancio provide irrigation only when necessary. The 60-person team hand-manages all vineyard operations except harvest, working across diverse elevations from 120m to 300m where sandy and clay soils create distinct terroir expressions.

Their altitude-driven approach produces two distinct Nero d’Avola styles: a fresh, approachable version from higher vineyards and a complex, concentrated expression from lower, clay-rich sites. Night harvesting for whites (3-9 AM) preserves aromatics, while innovative techniques include post-harvest grape drying on vineyard wires. Even their Pinot Noir, grown near shady forest cover, develops more structure than typical northern Italian versions. The estate also produces premium olive oil from 15 hectares of indigenous varieties.

Mandrarossa

Part of the impressive Settesoli cooperative network (6,000 hectares, 20 million bottles), Mandrarossa emerged in 1999 as the premium expression of this collaborative model, producing 1 million bottles annually from the “Terre dei Sicani” district.
Their scientific approach centers on micro-vinification and the principle of “right grapes on ideal soils,” utilizing five experimental plots across different soil types. This research-driven philosophy, supported by partnerships with the University of Milan, helped establish them as early adopters of international varieties alongside traditional Sicilian ones.

The 11-kilometre territory strip remains completely uncontaminated, supporting both VIVA certification for economic/social sustainability and low environmental impact credentials. Vineyard management combines modern techniques (90% spur-pruned cordon) with traditional methods (10% bush vines), while irrigation covers only half the plantings. Night harvesting for whites runs from midnight to 5 AM, ensuring optimal fruit quality across their diverse portfolio spanning both Menfi and Etna appellations.

Feudi del Piscotto Wine Relais

Established in 2002, Feudi del Pisciotto is strategically located in southeastern Sicily, between the Roman Villa of Piazza Armerina and Caltagirone, a town famous for its ceramics, and just 5 kilometres from the Mediterranean Sea. It’s 44 hectares of vineyards, situated around 250 meters above sea level, that benefit from a unique terroir and climate. The altitude, combined with the nearby coastline, creates moderating influences ideal for producing premium wines.

The estate meticulously cultivates its vineyards, treating them with the care of a botanical garden. This dedication by their viticulturists contributes significantly to the high quality of their wines. Annually, Feudi del Pisciotto produces up to 400,000 bottles.

Their plantings include indigenous Sicilian red grapes such as Nero d’Avola and Frappato, along with international varieties like Merlot, Cabernet, and Pinot Nero. They also feature less common Sicilian grapes like Semillon and Gewürztraminer, used to produce an exceptional Passito dessert wine. These international varieties grown in Sicily exemplify the belief of renowned oenologist Giacomo Tachis that Sicily has the potential to cultivate almost any grape variety successfully, provided expert knowledge and careful viticultural practices are applied.

Gulfi Cantina

Gulfi embodies the true essence of Sicily, crafting distinct wines deeply rooted in their specific origins. Inspired by the mythical love of Eros and Psyche, Gulfi passionately translates Sicily’s beauty into wines of pure pleasure.

Vito Catania carries on his family’s three-generation winemaking heritage with a profound love for wine and his homeland. Since 1996, in Chiaramonte Gulfi within Ragusa’s Monti Iblei, he has expertly blended innovation with ancestral knowledge, focusing on meticulous massal selection and vine cultivation.

Gulfi’s vineyards extend from the Cerasuolo di Vittoria DOCG in Monti Iblei to the Eloro DOC in Pachino, yielding four remarkable Nero d’Avola wines, each defined by its unique terroir. Their portfolio culminates on Etna’s northern slopes in Randazzo, where ancient Nerello Mascalese and Nerello Cappuccio vines flourish at high altitudes.

Gulfi’s philosophy respects nature through traditional, unirrigated bush-vine cultivation, honouring ancestral methods and natural cycles. Their commitment to organic farming stems from a deep respect for both the land and the consumer, celebrating the manual harvest as a time-honoured ritual.

Filippo Magnani

Exploring the Heritage and Hospitality of Joseph Phelps Vineyards

Located in the heart of Napa Valley, Joseph Phelps Vineyards stands as a benchmark of American winemaking excellence and visionary legacy. The wine estate was founded in 1973 by Joseph Phelps, a Colorado construction magnate turned vintner. Joseph Phelps Vineyards helped shape the identity of Napa Valley wines on the global stage, most notably through “Insignia” the first proprietary Bordeaux-style blend in California.

The estate manages and cultivates 425 acres of vineyards across nine proprietary sites located in premier Napa Valley appellations, including St. Helena, Stags Leap District, Oakville, Rutherford, Oak Knoll District, Carneros, and South Napa. In its ongoing pursuit of optimal terroir for Pinot Noir and Chardonnay, the estate acquired and planted an additional 100 acres in 1999 on the western slopes of the Sonoma Coast.  The estate is also a certified Napa Green Winery and a member of the Napa Valley Land Trust.

Joseph Phelps crafts wines from a diverse portfolio of grape varieties, including Cabernet Sauvignon, Pinot Noir, Chardonnay, Merlot, Sauvignon Blanc, Syrah, and Viognier, each selected to express the distinct characteristics of their respective terroirs.

Wine tourism is an integral aspect of the Joseph Phelps experience. Upon arrival, I was warmly welcomed at their architecturally harmonious estate with a glass of the 2022 Chardonnay, Pastorale Vineyard, Sonoma. The estate offers a range of curated tastings that highlight both single-vineyard selections and flagship wines. I had the opportunity to participate in the “Vineyard Terrace Experience,” a member-only tasting, along with some long-time members. The terrace offered panoramic views of the Napa Valley, featuring vineyards, and provided a breathtaking backdrop that elevated the tasting experience with a sense of place.

Other wines tasted were the 2022 Pinot Noir Bootlegger’s Hill Vineyard, 2021 Vin du Mistral, Central Coast, 2022 Cabernet Sauvignon, Napa Valley and my favourite, the 2021 INSIGNIA, Napa Valley. I’m so thrilled to taste this one as this vintage is one of California’s most collectible Cabernet Sauvignons!

Joseph Phelps Insignia 2021

Tasting Notes:

This 2021 captivates the senses with vibrant aromas of black cherry, dark plum, and blackberry, subtly accented by wood and tobacco notes. On the palate, rich fruit and savoury undertones. Beautiful tannins, a great mid-palate, and outstanding length.  This wine will express beautifully for years to come.

98 Points
Liz Palmer

Today, Joseph Phelps Vineyards forms an integral part of the LVMH portfolio, reinforcing its stature as a globally recognized benchmark of viticultural excellence. The enduring legacy of Joseph Phelps is reflected not only in the wines themselves but also in the estate’s continued pursuit of innovation, precision in craftsmanship, and its steadfast commitment to sustainable land stewardship.

Il Borro by Ferragamo: Where Tuscan Heritage Meets Wine, Art, and Eco-Luxury

Set against the rolling hills of Tuscany’s Valdarno di Sopra, Il Borro is a compelling fusion of history, environmental stewardship, and refined hospitality.

This historic estate, transformed over the past three decades by Ferruccio Ferragamo and his family, has become a benchmark in organic viticulture and upscale enotourism. With a rich medieval past, a diverse wine portfolio, and a world-class resort, Il Borro epitomizes the evolution of wine estates into holistic destinations for both connoisseurs and travellers.

A Historic Estate Reimagined

The roots of Il Borro date back to the 12th century, when the property served as a strategic stronghold during regional conflicts. Over the centuries, it passed through several noble families before being acquired in the 1990s by Ferruccio Ferragamo, chairman of the renowned Ferragamo fashion house. His vision was twofold: to preserve the estate’s architectural and cultural integrity, and to introduce forward-thinking, sustainable agricultural practices.
Today, the restored medieval hamlet is a living monument, featuring cobblestone streets, frescoed chapels, and artisanal workshops. It is also the cornerstone of the estate’s philosophy, where the past is not only preserved but elevated through innovation.

Organic Farming and a Commitment to Sustainability

Covering roughly 1,100 hectares, Il Borro includes 85 hectares of certified-organic vineyards, olive groves, and protected woodland. Since 2015, the estate’s agricultural operations have adhered strictly to organic protocols, reflecting a deep commitment to environmental protection and biodiversity.

The Ferragamo family’s approach emphasizes ecological balance, from cover cropping and composting to solar energy integration and careful water management. The vineyards are managed to ensure soil health and long-term sustainability, while the winery uses low-intervention techniques to reflect the authentic character of the land.

The Wine Portfolio: Heritage Meets Expression

Il Borro’s wine production includes both indigenous and international grape varieties, including Sangiovese are cultivated alongside Merlot, Syrah, Cabernet Sauvignon, and Chardonnay, resulting in a portfolio that is elegant, expressive, and rooted in terroir. Their portfolio includes 12 labels, with 10 certified organic, showcasing the estate’s dedication to quality and sustainability.

Il Borro Flagship Wines Include:

Il Borro Toscana IGT
A refined red blend with Merlot, Syrah, and Cabernet Sauvignon; structured and age-worthy. This wine is also known for its depth and elegance.

Polissena
A pure Sangiovese offering vivid acidity, minerality, and typicity.

Pian di Nova
A blend of Syrah and Sangiovese, known for its vibrancy and spicy profile.

Lamelle
A crisp Chardonnay representing the estate’s fresh, mineral-driven whites.

Bolle di Borro
A méthode traditionnelle rosé sparkling wine, made from 100% Sangiovese.

In addition to its core vineyards, Il Borro expanded its winemaking portfolio with the acquisition of Tenuta Pinino in Montalcino, where it now produces esteemed Brunello and Rosso di Montalcino wines.

Wine Review
Il Borro Toscana IGT 2020

Bright ruby colour with some purple nuances. Dark and spicy nose of tobacco, dark plum, and some balsamic. On the palate full and complex with some chocolate, plum and herbs. Fine tannins that are well integrated powerful and long finish. Delightful !

95 Points
Liz Palmer

Il Borro Is A Destination for Wine, Wellness, and Culture

Il Borro is not only a working estate, but also a member of Relais & Châteaux. Its hospitality offerings include suites and private villas, artfully restored within the estate’s original medieval structures. Guests are immersed in Tuscan authenticity while enjoying contemporary comforts and bespoke experiences.

Some Highlights of the Il Borro Resort:

Wine Tastings and Tours
You can explore centuries-old cellars and taste the full range of Il Borro’s wines guided by expert sommeliers.

Osteria del Borro
A gastronomic journey through regional cuisine, led by Chef Andrea Campani, who focuses on estate-grown, seasonal ingredients.

Spa and Wellness Center
Offers holistic treatments, yoga, and nature walks amidst vineyards and cypress groves.

Art and Education
There are onsite galleries showcasing works inspired by wine culture, and workshops connect guests with Tuscan craftsmanship.

Il Borro Website: www.ilborro.it

Exploring Napa Valley: A Professional Journey Through Viticultural Excellence and Enological Innovation

I’ve just arrived in the heart of Napa Valley, one of the world’s most iconic wine regions. Over the next few weeks, I look forward to exploring renowned wine estates, connecting with visionary winemakers, and tasting some of California’s most celebrated vintages.

From legendary Cabernet Sauvignons to innovative blends, Napa offers a dynamic narrative of tradition, terroir, and talent….. stay tuned, as I uncover stories behind the bottles and share insights into the craftsmanship shaping this world-class wine destination!

Rioja Wine Tourism Surges to €197 Million in 2024

Spain’s most important wine region, DOCa Rioja, witnessed unprecedented growth in wine tourism, setting new records in both visitor numbers and economic impact. According to the annual Wine Tourism Monitor presented by the Regulatory Council of the Rioja Qualified Designation of Origin, prepared in collaboration with Dinamiza Asesores, presented May 27 2025, the sector generated nearly €200 million, marking a pivotal moment in Rioja’s evolution as a global wine tourism destination.

The Results

In 2024, a total of 912,438 people visited one of the 214 wineries open to wine tourism in the region. This figure represents a 3.54% increase compared to 2023, with positive growth recorded in all three subzones of the designation. Rioja Oriental saw the largest rise in visitors at 10.61%, followed by Rioja Alta with a 4.36% increase. Rioja Alavesa remained stable with a slight growth of 0.82%. The seasonal pattern of tourism persisted, with September and October as the busiest months. August also saw significant visitor numbers, while March experienced a notable surge of 35.78% over the previous year, driven by Easter celebrations. Despite some growth during off-peak months, the data highlights an ongoing need to reduce seasonality.

The report shows that 63.73% of visitors were from Spain, though international demand grew by more than three points to reach 36.27%. Among foreign markets, the United States accounted for 29% of international visitors, followed by the United Kingdom at 17.75% and France at 14.67%. Mexico registered the highest percentage growth among global markets in 2024.

Visitor behaviour data indicates that 80% made reservations for their visits, and 82.37% booked directly without intermediaries. The most common visitor profile was someone interested or enthusiastic about wine (79.27%), followed by passionate wine lovers (69.51%) and food tourists (40.24%).

From the supply side, Rioja wineries offered a broad and diverse range of experiences. Winery tours with tastings and wine sales remain nearly universal services among wineries. Wine and local product tastings, corporate events, and premium experiences are also widely available. Half of the wineries offer dining services upon request, while 14.58% have restaurants open to the public.

Regarding pricing, the average cost for a basic visit with tasting was €22.29, up 7.61% from 2023. Premium visits averaged €40.40, while visits including meals reached €70.21, reflecting a trend toward higher-value offerings.

Wine tourism experiences continue to expand: 61.46% of wineries offer special tastings, and 45.83% provide gastronomic activities such as pairing menus or cooking workshops. Seasonal experiences like grape harvests or grape stomping are available at more than a third of wineries. However, there was a decline in sports-related activities and games such as escape rooms.

Wine tourism events gained prominence in 2024, with more than 60 events hosted at wineries attracting over 30,000 attendees. These included themed tastings, concerts, special pairings, and festivals like Villabuena Wine Fest and Noches de San Lorenzo. Half of the surveyed wineries participated in wine-related events; 40.48% took part in music events; and 21.43% joined gastronomic activities.

Organizationally, 63.83% of wineries have a dedicated wine tourism department staffed by professionals with an average of over nine years of experience. English is spoken at 85.11% of wineries; French at 26.60%; Basque at 13.83%. Surveyed wineries reported a total of 344 direct jobs linked to wine tourism. An additional 65 external collaborators provide services such as guiding or sommelier work.

Profitability was rated positively by 78.48% of wineries; most consider wine tourism already profitable or expect improved results soon. Wineries sold an average of 9.5% of their wine through wine tourism channels; for some, this share exceeded 75%. Nearly all surveyed wineries (97.47%) plan improvements to their tourism projects. Other planned actions include enhancing guided tours, updating promotional materials, staff training, and creating new spaces like shops or tasting areas.

Investment in wine tourism surpassed €3.5 million in 2024—a rise of over 70% from the previous year and more than triple that invested in 2022.

Economically, wine tourism generated €65.74 million for Rioja’s wineries in 2024, a rise of just over six percent from the previous year, with €45.43 million coming from visits and shop sales; €20.3 million from other activities such as events or restaurant services; business events alone contributed more than €2.5 million.

The average spend per visitor in winery shops reached €40.05; basic winery visits averaged €22.29.

Across the entire destination [including spending on accommodation, dining, transport, shopping and other services], the economic impact of wine tourism reached €197.2 million in 2024: an increase of more than €11 million over last year.

The report also profiles visitors: according to a national survey, nearly three-quarters had visited Rioja within the past three years; main travel motivations were interest in wine culture followed by gastronomy and enjoyment of landscape or heritage sites; most traveled as couples or with friends using private cars for both arrival and local travel; average stay was just under three nights with hotels and rural guesthouses preferred; Haro, Logroño and Laguardia were top destinations within Rioja Alta and Rioja Alavesa subzones.

Average daily spending per visitor was estimated at €155, with winery visits as the most popular activity, followed by tastings, paired meals and vineyard walks.

The 2024 Wine Tourism Monitor affirms DOCa Rioja’s stature as a benchmark for sustainable, high-value wine tourism. With continued investment, professional development, and a strong push toward premium and international markets, Rioja is well-positioned to lead the next chapter of enotourism in Europe.