Category: Wine Trade

The Return of Pink Chardonnay: A Lost Heir Rejoins Champagne’s Noble Lineage

Pink Chardonnay, officially recognized in the Champagne appellation since July 31, 2025, marks a historic return of a nearly forgotten grape variety to its rightful place in the region’s viticultural legacy. A natural mutation of white Chardonnay, this rediscovered gem becomes the eighth authorized grape variety in Champagne, joining the traditional seven and reflecting both heritage preservation and forward-thinking adaptation to climate change.

A Return to Heritage

First identified in the early 1900s in both Champagne and Burgundy, Pink Chardonnay [also known as Chardonnay rose] had long lingered in obscurity. Sustained only by the dedication of a few visionary growers, it was largely confined to experimental collections or isolated vineyard rows. Its inclusion in the French National Catalogue in 2018 conferred official recognition, enabling its propagation and preservation as part of France’s viticultural biodiversity.

Official Recognition and Symbolic Significance

The decision to include Pink Chardonnay in the Champagne appellation’s official specifications symbolizes a renewed commitment to genetic diversity and historical authenticity. Pink Chardonnay is a spontaneous natural mutation, proof that innovation in viticulture can arise organically from nature itself. This recognition not only restores a piece of Champagne’s past but also reflects the region’s intelligence in adapting to new environmental realities.

Viticultural and Oenological Qualities

In both the vineyard and the cellar, Pink Chardonnay closely mirrors its white counterpart. Its agronomic behaviour and oenological performance demonstrate similar freshness, balance, and finesse, qualities that have long defined the elegance of Champagne wines. Yet, beyond its technical attributes, the grape’s deeper value lies in its narrative: a story of rediscovery, resilience, and the enduring dialogue between tradition and innovation.

Diversity Within Continuity

While Pinot Noir, Meunier, and white Chardonnay continue to dominate Champagne’s 34,000 hectares of vines, minority varieties, including Arbane, Petit Meslier, Pinot Blanc, Pinot Gris, and now Pink Chardonnay, account for only 0.5% of total plantings. Their preservation reinforces Champagne’s identity as a living, evolving ecosystem, one that values both its cultural roots and its scientific capacity for renewal.

Learn more at www.champagne.fr

Liz Palmer – Wine Journalist receives the 2025 ITER VITIS + The Council of Europe Award for Communication

“I am thrilled and deeply honoured to receive the 2025 ITER VITIS Award for Communication, recognizing my global advocacy in promoting wine culture, education, and responsible tourism.”

The award was presented a few days ago at the ITER VITIS Conference in Thessaloniki, Greece.  This inspiring event brought together international experts and institutions to explore how wine tourism can drive a greener, more inclusive, and innovative future across Europe.

My heartfelt “Thank You” to ITER VITIS – Cultural Routes of the Vine and Wine, the Council of Europe’s Cultural Routes Programme, and to all those working to preserve and celebrate the cultural, historical, and sustainable heritage of wine.

This recognition reinforces my lifelong commitment to advancing the dialogue between wine, culture, and sustainability – connecting people and places through the shared language of the vine.

Stay tuned for a full press release!

Liz Palmer
Thessaloniki, Greece

OIV reveals growing role of re-export hubs in global wine trade

A new report from the International Organisation of Vine and Wine (OIV) shows how re-exportation has become a structural force in the global wine market, shaping trade flows and value creation across continents.

Re-exportation reshaping global wine trade

The OIV’s latest Statistical Thematic Focus 2025, titled “The Global Trade in Wine: Role and Relevance of Re-exportation Hubs”, offers the first comprehensive estimate of global wine re-exports. It finds that re-exportation now represents a key driver in how wines reach new markets and consumers.

What is wine re-exportation?

Traditional wine-producing and exporting countries are typically located around the 40th parallel in both hemispheres. However, some nations export substantial quantities of wine despite producing little to none. This suggests that their wine exports originate from previously imported wine – a practice known as re-exporting.

According to the OECD glossary of statistical terms, “re-exports consist of foreign goods exported in the same state as previously imported, from the free circulation area, premises for inward processing or industrial free zones, directly to the rest of the world and from premises for customs warehousing or commercial free zones, to the rest of the world.”

Between 2018 and 2023, re-exports accounted for around 13% of total wine exports – equivalent to 14 million hectolitres valued at €4.6 billion. The report highlights how this activity supports market access and value creation beyond production, through logistics, bottling, storage and redistribution.

According to the OIV, the global wine trade now represents 47% of world consumption. Traditional European trading centres such as the United Kingdom continue to serve as major redistribution platforms, while new high-value gateways like Singapore have emerged in Asia. The report also points to Canada and Angola as rising regional connectors that are helping to diversify global trade routes.

“Re-exportation reveals the real geography of wine flows,” the OIV notes, “distinguishing between where wines are produced, traded and consumed.”

Global exports show steady long-term growth

Wine exports have grown steadily over the past two decades, with the share of exported wine in total global consumption rising from 5% in 1960 to nearly half by 2024. Since 2000, exports have increased by 4% per year in value, though volume growth has slowed to 2%.

In 2024, non-sparkling bottled wines made up two-thirds of total export value (€24 billion) and just over half of global export volume. Sparkling wines, which account for only 11% of volume, contributed almost a quarter of total value, reflecting their higher average prices. Bulk wines comprised nearly one-third of export volume but only 7% of total value.

Sparkling wines have shown the fastest growth since 2017, with value up 4.8% per year and volume up 3%. Non-sparkling bottled wines have shifted towards premiumisation, with value increasing 3.8% per year between 2009 and 2024 despite flat volumes.

The top three exporters – Italy, Spain and France – together represent 55% of global export volume. The ten largest exporting countries account for 85% of exports, underlining the sector’s high concentration.

A more complex, interconnected market

The OIV concludes that re-exportation has become a “structural element” of the global wine economy, shaping not only how wine moves but how it creates value. As trade routes evolve and new hubs emerge, understanding these flows will be critical for anticipating demand, improving transparency and strengthening market resilience.

The full report, “The Global Trade in Wine: Role and Relevance of Re-exportation Hubs”, is available on the OIV website: www.oiv.int.

Sources: OIV and The Drinks Business

Global Wine Tourism Report 2025: A Comprehensive Analysis of Emerging Trends, Economic Impact, and Sustainability in the Global Wine Tourism Sector

The recently published Global Wine Tourism Report 2025 marks a significant milestone for the international wine and tourism industries. Conducted by Hochschule Geisenheim University in collaboration with UN Tourism, the International Organisation of Vine and Wine (OIV), the Great Wine Capitals Global Network (GWC), and WineTourism.com, this comprehensive study draws on data from 1,310 wineries across 47 countries, providing the most extensive global analysis of wine tourism to date.

According to Professor Gergely Szolnoki, who led the research, the report offers a global perspective on current market conditions, consumer behaviour, and strategic innovation, helping the sector better understand the evolving expectations of wine tourists worldwide.

Over the past decade, wine tourism has become an increasingly dynamic force in the global economy. When effectively managed, it not only drives rural and regional development but also safeguards cultural heritage, environmental sustainability, and community well-being. Despite its rapid growth, the industry has long lacked robust international data, an information gap this report aims to fill through a systematic, evidence-based annual survey.

Key Findings reveal several structural and behavioural trends shaping the future of wine tourism:

Economic Contribution: Wine tourism continues to serve as a critical economic driver, generating significant revenue and employment in local and rural economies.

Profitability: Two out of three wineries report profitability from tourism, accounting for nearly 25% of total revenue.

Sustainability: Environmental and social sustainability are increasingly central to winery strategies, with two-thirds rating them as “important” or “very important.”

Regional Disparities: Europe reports rising visitor numbers, while several overseas regions experience declines, illustrating uneven recovery patterns.

Engagement: One in four wineries which have not yet engaged in wine tourism has already decided to enter the field, and half are considering doing so in the near future.

Demographics: The 45–65 age group remains dominant; however, millennials and younger travellers (25–44) represent a rapidly expanding segment, drawn to experiences combining education, gastronomy, and sustainability.

Challenges: Economic pressures, falling wine consumption, regulations, labour shortages, and digitalization demand adaptive responses.

Core Activities: Tastings, cellar visits, and vineyard tours continue to form the backbone, offering authentic experiences and personal connections.

Trends: Growing demand for authentic, local, culinary, eco-friendly, and nature-based offers, reinforced by strong digital engagement.

Strategies: Innovation is driven by storytelling, social media, food pairings, local partnerships, education, and cultural events.

Innovation & Investment: Wine tourism is widely regarded as essential for competitiveness, although actual investment levels vary.

Outlook: Half of wineries plan further investment, most anticipate growth, and nearly two-thirds see wine tourism as a resilience tool.

The Global Wine Tourism Report 2025 establishes a unique international benchmark, reaffirming wine tourism’s role as a vital catalyst for economic growth, cultural exchange, and sustainable development within the global wine landscape.

The Full report and executive summary are available at:
👉 www.hsgeisenheim.de/gwtreport

Assouline Releases Wine & Travel United States of America – A Strategic Lens on American Wine Tourism and Cultural Branding

I’m thrilled to receive a copy of Assouline’s Wine & Travel United States of America – fresh off the press!

With a quick overview, this latest publication from Assouline offers a timely exploration of the American wine industry through the dual lenses of culture and tourism. Authored by Enrico Bernardo, World’s Best Sommelier (2004), the book reveals how America’s wine regions are shaping both consumer tastes and the nation’s global identity for premium wine tourism, presenting these regions not only as destinations but also as cultural expressions of land, climate, and community.

Bernardo takes readers from California’s Santa Barbara, where Rhône varietals thrive in the Pacific breeze, to Oregon’s Willamette Valley, globally recognized for its refined Pinot Noir. Along the way, he highlights the distinct terroirs of Washington’s Walla Walla Valley, the pioneering sustainability of Sonoma and Mendocino, and the charm of New York’s Finger Lakes. Each chapter underscores how geography, climate, and human vision intersect to create wines that reflect a nation’s spirit of innovation and tradition.

Beyond viticulture, Wine & Travel: USA celebrates the art of hospitality and the culinary traditions that define American wine culture. From Michelin-starred dining in Napa to the approachable tasting rooms of emerging regions, Bernardo further illustrates how wine tourism is a key driver of regional economies and as a catalyst for cross-sector growth in gastronomy, hospitality, and cultural heritage.

A celebrated figure in gastronomy, Bernardo was named Best Sommelier in the World in 2004. His career includes helming Michelin-starred restaurants, global consulting, and authoring seminal works such as The Impossible Collection of Wine and The Impossible Collection of Champagne. With Wine & Travel: USA, he offers both oenophiles and travelers an immersive journey across vineyards, valleys, and coastlines, positioning American wine as a cultural treasure on the world stage.

For wine tourism professionals, the publication reinforces the importance of storytelling, hospitality innovation, and sustainability in strengthening regional identity. It provides not only inspiration but also strategic insight into how American wine destinations can continue to expand market share and cultural resonance on the global stage.

I’m looking forward to digging in and reading this thoughtful study of how American wine regions are redefining global wine tourism!