CGA’s December’s “US Consumer Impact Report” reveals that bars and restaurants are essential for driving awareness of drinks brands

CGA by NielsenIQ’s latest consumer research reveals that bars and restaurants are essential for driving awareness of drinks brands, with 61% of consumers more likely to look for new brands in the on premise as opposed in stores and 54% stating they’ve made an in-store purchase of a brand that they first tried in the on premise.

CGA’s Consumer Impact report highlights 1,600 consumer behaviors across Florida, Texas, California and New York. The latest research highlights that the frequency of visits to the on premise have remained stable, with 4 in 5 consumers visiting bars and restaurants 3 or more times in the last three months. Plans for visiting also remain very positive with around 73% of US consumers planning to go out in the next weeks.

Consumers continue to seek out new experiences in bars and restaurants, with consumers more likely to first try a new Spirits or Beer brand in the on premise over an in-store purchase – underlining how important venues are in building brand awareness and encouraging trial.

Trial of new drinks brands in bars and restaurants is highly likely to compel consumers in their purchasing decisions in the off premise too – with 54% of consumers agreeing they have made a purchase in store of brands that they first tried in the on premise. 3 in 5 consumers also agree that they are likely to look for new brands in store if they’ve already tried them at a bar or restaurant.

Not only are on premise purchases informing in-store buying behaviors, they also help to build loyalty – with two thirds of consumers agreeing that if they try a new brand they like in a bar or restaurant, they will continue drinking it on subsequent visits.

Ahead of the holiday season, two thirds of US consumers are planning to visit the on premise throughout this period, with 3 in 10 planning to visit on New Year’s Eve specifically. These consumers are planning to visit a range of food- and drink-led venues, with neighborhood bars, fine dining and sports bars leading the list of most popular venues, while beer is the drink of choice for New Year’s Eve.

Moving into the new year, almost 2 in 5 US consumers predict they will visit the on premise more or much more often than they did in 2022, while half plan to maintain their current frequency of visitation. A third of consumers predict their spend in bars and restaurants will increase over the next 12 months, with 2 in 5 consumers willing to spend more for better quality drinks compared to 2022 – providing significant opportunities for premium drinks brands.

Source: CGA Strategy

#winemarketing #winenews #winetasting #winelovers #beer #usconsumers #consumermarketing #wine #sommelier #sommlife #winetime #happyhour #wineoclock #beveragemarketing

Orcia DOC – A fascinating wine territory in the heart of Tuscany – Filippo Magnani

“The most beautiful wine in the world” is the appropriate tagline chosen by the Val d’Orcia region to promote its wines. My recent visit showed me that their quality is steadily increasing, surprisingly even in terms of how they define their territorial identity.

It is hard to find a nicer place to visit than the ‘beautiful’ Val d’Orcia, during any season of the year. Even on rainy days, a subtle fog hints romantically at the graceful profile of the rolling hills, sketched by lines of vines or olive trees, each one crowned with its own row of cypresses.

There are multiple treats for everyone: active holiday lovers can choose between the paths once walked by pilgrims on their journey to Rome (the so named “Via Francigena”, which is the Italian version of the Camino de Santiago). There are plenty of friendly hotels, all of them located in charming surroundings. Some of them welcome their guests directly in tiny, middle-aged villages that are cozy, and relaxed.

The mighty profile of Mount Amiata (an extinct volcano) provides opportunities from a hike or a bicycle ride to an alpine landscape, through silent forests of narrow trees, where it is not uncommon to meet deer, wild boar and foxes. In the winter it is possible to ski and take in the stunning views, on a clear day, from the easily reachable peak.

What better way to relax after an active day than in the historic hot springs of Bagno Vignoni or Bagni San Filippo with their freely accessible pools or luxury hotels equipped with all the comforts of a well-organized spa. Alternatively, you can choose to visit the surrounding towns, literally filled with Renaissance treasures: like San Quirico d’Orcia, or the “ideal city” of Pienza, redesigned by the humanist Pope Pius II who was born there. Cinema enthusiasts will also find locations where blockbuster movies like “The Gladiator” or “The English Patient” were filmed. For photography lovers, there are plenty of spots where they can create personal postcards, easily recognizable by the line of cars always parked along the country roads! Not to mention the renowned villages of Montepulciano and Montalcino that are also close by.

As for the gourmet traveler, the region’s local products can satisfy even the most discerning palate. Truffle hunting is an everyday activity, and visitors can have the opportunity to share in the deep love these truffle searchers have for their territory (they are the primary protectors of this natural environment). When the precious underground fruit is found by their trained dogs, whose loving relationships with their owners is touching, the enthusiasm that ensues is infectious. Local restaurants are the first to champion these treasures with homemade recipes based on pasta, game or the local tasty pecorino cheese. Dairy producers in the area can also be visited.

And then, like a jewel in the crown that shines ever more brightly, there is the wine! Orcia DOC is a small denomination in terms of production, but its territory is vastly spread out, maybe even too much so, encompassing the administrative boundaries of twelve municipalities. Consequently, there are significant differences in elevation, soil composition, exposure, and everything that influences the organoleptic features of its products. So far, total production counts less than one million bottles, divided between many relatively small family-run estates, with a few exceptions of outside investors who are nonetheless deeply involved in the promotion of the denomination, by joining its council, etc. There is still room for relevant growth, maybe even by an order of magnitude.

Their approach highlights the primary role of the Sangiovese grape, with a dedicated category. Some producers (but not many) have experimented with the native variety Foglia Tonda, as a potential flagship grape of the area, but so far, they have only arisen curiosity more than real interest. The Orcia Sangiovese Reserva ambitiously requires two years of barrel aging, and we can happily admit that in our tastings we found more than one label where the oak influence is harmoniously integrated, a feature that in late years has improved significantly.

However, it is much harder to define what to expect from an Orcia wine, or better yet what it is or should be in terms of flavours, aging potential, etc. Terroir features and vineyard location are too fragmented to be able to answer such a question.

But there is one element that helps shed some light – There is a friendly atmosphere and genuine enthusiasm. Territory interpretations might be different, especially because there can be large discrepancies in resources for both work in the vineyards and in the cellars. The importance of the human factor in the alchemy of terroir expression should not be overlooked. Wines display superior finesse and focus when they harness the most meaningful features of soil and climate, with the common goal of matching body and ripeness to the tension of Sangiovese’s acidity. This results in an impressive balance that makes each sip simultaneously carefree and captivating. Without the necessary human dedication and deep awareness that the denomination has the potential to develop in this way, such an achievement would not have been possible. The most recent accolades from wine critics, Italian guides and other wine professionals prove that this effort, which has grown naturally (also through discussions between the producers, group tastings, etc.), has been properly acknowledged.

So human commitment is probably the real strength of the Orcia DOC. Producers work passionately to improve their wines and are eager to show their efforts to wine lovers (every estate, big or small is tendentially well-organized to welcome visitors). So far tours to the wineries are limited. But I think that in the future they will become even more attractive, and more widely chosen.

#italy #italianwine #italianwinelovers #winetourism #italianwinetourism#ConsorzioVinoOrcia #toscana #italia #winerytasting #tuscany #winejournalist #wineinfluencer  #orciadoc #masterclass #sangiovese #enologia #tartufo @poggiogrande_winery @sassodisole @tenutasanoner @la_nascosta @agriturismobagnaia @donatellacinellicolombini @cantinacampotondo @capitoni_winery_pienza @valdorciaterresenesi @aziendaagricolaatrivm
@podereforte @ConsorzioVinoOrcia

Bordeaux Index Launches Ultimate ‘Advent Calendar’ 12 Casks of Christmas

Since December 1, 2022 Bordeaux Index has been revealing a new cask for sale each day, which is available to purchase through a sign-up link on a first-come, first-serve basis.

Sign up to receive news about the casks- https://mailchi.mp/bordeauxindex.com/12-casks-of-christmas

The casks are selected from Bordeaux Index’s own current collection, with each day’s offering revealed by email for those who sign up.

If you’re interested in expanding your cask portfolio, this is a perfect and novel opportunity to do so as part of the ultimate ‘advent calendar’.

“Each day we will be revealing a new cask which will be available to buy through our dedicated sign-up form above. Every morning for 12 days, an email will go out revealing the cask, with everyone having access to purchase on a first come first serve basis,” a Bordeaux Index representative states.

#finewine #wine #winelovers #winecask #wineinvestment #winenews #bordeaux #bordeauxwine #bordeauxwinelovers #wineinfluencers #sommlife #sommelier #winepassion #wineindustry #winetrade #christmasgift #holidaygift #christmas

US [on-premise] Wine Sales Total $14.8 Billion

Wine sales in the US on-premise sector totaled $14.8 billion in the 52 weeks ended October 8, 2022 according to CGA Strategy by NielsenIQ.

Latest data from the market research firm CGA Strategy reflects a 22% increase over the same period in 2021, but growth is slowing as the on-premise market recovery continues.

Sparkling wine continues to stand out with sales up 34% in the recent period to $2.6 billion. Total domestic wine sales came to $9.2 billion, up 20%, while imports totaled $5.5 billion. Sales of white wine came to $7.2 billion followed by red at $6.5 billion. Happy to say that rosé sales grew 27% to $904 million.

The growth comes in a competitive market marked by fewer outlets and fewer choices for drinkers. CGA reports the number of fine dining outlets has decreased 4.1% between October 2021 to October 2022, while consumer surveys found 21 % of diners report they have noticed fewer menu items and 40 % of those say there are fewer wine options.

In a webinar last week, Andrew Hummel, CGA client Solutions Director for North America, said surveys of on-premise consumers consistently find 50% report they drink something different at restaurants and bars than what they enjoy at home. “It’s really important to understand the on-premise consumer and segment them differently from the off-premise consumer,” he further states.

In terms of the different types of on-premise wine consumers, 37% of those surveyed by CGA who are wine drinkers fall into the company’s “curious and on a budget” category which represents about 30% of all consumers. These restaurant and bar patrons are “moderately engaged,” typically visiting in the early evening and enjoying trying new drinks yet are price sensitive and attracted to values.

To help wine producers navigate a changing market, CGA developed a new report that offers a “360-degree view” of wine in the on-premise sector. This new report blends market data with consumer surveys and “user” data as well as a channel strategy analysis into what the firm describes as its most comprehensive analysis of the on-premise market for wine. “Whether teams are considering a new brand launch in the market or managing a portfolio of legacy wines, the report will provide a robust set of insights across relevant topics to help drinks suppliers win in the on-premise,” states Matthew Compton, CGA’s regional director of North America.

Sources:
NielsenIQ
Wines Vines Analytics

#wine #whitewine #winenews #winelovers #redwine #rosewine #sparklingwine #champagne #USAwinemarket #wineeconomics #winetrends #winemarketing #winesales #winebusiness

OIV Report: Average Volumes for Vintage 2022

World wine production in 2022 is again expected to be slightly below average, with differences between the individual winegrowing zones and countries. The International Organisation of Vine and Wine (OIV) forecasts global production of between 257.5 and 262.3m. hl of wine and must in 2022. There will be regional differences in harvest volumes, but the market surplus will remain.

The average value of 259.9 mill. hl is about 1% below the previous year’s quantity. However, the OIV points out that no information is yet available from China and Russia.

Europe is the heart of global viticulture. The EU alone accounts for 60% of world wine production and production volume is expected to be average, with Italy, France, Romania and Germany, among others, reporting higher harvest volumes than last year. In contrast, Spain, Greece and Portugal have harvested rather low volumes.

In the USA, a slightly lower harvest volume than in 2021 has been reported; 23.1 mill. hl are expected. This would be 4% below the previous year and 6% below the 5-year average, the second lowest volume in the last five years.

After the record year of 2021, the wine-growing countries in the southern hemisphere produced average quantities overall this time, with almost all countries producing less than in the previous year – except for New Zealand, where after a poor harvest in the previous year, this time the largest production quantity ever (3.8 mill. hl, 44% above the previous year) came onto the market. Overall, the southern hemisphere is responsible for about 21% of world wine production in 2022.

#wine #winenews #winegrowing #vineyards #wineharvest #wineproduction #redwine #whitewine #winelover #winemaker #winetasting #oiv #viticulture #vino #vin #winetrade #wineeconomics

 

 

Source:  OIV