Wine Archives - Liz Palmer

Beyond the Vineyard: Why Harvest Experiences Are Redefining the Future of Wine Tourism

Global Wine Evemts, Liz Palmer, Liz Palmer Wine Tourism Brief, Wine, Wine Harvest, Wine Marketing, Wine News, Wine Tourism / liz admin

For generations, the annual grape harvest was an event reserved for vineyard workers and winemakers. Today, it has evolved into one of the most sought-after experiences in global wine tourism. Across Europe, North America, South America, Australia, New Zealand, and South Africa, wineries are increasingly opening their vineyards to visitors, transforming harvest from an agricultural […]

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FINE 2027: Valladolid to Bring the Global Wine Tourism Industry Together

Liz Palmer, Liz Palmer Wine Tourism Brief, Spanish Wine, Wine, Wine Education, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wine Trends, Wines of Spain / liz admin

FINE, the International Wine Tourism Marketplace, will return to Valladolid, Spain, for its eighth edition on 10–11 March 2027, reinforcing its position as an important international meeting point for the wine tourism industry. The professional marketplace will bring together wineries, wine regions, hotels, tour operators, specialist travel agencies, destination organizations, and tourism professionals from across

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Why Spain’s Underground Bodegas of Torquemada Represent the Future of Authentic Wine Tourism – Part 2

Spanish Wine, Wine, Wine News, Wine Research, Wine Tourism, Wines of Spain / liz admin

Leaving the cool silence of Torquemada’s underground wine cellars, I reflected on the broader significance of this remarkable site within the evolving landscape of global wine tourism. What distinguishes this destination is not merely its remarkable engineering or the vast network of historic wine cellars hidden beneath the town. Rather, it is the way the

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Why Investment Readiness Will Define the Next Era of Wine Tourism

Articles, Tourism, Travel, Trending Topics, UN Tourism, Wine, Wine Economics, Wine Investment, Wine Marketing, Wine News, Wine Tourism / liz admin

The global wine tourism industry is entering a new phase of maturity. While exceptional wines, beautiful landscapes, and authentic visitor experiences remain fundamental, they are no longer enough to guarantee long-term success, as previously discussed. Increasingly, the destinations that will lead the next generation of wine tourism are those capable of attracting sustained investment, building

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How UNESCO Recognition Is Positioning Canada’s Okanagan Valley Among the World’s Leading Wine Tourism Destinations

Articles, British Columbia, Canada, Canadian Wine Industry, Liz Palmer Wine Tourism Brief, Tourism, Travel, UN Tourism, Wine, Wine News, Wine Tourism, Wines of Canada / liz admin

Canada’s Okanagan Valley has long been respected by wine professionals for its cool-climate wines, innovative producers, and spectacular vineyard landscapes. Yet despite its international acclaim, the region has often been overshadowed by more established wine destinations such as Napa Valley, Bordeaux, Tuscany, and the Douro Valley. That is beginning to change. Kelowna’s designation as Canada’s

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Discovering Gavi DOCG: Piedmont’s Great White Wine Destination

Articles, Italian Wine, Wine, Wine News, Wine Review, Wine reviews, Wine Tourism, Wines of Italy / liz admin

The Denomination Gavi DOCG sits in the southeastern corner of Piedmont, where the hills begin their long climb toward the Ligurian Apennines. Less than an hour from Milan, Genoa, and Turin, the territory occupies a geographic position that has shaped both its history and its wine for over a thousand years. The denomination covers eleven

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Campania Stories 2026: Unveiling the Authentic Wines of Campania

Italian Wine, Tourism, Travel, Wine, Wine News, Wine reviews, Wine Tourism, Wine Trade, Wines of Italy / liz admin

The 2026 edition of Campania Stories ran from 23 to 27 April in Caserta, presenting new vintages from the region’s main appellations to the national and international press. The program opened on 23 April with a guided visit to the Royal Palace of Caserta and an inaugural conference in the Sala Romanelli, followed by two

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Spanish Wine Tourism: Discovering the Hidden Treasures of the Arlanza Wine Route

Articles, Spanish Wine, Wine, Wine and Food Pairings, Wine News, Wine Tourism, Wines of Spain / liz admin

Over the coming days, I’ll be travelling through one of Spain’s most fascinating yet underappreciated wine tourism destinations – the Arlanza Wine Route in Castilla y León. While regions such as Rioja and Ribera del Duero often dominate the spotlight, Arlanza offers something refreshingly different: authentic medieval villages, centuries-old monasteries, underground wine cellars, remarkable gastronomy,

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A Montefalco 2026: Three Days in the Heart of Umbrian Wine

Filippo Magnani, Italian Wine, Uncategorized, Wine, Wine Tourism / liz admin

The fourth edition of A Montefalco ran from April 26 to 28, bringing national and international press and trade professionals to the medieval hilltop town for three days of tastings, masterclasses, and winery visits. Thirty-one wineries participated, presenting the full range of Montefalco and Spoleto denominations alongside the newly released 2022 vintage of Montefalco Sagrantino

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UK Launches a Unified Digital Gateway for Wine Tourism

Articles, Tourism, Travel, Uncategorized, Wine, Wine Great Britain, Wine Great Britian, Wine News, Wine Tourism / liz admin

The United Kingdom’s wine tourism sector continues its quiet but decisive evolution, from fragmented regional experiences to a more integrated, discovery-led ecosystem. The launch of the UK Vineyard Guide marks a strategic step in that transition. Positioned as a centralized digital platform, the Guide aggregates more than 1,100 vineyards across England and Wales into a

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