Italy’s historic Chianti wine region is entering a new chapter following European Union recognition of significant amendments to its DOCG production regulations. Published in the Official Journal of the European Union on 30 October 2026, the reforms introduce Chianti Rosé, reduce the minimum Sangiovese requirement and provide producers with greater flexibility in winemaking. The changes […]
France has taken an important step towards strengthening its wine tourism sector, formally incorporating wine tourism promotion into its national wine-sector support framework under the European Union’s Common Agricultural Policy (CAP). Published on October 29, 2026, Decree No. 2026-1005 establishes a regulatory framework supporting promotional campaigns and events designed to attract visitors to France’s wine-producing
Mendoza, one of the world’s leading wine tourism destinations, is taking an important step towards evidence-based destination management through a new partnership designed to strengthen tourism intelligence, economic planning and industry competitiveness. Announced on October 15, 2026, the agreement between Ente Mendoza Turismo (EMETUR) and Bodegas de Argentina establishes a framework for systematically collecting and
Mendoza’s Data-Driven Wine Tourism Strategy: A New Direction for Destination Management Read More »
I was honoured and delighted to receive an invitation to speak at the 2026 Great Wine Capitals Global Network Annual Conference in Hawke’s Bay, New Zealand, this October. Unfortunately, I was unable to participate this year, which was particularly disappointing given the conference’s timely focus on responsible wine tourism, sustainability and strategic destination development –
Cerrato Palentino demonstrates how cultural heritage, gastronomy and slow tourism can support rural destination development. Spain’s Cerrato Palentino region is advancing a heritage-led approach to wine tourism through the development of three thematic itineraries designed to strengthen its position as a sustainable rural destination. Announced on October 8th by the Provincial Council of Palencia (Diputación
Spain Develops Sustainable Wine Tourism Routes Around Cerrato’s Underground Heritage Read More »
A new funding mechanism moves Italy’s wine tourism strategy from policy ambition towards collective regional action. Italy’s new wine tourism support measure is less about subsidising individual cellar doors than strengthening entire wine-producing territories. Under ministerial decree no. 483420, dated 18 September 2026, eligible collective organisations can seek public contributions of up to 50% of
Italy is taking wine tourism beyond the cellar door and placing it firmly within national agricultural and regional development policy. The Italian government has introduced a new national framework supporting wine tourism in the country’s wine-producing regions, linking the reputation of Italian wine more directly with the landscapes, culture, hospitality and communities where it is
Italy Makes Wine Tourism National Policy: A New Model for Developing Wine Regions Read More »
Umbria has the vineyards, medieval hill towns, gastronomy and cultural heritage of a major Italian wine destination. Now is looking at how wine tourism can play a greater role in attracting international travellers and generating economic value across its rural communities. A recent high-level discussion in Montefalco brought together wine producers, regional representatives, researchers and
Portugal’s Douro Valley is marking 25 years as a UNESCO World Heritage Site and new figures demonstrate just how significant wine tourism has become to the region’s economy. When the Alto Douro Wine Region was inscribed on UNESCO’s World Heritage List in December 2001, the designation recognised a cultural landscape shaped by centuries of viticulture,
25 Years of UNESCO: How Wine Tourism Transformed Portugal’s Douro Valley Read More »
Even a trip to Costco can become a wine discovery in Napa Valley. I stopped by Costco in Napa and was impressed not only by the size of the wine department, but by the breadth and calibre of its selection. This is not your average Costco wine aisle. What immediately stood out to me was
Not Your Average Costco: Inside Napa’s Impressive Wine Selection Read More »
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