Mendoza’s Data-Driven Wine Tourism Strategy: A New Direction for Destination Management
Mendoza, one of the world’s leading wine tourism destinations, is taking an important step towards evidence-based destination management through a new partnership designed to strengthen tourism intelligence, economic planning and industry competitiveness. Announced on October 15, 2026, the agreement between Ente Mendoza Turismo (EMETUR) and Bodegas de Argentina establishes a framework for systematically collecting and […]
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