Academic Study Forecasts Wine Industry Revival by 2026

A recent study by the University of Bordeaux and the University of Verona suggests the wine industry could see a recovery starting in 2026. The research used Italian wine producer Masi as a case study. A few weeks ago, an academic research paper “Resilience and preparation for the next cycle of global wine consumption. Masi: an original case study” was presented in Milan by Jean-Marie Cardebat, Professor of Economics at the University of Bordeaux, Director of the ECOr Research Department, Affiliate Professor at INSEEC Grande École and Director of the Wines & Spirits Chair in Paris, together with Davide Gaeta, Professor and lecturer in wine business economics and agri-food markets and competitiveness – Department of Management – University of Verona.

Professor Cardebat explained that economic cycles have always influenced global wine consumption. While current economic and geopolitical challenges have caused a decline in the market, he believes that controlling inflation could lead to a turning point in 2026. He also predicted that 2027 might mark the start of a recovery phase with sustained growth for the wine sector. However, he emphasized that this recovery would not replicate past market conditions. Changes in consumer behavior and new trends will shape the next phase of the industry.

Professor Cardebat also highlighted the importance of premiumization, with consumers increasingly seeking quality and high-value wines. He stressed the need for wineries to invest in brand development and enhance consumer experiences, such as wine tourism, which has grown significantly in recent years. He also noted that emerging markets might drive a renewed interest in red wine, which has declined in Europe.

Professor Gaeta outlined key factors for resilient wine companies to thrive in international markets. These include having a strong organizational structure, transparent information management, and strategies to diversify product offerings. He emphasized the importance of flexibility in responding to changing demand, both in grape supply and product range. Gaeta also pointed out that segmenting distribution and maintaining a diverse presence in global markets can help mitigate risks and create growth opportunities.

Additionally, Professor Gaeta noted that competitiveness in the wine industry can be strengthened through attention to corporate identity, strategic marketing, and innovation focused on sustainability. Both professors agreed that adapting to new consumer preferences and market conditions will be essential for the wine industry to navigate future challenges and opportunities.

Wine Review: Tedeschi Amarone della Valpolicella 2021 – Liz Palmer

Tasting Notes:

This wine is a Symphony of Flavors, showcasing a deep, dark inky red hue that captivates. On the nose, it reveals an intricate bouquet of dark cherry, dried fig, and grilled herbs, intertwined with subtle hints of dark chocolate and spice. The palate is a harmonious blend of savory and sweet, with flavors of bacon, dark cherry, and dried figgy fruit, with a touch of dark chocolate and spice. The wine is full-bodied and balanced by velvety tannins and a long, lingering finish that leaves a lasting impression and wanting more.
93 Points
Liz Palmer

Food Pairing:

This Amarone is a versatile companion to a variety of dishes. Its robust flavors pair beautifully with roasted venison, beef daube, and leg of lamb. For a more traditional pairing, try it with polenta dishes or pasta with a rich tomato sauce. The wine’s complexity also makes it a delightful match for aged cheeses like Parmigiano Reggiano or Gorgonzola.

Valpolicella Charts New Path: Amarone’s Journey from Volume to Value

On February 1 and 2, the Valpolicella Wine Consortium celebrated the 20th anniversary of Amarone Opera Prima with world-renowned tenor Vittorio Grigolo, a former Sistine Chapel soloist and Arena Opera Festival star since 2013.

The two-day event, hosted in the 17th-century Gran Guardia building on Piazza Brà, featured 70 producers. Consortium President Christian Marchesini focused his keynote on Valpolicella’s future amid shifting global markets and consumer preferences. Master of Wine Andrea Lonardi, the consortium’s vice-president, noted that while past Amarone production catered to demand for smooth, approachable reds in high volumes, today’s market seeks wines with stronger territorial identity and clear messaging. He emphasized the need for synergy between method, territory, producers, and communication, requiring cultural, legislative, and production changes to shift from volume to value.

Vintage 2020

In general, Amarone 2020 turned out to be soft and fruity with good structural balance, a true reflection of the vintage. The year began with normal bud burst timing and a warm, dry spring. Despite weather fluctuations—including June rains, July heat, and late-summer rainfall—skilled vineyard management ensured healthy fruit development. The mid-September harvest yielded grapes that produced an exceptional Amarone, characterized by perfect ripeness, balanced acidity, and profound aromatics that masterfully express both varietal and traditional appassimento characteristics. This exceptional wine promises remarkable aging potential, driven by its precise acidity and true-to-type expression. Its sophisticated bouquet weaves together authentic varietal notes with distinctive aromas from the appassimento process and barrel aging. In the glass, it commands attention with its profound color depth, impeccable structural balance, and harmonious alcohol integration.

Territory, Tourism, and Market Changes Shape New Strategy as Valpolicella Celebrates 100 Years

“The three wines of Valpolicella uniquely reflect the varied tastes across generations among Italian denominations. Amarone and Recioto appeal to mature consumers, Ripasso to millennials, and Valpolicella—a contemporary wine which Milo Manara fittingly depicted with a woman—to the younger generation,” said Christian Marchesini, President of the Valpolicella Wine Protection Consortium, at Amarone Opera Prima. The event celebrated the centenary of Veneto’s first wine consortium, which now represents over 2,400 companies, 360 bottlers, and approximately 8,600 hectares of vineyards.

The Valpolicella Wine Protection Consortium anchors Italy’s wine heritage, bringing together over 2,400 businesses throughout 19 municipalities in Verona province. This dynamic collective encompasses growers, winemakers, and bottlers who tend to 8,600 hectares of prestigious vineyards. With annual revenues exceeding 600 million euros—predominantly driven by Amarone’s success—the Consortium safeguards and champions the denomination’s interests both within Italy and abroad. Representing over 70% of the region’s production, it serves as the authoritative voice for one of Italy’s most distinguished wine regions.

Regional Characteristics and Denominations

Valpolicella’s distinctiveness stems from its location between the Dolomites and Lake Garda. The Monti Lessini plateau shields vineyards from Alpine cold, while Lake Garda provides mild winters and ventilation, enabling longer growing seasons that produce concentrated wines with high acidity. The region’s traditional appassimento method—grape drying—creates its flagship Amarone wine.

The region produces four wines: Amarone della Valpolicella DOCG, Valpolicella DOC, Valpolicella Ripasso DOC, and Recioto della Valpolicella DOCG. Each can originate from three territories: Valpolicella DOC, Valpolicella DOC Classico, and Valpolicella DOC Valpantena.

Experiencing Valpolicella

The region offers diverse attractions beyond wine. Historic villages like San Giorgio di Valpolicella showcase 12th-century Romanesque architecture, while Fumane features the preserved Maso degli Orzi rural complex. San Pietro in Cariano’s Villa Serego Alighieri serves as both winery and museum.

Verona, a UNESCO World Heritage site, provides an ideal base for exploring. The city features the Roman Arena, Juliet’s House, and Piazza delle Erbe. Nearby Lake Garda offers water sports and scenic villages.

Local cuisine includes specialties like bigoli with duck ragù and paparotte (cabbage and bean soup), perfectly complementing regional wines.

Legacy in Motion: Protecting Valpolicella’s Appassimento Tradition

The Valpolicella community seeks UNESCO Intangible Heritage status for its appassimento tradition—not for commercial gain, as Amarone already generates over 600 million euros in revenue, but to preserve the practice for future generations. The application process has unified the community while respecting individual approaches to tradition and innovation. Visitors can experience this heritage through various accommodations, from intimate farmhouses to luxury wine resorts in converted Renaissance villas, all within 30 minutes of Verona.

My Choices of Valpolicella’s Producers

Below are a few notable producers that caught my eye and palate during this year’s Amarone Opera Prima event. They range from historic estates to new state-of-the-art wineries, and small, passionate producers focused on terroir and sustainability.

CONTRADA PALUIwww.contradapalui.com Contrada Palui is a relatively new producer created by the innovative and passionate Hannes Pichler. After studying renewable energies in London and Milan, Hannes discovered a naturally organic green meadow in the Valpolicella region, just northeast of Verona, which had never seen pesticides. He planted a vineyard there. The unique location benefits from 500 meters elevation and 180 degrees of sun exposure. The soil composition includes clay, limestone, flint, and black basalt, allowing Hannes to produce very terroir-driven wines. He converted an old hay barn to store his barrels and amphorae.

LA COLLINA DEI CILIEGIwww.lacollinadeiciliegi.it Nestled in the hills of the Valpantena territory, the charming Collina dei Ciliegi is the dream of winemaker Massimo Gianolli. He began his journey in 2005 with a small production of grapes that became the first Amarone produced in the small village of Erbin. Now, La Collina dei Ciliegi produces three collections exported to over 20 countries worldwide. They have some of the highest vineyards in Valpolicella (750m) with chalky soils that produce wines with excellent acidity and minerality. Their modern approach includes new blends that combine traditional and international varieties. A visit to the winery offers a memorable journey through the land, culture, and flavors of Valpantena. Their beautifully restored farmhouse, Ca’ Del Moro, welcomes visitors for tastings, vineyard walks, fine dining, and stays in six finely refurbished rooms, each named after symbolic wines of the region (Amarone, Valpolicella, Recioto, Ripasso, Garganega, and Corvina).

LE GUAITE DI NOEMI www.leguaite.it Noemi Pizzighella, the driving force behind Le Guaite, is a young and highly respected winemaker in Veneto. Growing up in the vineyards of Mezzane di Sotto, north of Verona, Noemi was immersed in the rich viticultural traditions of her family. Her father, Stefano Pizzighella, started a small olive oil production in 1987, making the most of the family’s olive groves. Inspired by her father’s dedication, Noemi developed a passion for winemaking as a child.

Le Guaite’s portfolio includes the celebrated Amarone della Valpolicella, known for its rich, robust profile with notes of dark fruit, spice, and a velvety finish. The Valpolicella Superiore is another standout, offering a harmonious balance of red berries, herbs, and subtle oak. Noemi’s meticulous attention to detail ensures that each bottle embodies the essence of the region. Her wines include Recioto della Valpolicella, Valpolicella Ripasso, Valpolicella Superiore, Amarone della Valpolicella, and Tano IGT Rosso Veronese. These wines are celebrated for their fresh and fruity nuances, distancing themselves from the opulence of certain other Valpolicella wines.

MASSIMAGOwww.massimago.com Hidden in the valley of Mezzane in Valpolicella is the Massimago winery which dates back to 1883. The name comes from Latin meaning “maximum wellness” and that is certainly what they have created here. Current owner and winemaker Camilla Rossi Chauvenet renovated the entire estate in 2003, expanding their cellars and creating a Wine Relais with seven elegant country-style suites, a pool, a private spa, and a restaurant serving dishes created from ingredients grown on the property. Visitors can enjoy a variety of tasting experiences from a vineyard walk to a picnic or e-bike tour.

TENUTA SANTA MARIA di Gaetano Bertani – www.tenutasantamaria.wine Tenuta Santa Maria, a historic estate dating to the 16th century in Arbizzano di Negrar, stands as one of Valpolicella’s most significant cultural and viticultural landmarks. Under the stewardship of brothers Giovanni and Guglielmo Bertani, who inherited the estate from their father, legendary winemaker Gaetano Bertani, the winery continues a centuries-old tradition of excellence.

The estate’s neoclassical complex, featuring a frescoed villa and monumental cellar, is recognized as a national monument. Tenuta Santa Maria combines historical significance with modern innovation. The Bertani brothers focus on indigenous varieties and sustainable practices, producing wines from both their Valpolicella estate and ventures in Soave’s Colognola ai Colli, as well as a high-altitude project in Valpantena. Their portfolio reflects both tradition and innovation, showcasing the diversity of Veneto’s terroir through wines that blend historical techniques with modern precision.

Filippo Magnani

La Scolca Wines Take Center State at Italian-Themed Dinner Hosted by King Charles and Queen Camilla

Last Friday, King Charles and Queen Camilla hosted an Italian-themed dinner, at their Highgrove estate in Gloucestershire, featuring an extraordinary guest list, including Helen Mirren, David and Victoria Beckham, Rod Stewart, Donatella Versace, Sienna Miller, the Italian Ambassador to the UK, Inigo Lambertini, Chiara Soldati, and the British Ambassador to Rome, Lord Edward Llewellyn. A key evening figure was Stanley Tucci, an American actor of Italian descent and an expert in Italian gastronomy. Tucci collaborated with Chef Francesco Mazzei, a long-time ambassador of Italian cuisine worldwide, to create the exclusive menu for the evening.

The reception and dinner menu, prepared by Calabrian chef Francesco Mazzei, featured Italian recipes with British ingredients and was accompanied by English sparkling wine and Italian wines.

This dinner comes ahead of the royal couple’s state visit to Italy in early April, in which there will be engagements in Rome and Ravenna, with exclusive meetings with Pope Francis and Italian political leaders.

King Charles states this as a “most splendid evening which brings together two things very dear to my heart – slow food and Italy”, and “A nation’s food culture is a priceless social and environmental asset, intimately bound up with its sense of identity and place.”

“To say that we are looking forward to it would be to engage in a little British understatement,” he joked to diners, including Stanley Tucci, who inspired the choice of food.

“To better emphasize the special friendship between the two countries,” Chef Mazzei commented, “Stanley and I thought of an Italian menu made almost entirely with products from the United Kingdom. I must say, I found some exceptional products that are in no way inferior to those from Italy. The only products I imported from Italy were extra virgin olive oil and wines.”

The Piedmontese winery La Scolca played a leading role, with its Gavi dei Gavi Black Label 2023 accompanied by two of the dishes. “It was an honor to represent Italy, my region, and my territory at such an important event,” said Chiara Soldati, CEO of La Scolca and Knight of Labour, “during which Italian lifestyle excellence was celebrated. Chef Mazzei did a wonderful job of creating a gastronomic bridge between the two countries, in a union that is not just metaphorical but between two cultures and two important traditions. Events like this provide an important opportunity to highlight the value of our gastronomic tradition and our craftsmanship, elements that make Made in Italy a globally recognized and appreciated model.”

Food + Wine Served

Reception
Rare and pasture salumi
Tuscan-style paté and coppa
Yorkshire pecorino cheese puffs
British vegetables caponata tartelletta

Wine: Highgrove sparkling wine

Dinner
Scottish crab panzanella
Westcombe ricotta and Highgrove fine herbs ravioli
Isle of Wight tomato passata
Suffolk Red porchetta
Pumpkin and sage mash, Tuscan kale

Wines: white wine Gavi dei Gavi La Scolca Black label 2023 and red wine Barbaresco Gaja 2021

Zuppa Inglese and biscotti

Wine: Recioto della Valpolicella Classico Zenato

Source:  La Scolca Wines

Exploring Irpinia: Italy’s Hidden Gem of Natural Beauty and Winemaking Excellence

Campania is the region of southern Italy that includes the magnificent active volcano Vesuvius, stunning seaside towns and villages like those of the sunny Amalfi coast, the unique city of Naples, fascinating ancient sites such as Pompeii and the crystal-clear blue waters of Capri and other islands. There is much more to this region – Inland Campania shows a different character with striking landscapes encompassing wooded hillsides, winding rivers, majestic mountains and cool breezes that contrast greatly with the warm coastal areas – this area is known as Irpinia.

WHERE IS IRPINIA?

Irpinia, from the local word hurpos, wolves, covers the entire province of Avellino, 60 km east of Naples. The origin of the word Irpinia says a lot about the area and its people. The people of Irpinia are not fishermen like those you find in Positano and other villages on the coast, but shepherds. They are strong, stubborn people, tied firmly to their roots and very different from the open personalities of those living by the sea.

The lands of Irpinia are highly varied and cover approximately 3,000 sq.km with the main city, Avellino, in the southwest. Nearby are the tuff quarries of Tufo, hill towns such as Montefalcione and Rocca San Felice, and the plateau of Ariano Irpino is further north. Irpinia shares borders with the Puglia region (which forms the heel of Italy’s boot) to the northeast, the province of Benevento to the northwest, Naples to the west and Salerno to the south, with the Vulture area, well-known for its Aglianico, to the east.

The mountains reach an altitude of 1800m asl, shelter the area from warm winds coming from the sea, creating a cool climate with steep day-night temperature swings that are ideal for viticulture.

WINE AREAS

Irpinia is the green heart of Campania, but above all it is a wine region, with an impressive concentration of excellence. In fact, three of the Campania region’s four DOCG wines are produced here, including the oldest DOCG of southern Italy: Taurasi which gained the denomination in 1993. Irpinia’s other two DOCGs are the whites Fiano di Avellino and Greco di Tufo, both certified in 2003.

Another denomination, Irpinia DOC, which has been in place since 2005, covers an area including 118 towns, while the Campi Taurasini DOC area includes only 24 towns, 17 of which are also included in the red Taurasi DOCG area.

GRAPES & WINES

The Aglianico grape is Irpinia’s flagship red, although other red varieties are grown here too, such as Piedirosso and Sciascinoso. Aglianico is the main grape of the DOCG Taurasi denomination with a minimum 85% of the blend (although most of producers make 100% Aglianico wines) and a minimum of 12 months aging in wooden vessels.

Aglianico is a difficult grape to grow: it’s late ripening, its thin skin is prone to mildew and it can be challenging to harvest this grape with several vineyard passages required in order to pick healthy grapes. It’s a difficult variety to manage in terms of winemaking too: when young, it tends to be tannic, acidic, rather harsh and sometimes rustic. Aglianico is certainly one for patient drinkers and lovers of the variety who need to give the wine the time it deserves. It’s very much a food wine and pairs perfectly with the local food which has many pork-based dishes, tasty cheeses, mushrooms and hearty soups.

Fiano is a very versatile grape, one of Italy’s great whites with an excellent reputation among producers and critics, for its elegance, age-ability and the concentration of terpenes that make it a semi-aromatic variety. The Fiano di Avellino DOCG production zone covers 26 municipal areas in a wide area with a range of different soils, aspects and altitudes making for very different styles of wine.

Fiano is a grape that adapts easily to different conditions and recently it has even been planted outside Italy in areas including California and Australia.

Greco is the alter ego of Fiano. The two white grapes share some similarities, including a long history – both are very ancient grapes and both are the main varieties for the two DOCG whites of Irpinia, respectively Greco di Tufo and Fiano di Avellino.

Greco however has completely different characteristics from Fiano. It’s grown in the territories of only eight towns in volcanic, yellow tuff soils. The wines are intensely coloured wine with great minerality, saltiness and complex depth.

IRPINIA – QUICK FACTS

Irpinia produces about 28% of the Campania region’s wines.

In 2005 Robert Parker said, “Aglianico is next big thing”.

There are several biotypes of Aglianico, including one for Taurasi and also Aglianico del Taburno and Aglianico del Vulture.

Aglianico, Fiano and Greco are among Italy’s most ancient grape varieties, brought over from Greece thousands of years ago.

Tenuta Cavalier Pepe in Irpinia was ranked 14th overall in the 2024 World’s Best Vineyards awards – the best in Italy.

A destination for wine connoisseurs and oenophiles to discover the secrets behind some of southern Italy’s finest micro-wineries.

The Irpinia wine region has developed rapidly in recent years, with the two major players, Mastroberardino and Feudi di San Gregorio, sharing the market with small niche wineries, some of them specializing in single-vineyard wines.

Although Irpinia is just an hour’s drive from Naples, it still plays second fiddle to the better-known destinations of the Campania region such as the Amalfi Coast, Pompeii, Vesuvius, and so on, while at the same time having great potential flows of tourism.

For this reason, many family-run wineries, each with their own distinctive characters, have started to offer authentic wine experiences.

Thanks to this mix of visionary producers, independent family-run wineries, contemporary or traditional estates and revolutionary winemakers, Irpinia has become one of Italy’s most fascinating wine areas, particularly for its whites.

The local tourism scene is developing steadily through joint ventures and new openings of hotels and resorts. Wine therapy and wine spas are another aspect that’s growing in this hilly area, and both private investments and European funding are increasingly oriented towards boosting tourism in the area.

Along with the increasing success of Irpinia’s wine production, this patch of land has developed a genuine and positive attitude towards hospitality and there are numerous services on offer in terms of hospitality and incoming experiences. Visitors can choose to stay at a cosy B&B, a charming countryside farmhouse or a luxury resort and vineyard tours, lunch in the barrel room or meeting with the winemakers are among the most popular wine experiences offered by wineries.

Irpinia is a perfect destination both for visitors who want to immerse themselves in the authentic local culture and for those looking for an adventurous off-the-beaten-track experience.

WINERIES per la sezione hospitality

  • Feudi di San Gregorio
  • Mastroberardino
  • Tenuta Cavalier Pepe
  • Cantine di Marzo
  • Fonzone
  • Tenuta del Meriggio
  • Villa Raiano
  • Tenuta Scuotto
  • Di Meo===============
    Filippo Magnani,
    Wine Tourism Expert