E-commerce in Italy is on the fast track. According to the latest Nomisma Wine Monitor Report (collaboration with Nielsen), online wine sales in Italy have increased by 310% in the first half of the year compared to the same period last year. The value grew by 350%. Overall, this segment currently accounts for two percent of retail wine sales.
“The average price of wines bought online is 38% higher for still wines and 19% higher for sparkling wines than for wines bought on the shelf, a difference that results from the different composition of the two shopping carts – typologically as well as in terms of brand and packaging,” says Denis Pantini, head of Agribusiness and Wine Monitor at Nomisma.
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On July 8th I was thrilled to be invited to the estate of the renowned Brunello producer, Biondi Santi. I also had the pleasure to taste their magnificent wines. It has been a great honor for me to be back in the place where the legendary Brunello di Montalcino has been created.
After many years and long tradition in the wine production, the new generations of the family, Jacopo Biondi Santi and his son Tancredi Biondi Santi initiated a major change and evolution for Tenuta Greppo, welcoming a new partner in the leading of the estate to be able to continue the enduring commitment of producing outstanding wines. Today the winery is under the guidance of Christopher Descours, proprietor of the EPI Group, who leads hand in hand with an extremely qualified Italian team. An important strategic alliance driven by the great respect for the bicentenary know-how in the vine growing and by the common goal of reaffirming once again Biondi-Santi among the most special and desired wines in the world. The vision of the new partner was endorsed immediately by Giampiero Bertolini who was appointed as CEO in November 2018 standing at the helm of the historic winery today. 





