Tag: Liz Palmer

Champagne Lanson releases special sleeves for Wimbledon

With Wimbledon fast approaching Champagne Lanson has released special promotional items.

Champagne Lanson has been a longtime sponsor for Wimbledon and special for 2017 Champagne Lanson is promoting its 75cl Black and Rosé Labels with special sleeves imitating the iconic Wimbledon courts, with white lines and labels.

Champagne Lanson travel retail director Olivier de La Giraudiere said: “We have been a key partner of The Championships, Wimbledon since 1977.  It is an event that we are very proud to be a part of.  This is one of the highlights of our year in terms of sales, so it is a very important time for us as it helps boost sales of our wines throughout the vital summer months.”

“The new pouch designs look great and encourage collectability year-on-year, which delights our loyal customers as-well-as helps to attract new customers wanting to try Champagne Lanson for the first time. We are positive that the promotion will be successful and we are looking forward to seeing the results over the next few months.”

The promotional sleeves will be promoted in Dubai during June and at London City, Luton, Brussels and Frankfurt Airports in July. The White label bottle will also be on show at Frankfurt.

CHAMPAGNE CASTELNAU UNVEILS NEW LOOK

Champagne Castelnau showcased its new branding last week, which aims to appeal to a younger audience, at the UK market launch in London.

The repackaging takes on a much more minimalist look, which is designed to give the house a more contemporary feel.

While the new logo comprises of two linked letter Cs for Champagne Castelnau which is embedded in a black drop motif signifying the ‘bead’ of champagne.

Champagne Castelnau managing director, Pascal Prudhomme, said: “We have to look forward now, and not look back on tradition. We were not sexy before but we had good wine, and only we knew that.

“I think that all over the world the goal is to be successful by making young consumers interested in the brand. But in order for our wines to be tasted we must first be purchased, and to be purchased we have to be seen in the restaurants and wine shops.

“So it was a necessity to make a change to the traditional champagne bottles and be a little bit different.”

Champagne Castelnau has set a target to sell one million bottles by 2020 and two million by 2025.

Prudhomme added: “Celebrating our centenary last year gave us the opportunity to reflect on our journey ahead and I decided to do an internal audit of our brand, which showed great loyalty from our current customers, plus the opportunity to widen our appeal to new customers.”

Veuve Clicquot introduces Extra Brut Extra Old Champagne

Veuve Clicquot recently unveiled Extra Brut Extra Old champagne. This happens to be the brand’s novel low-dosage cuvée and an “exclusive expression of Yellow Label”.

The international launch event for the cuvée was hosted a few weeks ago by cellar master Dominique Demarville, who announced that the new creation is a result of the richness of the wines he used to make the Champagne.

The notion behind the creation of the enriched cuvee was to create a blend dedicated to extra brut, but also to bring out the imminence of reserved wines. Demarville started out with a vision of displaying how reserve wines are aged at Veuve Clicquot and showing how important they are for Yellow Label. He succeeded in creating the special Veuve Clicquot Extra Brut Extra Old which is an unique combination of reserve wines from six different vintages, including – 2010, 2009, 2008, 2006, 1996 and 1988. Further, a dosage of 3 g/l places the blend in the Extra Brut category, which is used for Champagne with 6g/l of sugar or lower.

The blending and maturity cycle for the cuvée takes almost three years in the bottle and another one year to age in Clicquot’s cellars post-disgorgement. This cuvee is limited to a very small production of 30,000 bottles.

The Official #Champagne Experience Day – London

Kendall-Jackson Vintner’s Reserve Chardonnay 2015  – Wine Review

Kendall-Jackson Vintner’s Reserve Chardonnay 2015  
Wine Review

Lush tropical fruit integrated with some citrus notes. These flavors are carried through to the palate with some hints of vanilla spice to round out the long, lingering finish.

Recommended Food Pairings:

White meats, brie, goat cheese, parmesan, butter and cream sauces.

Notes:

America’s #1 selling Chardonnay for 25 years!

90/100
Liz Palmer
March 14 2017