Fresh Perspectives: The White and Rosé Evolution of Côtes du Rhône and Côtes du Rhône Villages

Traditionally celebrated for their structured reds, Côtes du Rhône (CDR) and Côtes du Rhône Villages (CDRV) are gaining prominence for an unexpected yet compelling shift: the emergence of their white and rosé wine!  Although representing less than 10% of total production, these whites are capturing the attention of sommeliers and wine lovers for their aromatic complexity and nuanced expressions.

This evolution rests upon three foundational elements: a diverse range of terroirs, an expansive array of authorized grape varieties, and the meticulous craft of blending. Together, these factors enable a palette of expressions and styles, from crisp and lively whites to rich and complex expressions, and from delicate, aromatic rosés to full-bodied, gastronomic wines.

WHITE WINES: FROM BRIGHT TO STRUCTURED

FRESH & LIVELY

Key grape varieties include Grenache Blanc, Bourboulenc, and Piquepoul Blanc. Grown on cool, often clay-based soils, grapes are harvested early to preserve freshness and acidity while keeping alcohol levels in check. Fermentation occurs at low temperatures (12–18°C) and in oxygen-free environments to retain varietal aromas of citrus, flowers, and white fruit, with typical grapefruit notes. The palate is lively, fresh, and balanced, perfect as an aperitif or paired with summer salads and goat cheese.

FRUITY & ROUND

A richer interpretation, featuring grapes like Grenache Blanc, Clairette, Bourboulenc, Marsanne, and Roussanne, sourced from various terroirs. Harvested at optimal ripeness, these wines are vinified at 12–18°C to maintain freshness and aromatic expression. Expect notes of exotic and stone fruits (mango, peach, apricot), with a round mouthfeel balanced by bright acidity. Excellent with ceviche, roast poultry, or soft cheeses.

RICH & COMPLEX

Whites that leave a lasting impression. Made from Grenache Blanc, Clairette, Bourboulenc, Viognier, Carignan Blanc, Marsanne, and Roussanne, these wines come from diverse terroirs and are harvested at more advanced ripeness without becoming over-concentrated. They often undergo extended aging, frequently in oak. The aromatic profile is complex, combining ripe, stewed, or candied fruits, dried fruits, spices, and minerality, with occasional toasty, honeyed, or woody notes. The palate is rich and round with great length, perfect for full meals and with excellent aging potential.

ROSÉ WINES: TWO DISTINCT EXPRESSIONS

FRUITY & DELICATE

These rosés are primarily made from Grenache, Cinsault, and Carignan, sometimes with authorized white varieties to enhance acidity. Grown on cool sites and harvested early to preserve freshness and keep alcohol low. Vinified by direct pressing or short maceration, these wines reveal intense aromas of citrus, tropical fruit, and candy. The palate is light, balanced, and refreshing. Best enjoyed young and ideal as an aperitif.

FRUITY & FULL BODIED

A more traditional, full-bodied rosé that emphasizes roundness, balance, and terroir expression. Made mostly from Syrah, with Grenache, Carignan, and Cinsault, these wines are harvested at full ripeness. Vinified by direct pressing or short saignée, they showcase ripe red fruit, delicate floral notes, and soft spices. The palate is structured and concentrated with good length and a deeper hue—a gastronomic rosé to enjoy within two years.

A New Chapter for the Rhône
From the high-altitude vineyards of the Côtes du Rhône to the sun-drenched slopes of the Côtes du Rhône Villages, these white and rosé wines now stand as a compelling reflection of the region’s heritage and its evolving winemaking identity. Fresh, elegant, and character-driven, they invite rediscovery and present a valuable opportunity for trade professionals seeking hidden gems with a strong sense of place.

Tasting Notes from the Côtes du Rhône and Côtes du Rhône Villages

To complement the rich discussion of the Côtes du Rhône and Côtes du Rhône Villages’ evolving whites and rosés, here are three standout examples from the 2023 and 2024 vintages that capture the essence of this movement.

Cellier des Dauphins Prestige Rosé 202490 Points / Liz Palmer
A luminous pale pink hue introduces this elegant rosé, which reveals delicate aromas of fresh strawberries and redcurrant, with subtle floral undertones. The palate delivers a crisp and balanced expression of red berry fruit, complemented by a fine mineral spine with a long fruit-driven finish. An ideal example of the Côtes du Rhône rosé style, refreshing, poised, and effortlessly approachable.

Louis Bernard Côtes du Rhône Blanc 202491 Points / Liz Palmer
A classic Côtes du Rhône blend of Grenache Blanc, Bourboulenc, Clairette, and Roussanne, this wine captures the vibrancy of the region. The nose unfolds with fragrant aromas of white flowers, ripe pear, and stone fruit. The palate is energetic and crisp, offering a harmonious interplay of fruit and floral notes, supported by a rounded, well-structured body with a long, elegant finish. An excellent example of the aromatic precision and balance that define Rhône whites.

Gabriel Meffre Laurus Côtes du Rhône Blanc 202393 Points / Liz Palmer
A captivating nose of honeysuckle, stone fruit, and citrus zest evolves beautifully in this premium Côtes du Rhône blanc. The palate delivers a rich and textural experience, with flavours of juicy peach, crisp apple, and preserved lemon, framed by a luminous acidity with a delicate, mineral undertone. The finish is long, complex, and richly rewarding, making this a compelling example of the depth and aging potential that the best whites of the region can achieve.

New Zealand Winegrowers highlight “white wine” for the month of May

The theme of the month, “Pour Yourself a Glass of New Zealand” comes at a time when New Zealand’s top three exported white wine varieties are internationally celebrated with International Sauvignon Blanc Day (5 May), International Pinot Gris Day (17 May) and International Chardonnay Day (25 May) all falling in the same month.

Charlotte Read, general manager for New Zealand Winegrowers, explains why the trade body is choosing to highlight white wine this May: “New Zealand white wine makes up 93% of our global exports, and while Sauvignon Blanc represents 86% of our exports, New Zealand also produces other world-class white wine varieties such as Pinot Gris and Chardonnay.”

Wine in a Can.  I’m a Fan!

What’s wrong with selling wine in a can?  It was not too long ago when traditionalists thought screw caps on wine bottles were a total outrage to an industry cloaked in tradition. And look at us now; twisting that screw cap with glee and patting ourselves on the back that the screw cap invention protected the cork trees.

Wine in a can is no gimmick. It began in about 2004 with Francis Ford Coppola Winery producing “Sofia”, a blanc de blanc sparkling wine in a can.  It has been growing steadily since then and canned wine was a $50 million business in the US last year. It seems to be falling somewhere between the box wine of student days and elegant, gifting wine in bottles.  We accepted beer in a can, followed by other premium beverages in a can like cocktails, sake, and craft beer, what’s stopping us from embracing the wine in a can trend?

So why is this new format drawing so many consumers?  Firstly, it is mainly the millennial generation that is attracted to wine in a can.  This grouping of people is usually drawn to products of convenience, accessibility, approachability, especially when purchasing wine.

Canned wine ticks all those boxes and so many more:

  • Ease of use: simple to take anywhere, takes up little space, is practically a single-serve unit, no mess
  • Environmentally friendly: the product has a lower carbon footprint because of transporting its reduced weight as well as space efficiency. Aluminum cans are also far easier to recycle than glass
  • Faster chilling: making this product practically instant
  • Adaptability: canned wine can be used in places where glass is normally banned like in parks and swimming pools
  • Price: due to reduced costs of packaging and transport

It is now a question of premiumization.  Consumers, especially the millennials do not want lower quality products, in any format.  The challenge is to prove that canned wine can exceed the consumer’s expectations and deliver a quality wine, regardless of its format.  One way is to encourage the consumer to drink the wine out of a glass and not from the tin.  There is still the old myth: “won’t it taste like metal?”.

Age ability is the other difference.  Wine in a can is meant for immediate consumption.  There are currently no trials or stats to see what the aging process in a can might be, so for now, the wine in your cellar will remain in a bottle, but the wine in your picnic hamper may well be in a can.

Stel + Mar sent us some samples of their wine in a can. The Stel + Mar strap line is “premium wine in a can” and I was not disappointed.

The Premium White is a 250ml Californian Chardonnay at 14.5% alcohol.  It is quite delightful.  I tasted it, enjoyed it thoroughly and poured the rest of the can into my glass to enjoy as I wrote this piece.

Tasting Notes: Aromas of fresh nectarine, lemongrass and a refreshing honeysuckle note make it a very appealing everyday tipple.

The Premium Red is a Californian Zinfandel and has classic varietal typicity.

Tasting Notes: Blackberries and rose petals with dark cherries and cinnamon.  It’s heavy enough to satisfy but light enough to glug.

I am a fan of wine in a can.  It’s a growing business and is to be ignored at your peril.

Stel + Mar Website:  https://stelandmar.com/

Jenny Ratcliffe-Wright Cape Wine Master