Champagne Telmont Debuts the World’s First Ultra-Lightweight Standard Champagne Bottle

This Earth Day, Champagne Telmont introduced the world’s first ultra-lightweight standard champagne bottle to the U.S. market. Weighing 800 grams (1.76 pounds), this bottle’s debut with Champagne Telmont’s Réserve Brut marks a major milestone in sustainable winemaking, reducing carbon emissions by 4% per bottle and challenging long-held industry conventions.

Bottle manufacturing accounts for nearly 30% of Champagne’s carbon footprint. For over two decades, the standard bottle weight remained unchanged at 835 grams, with lighter alternatives dismissed as unviable due to the pressure requirements of champagne-making. But Telmont, driven by its In the Name of Mother Nature mission, challenged industry norms. After years of rigorous research and testing, the Maison vetted an eco-conscious bottle without compromising strength or elegance.

Developed in partnership with French glassmaker Verallia, Telmont co-developed a significantly lighter bottle while maintaining Champagne’s essential pressure resistance and refined aesthetic. This innovation requires no modifications to production processes or existing manufacturing equipment, ensuring seamless adoption across the industry.

“Creativity and innovation must go hand in hand with responsibility. By adopting this ultralightweight bottle, we aim to redefine industry standards and contribute to a more sustainable future for Champagne,” says Ludovic du Plessis, President of Champagne Telmont. “We aim with this new bottle to set a new standard for Champagne, in the name of Mother Nature.”

Telmont’s innovation could eliminate 8,000 tons of CO2 emissions annually if adopted industry-wide. This innovation is not subject to any exclusivity, ensuring that it benefits as many people as possible. There are no barriers to its immediate and widespread adoption across the entire Champagne region as a new standard for the appellation.

Telmont began producing the 800g bottles in 2022 with an initial run of 3,000 bottles. Following the required three-year aging process, these bottles are now arriving in the U.S. market. In 2023, production scaled to 30,000 bottles, followed by 220,000 bottles in 2024 and from 2025 on 100% of Telmont bottles will be produced at this new, lighter weight.

Champagne Telmont’s Réserve Brut will be rolling out in the 800-gram bottle through select in-person retailers and on Champagne Telmont’s website (HERE) for an SRP of $76.

Academic Study Forecasts Wine Industry Revival by 2026

A recent study by the University of Bordeaux and the University of Verona suggests the wine industry could see a recovery starting in 2026. The research used Italian wine producer Masi as a case study. A few weeks ago, an academic research paper “Resilience and preparation for the next cycle of global wine consumption. Masi: an original case study” was presented in Milan by Jean-Marie Cardebat, Professor of Economics at the University of Bordeaux, Director of the ECOr Research Department, Affiliate Professor at INSEEC Grande École and Director of the Wines & Spirits Chair in Paris, together with Davide Gaeta, Professor and lecturer in wine business economics and agri-food markets and competitiveness – Department of Management – University of Verona.

Professor Cardebat explained that economic cycles have always influenced global wine consumption. While current economic and geopolitical challenges have caused a decline in the market, he believes that controlling inflation could lead to a turning point in 2026. He also predicted that 2027 might mark the start of a recovery phase with sustained growth for the wine sector. However, he emphasized that this recovery would not replicate past market conditions. Changes in consumer behavior and new trends will shape the next phase of the industry.

Professor Cardebat also highlighted the importance of premiumization, with consumers increasingly seeking quality and high-value wines. He stressed the need for wineries to invest in brand development and enhance consumer experiences, such as wine tourism, which has grown significantly in recent years. He also noted that emerging markets might drive a renewed interest in red wine, which has declined in Europe.

Professor Gaeta outlined key factors for resilient wine companies to thrive in international markets. These include having a strong organizational structure, transparent information management, and strategies to diversify product offerings. He emphasized the importance of flexibility in responding to changing demand, both in grape supply and product range. Gaeta also pointed out that segmenting distribution and maintaining a diverse presence in global markets can help mitigate risks and create growth opportunities.

Additionally, Professor Gaeta noted that competitiveness in the wine industry can be strengthened through attention to corporate identity, strategic marketing, and innovation focused on sustainability. Both professors agreed that adapting to new consumer preferences and market conditions will be essential for the wine industry to navigate future challenges and opportunities.

Top 10 Countries with the Heaviest Wine Import Tariffs in 2025

Examples of these challenges include the United States’ proposed 200% tariff on European wines, China’s recently lifted 218% tariffs on Australian wines, and the consistently high import duties imposed by emerging markets such as India and Indonesia (OIV, 2024). These key examples illustrate how wine often becomes entangled in broader economic and geopolitical conflicts.

Below are listed [from low to high] the ten most significant wine import tariffs globally, encompassing both Most Favoured Nation (MFN) tariffs and retaliatory measures. Furthermore, distinctions between tariffs imposed on bottled versus bulk wine are discussed where relevant.

1. Russia – 20% on EU wines (potential 200% retaliation) (EU Commission, 2024)

Russia increased its tariff on wines from “unfriendly nations” (mainly the EU, US and UK) from 12.5% to 20% in 2023. This measure, in retaliation for Western sanctions, applies equally to bottled and bulk wine. Russian officials have threatened a 200% protective tariff on EU wines in response to continued sanctions, which would effectively eliminate European wine from the Russian market. Wine from “friendly” nations (e.g., Chile, Armenia, South Africa) continues to enter under lower or duty-free terms.

2. Brazil – 27% MFN tariff on all imported wine (WTO, 2024)

Brazil applies a 27% import duty under the Mercosur Common External Tariff, making it one of the highest base tariffs among major economies. This rate applies to both bottled and bulk wine, with no preferential treatment for large shipments. Additional state and federal taxes often push final retail prices far higher.

3. Morocco – 49% MFN tariff (Moroccan Trade Ministry, 2024)

Morocco imposes an approximate 49% MFN tariff on imported wine. While the European Union benefits from reduced rates due to a trade agreement, non-preferential nations face steep barriers. The tariff applies to all types of wine equally, without distinction between bottled and bulk.

4. Vietnam – 50% MFN tariff (phased reductions for trade partners) (Vietnam Ministry of Trade, 2024)

Vietnam applies a 50% MFN tariff on wine imports. However, it has gradually reduced tariffs for the EU, Australia and Chile through free trade agreements, with European wine set to enter duty-free by 2027. The 50% rate still applies to non-preferential wines, including those from the United States.

5. Indonesia – 90% MFN tariff on all wine categories (Indonesia Trade Authority, 2024)

Indonesia enforces a 90% import duty on all wines, whether bottled or bulk. Additional taxes, including excise duties and VAT, often make wine prohibitively expensive, with retail prices sometimes three to four times the import cost. The high tariff aligns with religious and social restrictions on alcohol.

6. India – 150% tariff on imported wines (Indian Ministry of Commerce, 2024)

India imposes a 150% import duty on all wines, one of the highest rates globally. Though free trade negotiations with the EU and UK are ongoing, no major reductions have been secured. Australia has managed to reduce duties for premium wines through a trade deal, but for most exporters, India remains one of the toughest wine markets due to state-level excise duties that further raise costs.

7. Iraq – 200% tariff on all alcohol imports (Iraqi Trade Authority, 2024)

Iraq levies a 200% import duty on all alcoholic beverages, including wine. This extreme tariff, in place since 2016, is one of the highest globally, effectively tripling the cost of imported wine. There are few exceptions, with only diplomatic imports and some tourism-sector imports avoiding the full tariff burden.

8. United States – Proposed 200% tariff on EU wine (unconfirmed) 

US President Donald Trump has proposed a 200% tariff on European wine in retaliation for EU tariffs on US goods. While this tariff has not been formally imposed, its potential impact would be catastrophic for EU wine exports, as the US remains a key market for European producers. If enforced, it would likely eliminate most European wine sales in the US.

9. Malaysia – 150–250% effective tax on wine (Malaysian Trade Ministry, 2024)

Malaysia employs a complex tax system where import duties, excise taxes, and VAT combine to impose an effective 150% to 250% tax on imported wine. Unlike other countries with simple ad valorem tariffs, Malaysia calculates duties based on alcohol content and volume, making it one of the most expensive markets for wine imports.

10. Egypt – 1,800% MFN tariff on still wine, 3,000% on sparkling wine (WTO, 2024)

Egypt imposes a staggering 1,800% tariff on still wine and 3,000% on sparkling wine, making it the highest import tariff in the world for wine. These tariffs effectively ban foreign wine imports, with only limited exemptions for the tourism sector where a 300% tariff plus VAT applies.

Source:  The Drinks Business UK

OIV Resolution: “Old Vines” Gain Official Status: What This Means for the Industry

The International Organisation of Vine & Wine (OIV) has marked a historic moment for the wine world. During the 22nd OIV General Assembly, Resolution OIV-VITI 703-2024 was adopted, officially defining and recommending standards for “old grapevines” and “old vineyards” in the vitivinicultural sector. This groundbreaking decision recognizes the essential contributions of global initiatives, including The Old Vine Conference, The Old Vine Project, The Old Vine Registry, and Censimento Vecchie Vigne.

Key Definitions:

  • Old Grapevines: A vine officially documented to be 35 years or older, including grafted vines where the connection between rootstock and scion remains undisturbed for at least 35 years.
  • Old Vineyards: Legally delimited vineyard blocks where 85% or more of the vines meet the old vine criteria.

This resolution, the culmination of extended discussions among the OIV Commission Viticulture Experts and consultations with member states, establishes a pivotal framework for vine preservation. Sarah Abbott MW, co-founder of The Old Vine Conference, remarked:

“This is a milestone for the global old vine movement. The EU’s required consideration of OIV recommendations could significantly influence future regulations, particularly in preventing uprooting programs.”

Old Vine Conference 2025: A Global Spotlight

Following this announcement, The Old Vine Conference continues to expand its impact. Next week, it hosts the Old Vine Wine Week (Nov. 18–24), and in 2025, it will bring its prestigious conference to California, further amplifying the importance of heritage vines.

Connect with the Movement:

Website: www.oldvines.org

Instagram:  @ouroldvines

Wine Industry Data: 2023 Europe Wine Consumption

In 2023, EU member states accounted for 48% of global wine consumption, totalling 107 million hectolitres. This volume marked a slight decline of 1.8% compared to 2022. Nevertheless, this consumption level was over 5% below the decade-long average, as the industry faced several challenges.

Source: OIV