Announcing Liz Palmer is Guest Speaker at the 7th UNWTO Global Conference on Wine Tourism

I’m so thrilled to have been invited as a guest speaker at the upcoming 7th UNWTO Global Conference on Wine Tourism!!

The topics for the 7th Edition include “Inclusive, Sustainable and Digital Wine Tourism: Building Stronger Territorial Cohesion”

This yearly conference has become a leading international forum on trends, tools and opportunities to advance global wine tourism. It also provides opportunities for experts and professionals, as well as consolidated and emerging destinations in this tourism segment to exchange knowledge and experiences.

Since 2016, the Conference has highlighted the importance of wine tourism to the socio-economic development of destinations and has served as a platform to exchange experiences, identify good practices and promote wine tourism as a tool for sustainable development.

The 7th UNWTO Global Conference on Wine Tourism will be held November 22 – 24 in Logroño, Spain. Participants include government officials from international and national tourism administrations and organizations, regional and local authorities, international and national destination marketing organizations, UNWTO affiliate members, private sector representatives, wine estates, infrastructure providers and international academia.

I believe everyone in the wine tourism industry can certainly attest to Massimo Garavaglia, Italian Minister of Tourism, statement at last year’s conference, in Alba Italy: “Wine tourism is much more than just selling wine, which clearly is important.  When you sell a bottle of wine, you are selling the territory behind that bottle, the culture of that territory, the history of the men (and women) who designed these landscapes with the rows of vines.”

I have the extreme privilege of sharing insights on the topic of:

Unlocking the Benefits of Digitalization
Digital transformation can revolutionize and enhance wine tourism experiences, provide data and insights, optimize marketing strategies, and foster sustainable growth.

Conference Link: https://www.unwto.org/7-UNWTO-Global-Conference-Wine-Tourism

Hope to see you there!

Liz Palmer

 

 Exploring Ligurian Riviera’s Enchanting World of Vineyards and Villages – Filippo Magnani

Italy has many picturesque wine regions, but the rugged dramatic coastline known as Liguria, or the Italian Riviera, is an improbable treasure trove for the traveling wine enthusiast. Curved around the Mediterranean, the small, terraced vineyards of Liguria dot the landscape from the French border along the west coast of Italy down to the famed Cinque Terre.

The region’s geography plays a significant role in shaping the distinctive characteristics of its wines. Located between the Ligurian Sea and the Maritime Alps, it is a land of both rugged landscapes and a harmonious climate. The unique combination of warm coastal breezes and mountain influences creates an ideal environment for viticulture. The cool maritime influence helps retain acidity in the grapes, while the sun-drenched slopes provide the perfect conditions for grape ripening. The steep grades of many slopes create challenging conditions for grape growing. Some vineyards are isolated on terraces that have been carved out of the cliff and are only accessible by boat. Winemaking traditions in this area can be traced back 2500 years to the Etruscans and Greeks.

The indigenous grape varieties in Liguria have adapted to the region’s particular terroir over centuries. High concentrations of limestone give them a distinct minerality. The region produces mostly white wines (75%) and its most prominent white grape is Vermentino, referred to locally as Pigato meaning ‘spots’ that develop on the grapes as they reach maturity. This aromatic variety thrives in Liguria’s coastal areas, producing wines with vibrant acidity, crispness, and a bouquet of citrus fruits and floral notes. The best examples are praised for their refreshing and mineral-driven profiles. Vermentino is often blended with two other white grapes called Bosco and Albarola.  Bosco gives structure and richness to these wines whereas Albarola can express notes of honey, flowers and perfume especially when made in the sweet style under the unique Cinque Terre Sciacchetrà DOC. For those who like rich and charismatic white wines the Cinque Terre.

As for red wines, Rossese and Ciliegolo and Vermentino Nero take the spotlight here. They create subtle and fruity wines that can show notes of herb and spice. Rossese wines are usually light-bodied and elegant, with red fruit flavors, floral nuances and delicate tannins. These wines capture the essence of Liguria’s terroir, reflecting its maritime influence and mountainous landscapes.

When it comes to tasting Ligurian wines, visitors will also be captivated by the region’s extraordinary food. The bright acidity of the region’s white wines complements the local seafood perfectly. Their citrus notes and hints of salinity provide a delightful pairing with dishes like seafood pasta, grilled fish, or even the Ligurian specialty, pesto. For red wine enthusiasts, their signature lightness offers a pleasant balance that doesn’t overwhelm the palate. They pair excellently with Ligurian-style pizza, salted cod dishes, or even a selection of local cheeses.

Of course, a visit to Liguria would not be complete without experiencing “The Five Villages of the Cinque Terre.” This string of ancient seaside towns nestled along the rugged coastline just northwest of La Spezia have earned themselves the coveted status as a UNESCO World Heritage site as a “cultural landscape” of extraordinary value.

Monterosso al Mare is the largest of the five villages, and it is also home to the only expansive beach in the region. The village is divided into two parts: the new town, where modern buildings and amenities can be found, and the charming old town, with its narrow streets and colorful houses. Monterosso is a great place to start your Cinque Terre adventure, with plenty of hiking trails and panoramic views to enjoy.

Vernazza is considered by many to be the most picturesque of the five villages. Its colorful alleyways and charming harbor attract visitors from all over the world. Vernazza is also home to the Doria Castle, which dates back to the 15th century and offers spectacular views of the village and the sea.

Corniglia is the only village in the Cinque Terre that is not directly connected to the sea. Instead, it is perched on top of a rocky promontory, surrounded by terraced vineyards. Due to its unique position and the effort required to reach it (by climbing 377 steps), it is the least visited of the five villages, making it an ideal spot for those seeking a more tranquil experience. On the hiking path from Corniglia to Manarolo you will find one of the best local wineries, Cantina Cappellini. Here you can taste wines in the middle of the terraced vineyards with stunning views overlooking the sea. Luciano Cappellini and his family have been making remarkable examples of Cinque Terre wines for seven generations.

Manarola is a small village that exudes charm and character. Its tall, colorful houses rise up the hillside leading up to the 14th-century church of San Lorenzo. Manarola is also home to the famous Via dell’Amore (Lover’s Lane), a scenic path that connects Manarola to Riomaggiore.

Riomaggiore, the furthest south of the five villages, is a lively town with vibrant houses that cling to the steep hillside. Its bustling harbor is always busy with fishing boats that provide a steady supply of fresh seafood in its cozy restaurants. Riomaggiore is also home to the ancient Church of San Giovanni Battista which offers stunning views of the village and the sea.

Between Riomaggiore, Vernazza and S. Stefano Magra and Castelnuovo Magna, are 6 hectares of special vineyards cultivated by a talented winemaker named Walter de Battè. Leaving behind his life as a sailor he decided to follow in his father’s footsteps and take up viticulture. In 2003 Walter founded the Primaterra label with a group of friends and local experts. His philosophy is to produce wines that express the union between man, grapes and terroir. Both his whites and reds undergo considerable skin maceration to capture the unique qualities of their territory.

If you continue a little further south past La Spezia you will reach the picturesque town of Portovenere, sometimes called the “Sixth Town” of the Cinque Terre which also has UNESCO World Heritage status. Overlooking the Gulf of La Spezia you can take in the same views and archipelago that enchanted the 19th-century writer Lord Byron. The natural beauty here is truly breathtaking. Enjoy the numerous hiking trails along the coast or take a boat out to Palmaria island where you can dine at the legendary Locanda Lorena seafood restaurant. Portovenere itself also has plenty to discover, from the Doria Castle to the numerous boutique shops and restaurants offering the best of Ligurian wine and cuisine.

If you’re looking for memorable places to visit while tasting these delicious wines and local dishes, there are a few places that stand out. In the north of Cinqueterre, Portofino is a traditional fishing village with sophistication and elegance that attracts celebrities and jetsetters, but its beauty and charm make it worth the visit. For a more laid-back ambiance, the village of Santa Margherita Ligure offers just as much charm with some nice beaches that are perfect for a swim after lunch.

Jerez is Spain’s #1 Wine Tourism Destination

The latest report from La Asociación Española de Ciudades del Vino (ACEVIN) reveals that Marco de Jerez is the Spanish wine destination that has received the highest number of visitors in 2022.

Wine tourism in Spain experienced a post-Covid-19 pandemic boost in 2022, with the number of tourists travelling around the ‘wine routes’ of Spain reaching 2,487,255, 51.59% higher than that of 2021 (1,640,800), though the 2022 result was still only 80% of the last pre-pandemic figure.

Last year’s tourist visits to wineries and wine museums are believed to have generated €75,481,646 for the economy, 39% above the 2021 level, but still 12% short of the 2019 level.

Around 80%, were domestic travellers, though overall proportion of international visitors has increased year-on-year, from 15.14% to 20.4%.

The five wine routes that received the highest number of visitors were as follows (in descending order):

  • Marco de Jerez: 333,781
  • Rioja Alta: 313,974
  • Ribera del Duero: 281,918
  • Penedès: 262,693
  • Rioja Alavesa: 234,101

Given Andalusia’s warm weather, interesting history, and beautiful landscapes, combined with fortified Spanish wines, it makes sense that Sherry country would certainly appeal to travellers.

As far as the routes which attracted the highest percentage of international visitors, these include: Gran Canaria: 66.5%; Alicante: 41.5%; and Penedès: 38.5%.

The most popular time to travel to these regions was October, when many producers have finished their harvests, followed by August, when the beaches of the country’s Mediterranean coast are lined with overseas visitors.

UNWTO Sets Spotlight on Tourism Investment in the Americas

UNWTO further strengthened its cooperation with the Development Bank of Latin America and the Caribbean as it brought together public and private sector leaders to advance investments in the tourism sector.

Against the backdrop of the meeting of its 68th Regional Commission for the Americas, June 30th, 2023 in Quito, Ecuador, UNWTO hosted the Seminar on Sustainable Investments to explore the main challenges and opportunities around this topic in the region, and here are some of the main points.

Tourism Investments: A defining priority

The latest data from UNWTO shows that tourism in the Americas is steadily recovering, with international arrivals reaching 86% of 2019 levels by the end of the first quarter of this year. Moreover, foreign direct investment (FDI) in the tourism sector, which had experienced a decline, is now showing signs of revitalization:

Registered projects investment projects rose by 185% between 2022 2021. These projects accounted for a total value of 192.6 billion USD, reflecting rising investor confidence in the region’s potential.

Additionally, in 2021, Foreign Direct Investment (FDI) surged to US$134 billion, a 56% year-on-year increase, reclaiming a substantial portion of the ground lost in 2020.  …continues at … https://www.unwto.org/news/unwto-puts-spotlight-on-tourism-investment-in-the-americas

 

New Report: Findings reveal that 70% of Cadillac Côtes de Bordeaux is “favorable’ to “extremely favorable’” for red wine production

Experts from the Bordeaux Science Agro have just revealed a report which includes mapping of the terroir’s potential. The main objective of this eighteen-month study is to evaluate the viticultural potential of the terroir of the Cadillac Côtes de Bordeaux appellation for red wines.

Other objectives of the study include:

  1. to preserve the great viticultural terroirs;
  2. improve winegrower’s knowledge of their terroirs;
  3. identify the soil and climate characteristics of the AOC;
  4. highlight the specific characteristics of the intercommunal area; and to
  5. improve viticultural practices in relation to the soil, and lastly, ensure the ecological transition of properties and enhance the landscape.

The aim of the study was to also analyze and map out the AOC, which is spread over 39 communes and covers 27,000 hectares, including an AOC area of 13,200 hectares.

This study was broken down into three phases, as follows:

  1. Construction of the model, modelization: Initial mapping showed that over 60% of the AOC area is in favorable or even extremely favorable zones;
  2. Validation of the model: consideration of geographical and non-geographical results following interviews with winegrowers. Non-geographical results: soil, exposure, topographical position, slope; and to
  3. Improvement of the model by experts.

Here are the findings:

Five zones were established from ‘not very favorable’ to ‘extremely favorable’, with

the less favorable areas being the zones of humid alluvial plains (locally known as ‘palus’), and deep valley bottoms. Moderately favorable areas are the plateaux of redoxic silty luvisols (hydromorphic silty ‘boulbènes’) and the areas of calcareous colluviosols at the palus/slopes interface. The most favorable areas are the slopes on ‘Agenais’ molassic formations, which are predominantly to the north. The east/west facing slopes on Agenais molasses are very favorable areas, as are the areas bordering plateaux, and hilltops too. And finally, the slopes on the predominantly southern Agenais molasses, as well as convex plateaux and gravelly outcrops bordering plateaux (known as ‘peyrosols’) are extremely favorable zones in our region.

In conclusion, the findings report that 70% of the region is “favorable” to “extremely favorable” zones for red production.  To take this even deeper, here are a few facts you need to know:

Gravelly soils are the hallmark of the appellation. These deep soils provide a significant water reserve, and their depth is an important asset when it comes to coping with climate change.

The most important thing to bear in mind about the terroir is its clay soil. Soils on molassic formations are good for making wines that can be kept for a long time or aging. Swelling clay soils are the best. They provide a balanced water supply that is ideal for the vines. But clay-limestone soils also have their advantages. They help to limit water supply, control nitrogen levels in the soil, and protect the vines.

Currently, it is still very difficult to map clay soils. The variability of molasses is not conducive to mapping.

“Soil management and the development of terroirs are major challenges for the sustainability of AOCs,” explains Chantal Larnaudie, President.

The ambition is also to bring new winegrowers on board (out of 14,000 hectares of AOC vineyards, only 7,000 are planted, and 1,900 are declared as Cadillac Côtes de Bordeaux).

Finally, this study will also enable us to select the best terroirs to produce dry white wines, sweet wines, and rosé wines as the Cadillac, Cadillac Côtes de Bordeaux, and Premières Côtes de Bordeaux PDOs are the only ones in the Bordeaux region to be able to claim all wine colors as PDOs, including crémants.

The ODG is also considering widening its specifications to include new colors now that scientific data are available.

Sustainable Wine Tourism

Easy to reach, the Cadillac Côtes de Bordeaux region meets the criteria of sustainable tourism. Follow the dedicated cycle track from Bordeaux and stop off at the estates or take the train to Cérons from Gare Saint Jean in Bordeaux and you’re here in 20 minutes with an electric bike. Another possibility is by boat!

Cadillac Côtes de Bordeaux

Key figures

The AOCs:

AOC red wines (97% of volumes): Cadillac – Côtes de Bordeaux: 57,400 hl – 1,628 ha – 158 producers – 35 hl/ha – AOC white wines (3% of volumes): Cadillac: 785 hl – 45 ha – 31 producers – 14hl/ha and Premières Côtes de Bordeaux: 1,200 Hl – 48 ha – 26 producers – 24 hl/ha

* Preserving biodiversity: 90% of winegrowers have certification. 100% local products from independent winegrowers

* History: A true pioneering spirit

* Winegrowers to discover: Authenticity, with a large number of family estates (82%) handed down from father to son… or father to daughter!

* Les Grandes Côtes: A large wine-growing area with, from bottom to top, 3 geological formations perfectly well drained by the tributaries of the Garonne:

Shallow, brown soils on starfish limestone and clay, stony brown soils (clay / gravel high terraces), leached soils on plateaux (‘Boulbènes’)

* The Garonne effect: The river contributes to the uniqueness of Cadillac Côtes de Bordeaux wines thanks to the temperate local climate

* Modern wines: Perfect balance between the 4 Bordeaux grape varieties, Merlot (55%) Cabernet Sauvignon (25%), Cabernet Franc (15%) and Petit Verdot (5%).