Miller Family Wine Company (California) Unveils AI-Powered Sommelier Technology

The Miller Family Wine Company recently introduced AI-powered sommelier technology on its website. This advancement underscores the company’s digital vision and solidifies its role as a pioneer in the application of artificial intelligence within the wine industry.

MFWC’s AI Sommelier represents a transformative development, fundamentally altering how consumers browse and purchase wine. Utilizing state-of-the-art autonomous AI-powered agents, the AI Sommelier provides fast, personalized recommendations tailored to individual palates. It delivers detailed tasting notes, comprehensive accolades, and expert reviews directly to users. Available 24/7, this innovative tool offers an unparalleled shopping experience, enabling wine enthusiasts to explore and acquire wines with unprecedented ease and confidence.

“We are thrilled to announce the launch of our AI-powered sommelier—the fastest, most intuitive way to learn and shop for wines,” shares Nicholas Miller, Chief Sales and Marketing Officer at MFWC. “Using advanced technology, the AI Sommelier takes the complexity out of choosing the perfect wine, providing detailed comparisons, reviews, tasting notes, and even pairing suggestions so everyone can make informed decisions effortlessly—anytime, anywhere. It’s primed to set a new standard for digital wine retail, and we couldn’t be more excited to share this innovative technology with consumers.”

MFWC’s AI Sommelier is available online at www.millerfamilywinecompany.com, accessible via the small icon in the bottom right corner.

Five New Masters of Wine Announced

Five members of the wine trade from the US, the UK, Norway, Singapore and Mainland China have become Masters of Wine last week, taking the total number of MWs to 421.

The new MW’s will now join the Institute of Masters of Wine having passed all stages are: Neil Bernardi, Tone Veseth Furuholmen, Benjamin Hasko, Victoria Mason and Wei Xing.

They complete the 2024 vintage of Masters of Wine, joining Emily Brighton MW, Christopher Martin MW, Robert Mathias MW, Dror Nativ MW and Pietro Russo MW, who passed in February of this year.

There are now 421 active Masters of Wine based in 30 countries, spanning a wide range of areas in the wine industry.

The MW exam consists of three parts: the theory and practical exams taken at the end of stage two and the research paper (RP) submitted at the end of stage three. The RP is an in-depth study on a wine related topic from any area of the sciences, arts, humanities or social sciences. Completion of the exam seeks to represent an all-encompassing knowledge of the industry, and only when an individual passes the RP do they become a Master of Wine.

All members must sign the IMW’s code of conduct before they have the right to use the title Master of Wine or the initials MW. By signing the code of conduct, MWs agree to act with honesty and integrity and to use every opportunity to share their understanding of wine with others, echoing the IMW’s mission to promote excellence, interaction and learning.

IMW Chair, Cathy van Zyl MW, shared her thoughts on the announcement: “The announcement of new Masters of Wine is always a happy day for the Institute, but more importantly marks a momentous achievement to those receiving the MW title. The journey to becoming a Master of Wine is no small feat and I share my heartfelt congratulations to Neil, Tone, Benjamin, Victoria and Wei. Your dedication, sacrifices, and pursuit of knowledge have led you here. Welcome to the IMW.”

She went on to say, “I’d also like to thank all the MWs who have contributed to our five new MWs’ journeys, those involved in the education programme and examination, as well as those who may simply have answered the odd question here and there, or shared words of encouragement.”

Source: The Institute of Masters of Wine

EU Wine Consumption in 2023: A Marginal Decline Amid Industry Challenges

In 2023, EU member states represented 48% of global wine consumption – drinking 107 million hectolitres. This figure reflected a ‘marginal’ decrease of 1.8% compared to 2022. However, the number was more than 5% below its ten-year average as multiple headwinds buffeted the industry.

Source: oiv

Wine Industry Data: 2023 Europe Wine Consumption

In 2023, EU member states accounted for 48% of global wine consumption, totalling 107 million hectolitres. This volume marked a slight decline of 1.8% compared to 2022. Nevertheless, this consumption level was over 5% below the decade-long average, as the industry faced several challenges.

Source: OIV

Spirits set to overtake wine as global drinking habits change

According to a report from the World Spirits Alliance released on Wednesday, global sales of spirits such as vodka and whisky are expected to surpass wine as drinking preferences have shifted.

The report from Oxford Economics and alcohol market research firm IWSR states 2.67 billion cases of spirits were sold in 2022, almost as many as the 2.8 billion cases of wine sold that year.

“Should current trends in both categories continue, spirits volumes will soon surpass those of wine,” the report states.

Trends, including a shift towards drinking fewer, more expensive drinks, notably a growing range of cocktails, have seen spirits displace wine.

The wine industry has faced a global supply glut, difficult weather and falling demand, which has hit a 27-year low. Beer companies are also grappling with a shift to spirits in some markets.

BY THE NUMBERS

Beer accounted for 75.2% of total beverage alcohol volumes in 2022, followed by wine at 10.4% and spirits at 9.9%;

In terms of the value of sales in 2022, spirits accounted for 40% of total beverage alcohol sales followed by beer at 38.1% and wine at 17.6%;

Indian whisky is set to be the fastest growing spirits category between 2022 and 2027, growing by 50 million cases, with tequila, rum and gin all expected to rise between 10 and 20 million cases. Cognac and Armagnac are set to grow the least in the spirits market.

The production and sale of spirits contributed some $730 billion to the global economy in 2022, when activity ranging from farming and manufacturing to shipping and sales in shops, bars and restaurants is included.

Source: Reuters/World Spirits Alliance