Tag: Wine

CGA’s December’s “US Consumer Impact Report” reveals that bars and restaurants are essential for driving awareness of drinks brands

CGA by NielsenIQ’s latest consumer research reveals that bars and restaurants are essential for driving awareness of drinks brands, with 61% of consumers more likely to look for new brands in the on premise as opposed in stores and 54% stating they’ve made an in-store purchase of a brand that they first tried in the on premise.

CGA’s Consumer Impact report highlights 1,600 consumer behaviors across Florida, Texas, California and New York. The latest research highlights that the frequency of visits to the on premise have remained stable, with 4 in 5 consumers visiting bars and restaurants 3 or more times in the last three months. Plans for visiting also remain very positive with around 73% of US consumers planning to go out in the next weeks.

Consumers continue to seek out new experiences in bars and restaurants, with consumers more likely to first try a new Spirits or Beer brand in the on premise over an in-store purchase – underlining how important venues are in building brand awareness and encouraging trial.

Trial of new drinks brands in bars and restaurants is highly likely to compel consumers in their purchasing decisions in the off premise too – with 54% of consumers agreeing they have made a purchase in store of brands that they first tried in the on premise. 3 in 5 consumers also agree that they are likely to look for new brands in store if they’ve already tried them at a bar or restaurant.

Not only are on premise purchases informing in-store buying behaviors, they also help to build loyalty – with two thirds of consumers agreeing that if they try a new brand they like in a bar or restaurant, they will continue drinking it on subsequent visits.

Ahead of the holiday season, two thirds of US consumers are planning to visit the on premise throughout this period, with 3 in 10 planning to visit on New Year’s Eve specifically. These consumers are planning to visit a range of food- and drink-led venues, with neighborhood bars, fine dining and sports bars leading the list of most popular venues, while beer is the drink of choice for New Year’s Eve.

Moving into the new year, almost 2 in 5 US consumers predict they will visit the on premise more or much more often than they did in 2022, while half plan to maintain their current frequency of visitation. A third of consumers predict their spend in bars and restaurants will increase over the next 12 months, with 2 in 5 consumers willing to spend more for better quality drinks compared to 2022 – providing significant opportunities for premium drinks brands.

Source: CGA Strategy

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OIV Report: Average Volumes for Vintage 2022

World wine production in 2022 is again expected to be slightly below average, with differences between the individual winegrowing zones and countries. The International Organisation of Vine and Wine (OIV) forecasts global production of between 257.5 and 262.3m. hl of wine and must in 2022. There will be regional differences in harvest volumes, but the market surplus will remain.

The average value of 259.9 mill. hl is about 1% below the previous year’s quantity. However, the OIV points out that no information is yet available from China and Russia.

Europe is the heart of global viticulture. The EU alone accounts for 60% of world wine production and production volume is expected to be average, with Italy, France, Romania and Germany, among others, reporting higher harvest volumes than last year. In contrast, Spain, Greece and Portugal have harvested rather low volumes.

In the USA, a slightly lower harvest volume than in 2021 has been reported; 23.1 mill. hl are expected. This would be 4% below the previous year and 6% below the 5-year average, the second lowest volume in the last five years.

After the record year of 2021, the wine-growing countries in the southern hemisphere produced average quantities overall this time, with almost all countries producing less than in the previous year – except for New Zealand, where after a poor harvest in the previous year, this time the largest production quantity ever (3.8 mill. hl, 44% above the previous year) came onto the market. Overall, the southern hemisphere is responsible for about 21% of world wine production in 2022.

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Source:  OIV

The “2021 World’s Most Admired Wine Brands” Announced

Now in its 12th year, The World’s Most Admired Wine Brands is a list of the 50 most admired wine producers from around the globe.

Drinks International polled wine professionals, journalists, educators and MWs in 48 different countries and asked them to make three votes from the list of previous winners or to put forward their own suggestions if the name is not on the list.

Some of the factors included:

The wine is of consistent or improving quality;

The wine reflects its region or country of origin;

The wine responds to the needs and tastes of its target audience;

The wine is well marketed and packaged; and

The wine has a strong appeal to a wide demographic.

Here is the list of the “Top Ten” 2021 Most Admired Wine Brands:

RANK/WINE BRAND/COUNTRY

1          Familia Torres – Spain

2          Bodega Cateña – Argentina

3          Vega Sicilia – Spain

4          Henschke – Australia

5          Concha y Toro – Chile

6          Penfolds – Australia

7          Domaine de la Romanée Conti – France

8          CVNE – Spain

9          Antinori – Italy

10        Chateau Musar – Lebanon

Drinks International editor Shay Waterworth states: “The World’s Most Admired Wine Brands 2022 showcases the most iconic, innovative and respected producers in the world.”

For further details:  http://surl.li/brjhd

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South Africa’s Wine Exports Bounce Back After Two Years

The South African wine industry is making a comeback after facing serious challenges the past two years.

There was a distinct silver lining when wine exports recovered to a healthy“volume of 388 million litres, which amounted to R10.2-billion” according to a statement by Wines of South Africa.

There was a strong demand from UK, US and China, these three countries helped South African wine exports increase by 12.1% in value to R10.2bn in 2021.

Top Export Markets

The UK remains South Africa’s largest export market. Volume sales to UK increased 12% to 92.5 million litres; value sales up 20% to R2.5bn.

Germany was the second largest export market, with volumes at compared to the previous year.

Shipments to the US increased 134% by volume and 39% by value to reach R887m.

The Netherlands was the fourth largest export market (by value), followed by other African countries, with exports increasing 50%. Canada and France were also very strong.

The fastest growth came from China, with exports increasing 189% by volume and 59% by value to R458 million. China is now South Africa’s eighth largest export market.

The South African alcoholic drinks industry suffered a very challenging few years as the government imposed a series of domestic sales bans and export bans during the pandemic.

“It is good for our recovery efforts, as the alcohol industry has suffered almost five alcohol bans which amount to about 26 weeks of non-trading,” said National Liquor Traders Council spokesperson Lucky Ntimane. “So the announcement is a welcome relief, but people need to understand that this is also not a licence for non-compliance. It does not mean that Covid-19 is gone or disappeared.”

The popular trade show Cape Wine is set to take place in October, which could give the industry an added boost. It was initially scheduled for September 2021, but it had to be postponed due to a coronavirus outbreak.

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Burgundy’s Rising Prices Drive Liv-ex 1000 Index In January

 

  • The Liv-ex 1000 continued its bull run into the new year, rising 3.5%.
  • The Burgundy 150 was its best-performing sub-index, up 6.4%.
  • Champagne 50 and Rest of the World 60 followed, both rising 5.6%.

The broadest measure of the market, the Liv-ex Fine Wine 1000 index, rose 3.5% in January to close the month at 439.3.

The index is up 22.3% over one year versus 25.2% for the industry benchmark, the Liv-ex 100. All of the Liv-ex 1000 sub-indices increased last month.

Burgundy outperforms the broader market

The Burgundy 150 index was the best performer, up 6.4%. Prices for the region’s wines continue to soar, driven by looming shortages. Meanwhile, the 2020 En Primeur campaign stimulated demand for back vintages and the region took 24.6% of the market by value last month.

Both the Champagne 50 and the Rest of the World 60 sub-indices rose 5.6%.

Louis Roederer Cristal 2008 – the most traded wine by value in January – was also the top price performer in the Champagne 50, up 19.2%.

The biggest mover within the Rest of the World 60 was Dominus 2015, up 17.7%.

The Bordeaux 500 index has continued to lag behind the other sub-indices, rising just 1.0% in January. The performance of its sub-regions has been mixed, with some of the best-performers coming from Pomerol and rising between 14% to 18%.

Source Liv-Ex

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