WineGB has released its first wine tourism report, revealing a significant surge in visits to UK vineyards and wineries. The recent findings indicate that visits have surged by 55% in the past two years, underscoring the growing popularity of wine tourism in England and Wales.
The report further indicates that 1.5 million people visited UK vineyards and wineries last year, accounting for a quarter of the total income for these establishments. The industry anticipates continued growth and investment, with WineGB forecasting further expansion in the coming years.
WineGB’s 2024 Industry Survey, which captured responses from over 130 members accounting for more than 90% of UK wine production, provides a detailed snapshot of the sector’s forward momentum. The survey reveals that there are currently 300 vineyards and wineries actively engaged in wine tourism.
Among the top activities attracting visitors include:
275 cellar doors and shops
260 guided tours and tastings
103 venues for hire
97 self-guided tours
92 places to stay and eat
38 picnic areas
A notable 42% of inbound visitors expressed high interest in visiting a winery. According to Nicola Bates, CEO of WineGB, commented on the report’s findings: “Our Manifesto for Growth identified essential policies for accelerating our sector’s development. Today’s report showcases the immense value and importance of wine tourism in our industry. It’s our call to action for policy changes in tax, planning, and marketing to unlock the full potential of wine tourism and reach 16 million visitors.