About Liz Palmer

A Global Perspective on Wine and Destination Strategy

Since 2004, Liz has operated at the intersection of wine, destination branding, and global media, building a reputation not only as an influential journalist but as a trusted advisor to wine regions, tourism boards, and luxury brands. Her work extends beyond coverage—she plays an active role in how destinations are positioned, experienced, and understood on the international stage.

Her professional experience includes roles as a senior executive leader, innovative marketer, brand builder, digital marketing expert, and wine tourism specialist. This dual perspective enables her to bridge editorial authority with strategic advisory—equally fluent in storytelling and strategy, which is a useful trick in an industry that often requires both.

Global Recognition and Industry Influence

Recognized among the Top Global Wine Influencers of 2026, Liz Palmer reaches an international audience of wine professionals, decision-makers, and engaged travellers. Her influence has also earned her a place among the Top 20 global social media influencers in wine and spirits, while ranking within the top 1% of LinkedIn’s Industry Social Selling Index (SSI).

In practical terms, this means her work resonates across both consumer and professional audiences—an increasingly valuable advantage in a sector where reputation, narrative, and reach matter almost as much as what is in the glass.

Recognition, Leadership, and Industry Contribution

• Recipient of the 2025 Iter Vitis – Council of Europe Award for Wine Tourism Communication

• Panel Judge, World’s Best Vineyards (2025 + 2026)

• Dame Chevalier, Ordre des Coteaux de Champagne

• Keynote Speaker, UN Tourism Global Conference on Wine Tourism (2024)

• Advisory Board Member, Luxury Lifestyle Awards (Wine & Spirits)

• Judge, Canadian Marketing Awards (2022–2024)

• Consultant, Business France – Canadian Champagne Market Study (2024)

• Vice-Président, Fédération Internationale des Journalistes et Écrivains des Vins et Spiritueux (FIJEV), Paris

• Recipient of the Rémy Martin Award (2021), Cambridge Food and Wine Society of Canada

• Multi-award-winning author of The Ultimate Guide to Champagne

• Cision PR Newswire Partner since 2020

Author, Judge and Global Storyteller

As a journalist and author, Liz Palmer has consistently focused on elevating the conversation around wine—examining not only what is in the glass, but the landscapes, people, traditions, and cultural narratives behind it. Her writing emphasizes depth, accuracy, and global perspective, with a particular focus on wine tourism as a driver of cultural and economic value.

Her work as an international wine judge further reinforces her authority, contributing to global standards of excellence and quality across wine regions and competitions.

A Distinct Position in the Global Wine Industry

Liz Palmer occupies a distinctive position within the wine world: not simply reporting on wine tourism, but actively shaping its future. Her collaborations with tourism boards, institutions, and international wine organizations reflect a broader role as a strategic partner, helping destinations translate their identity into compelling, globally relevant narratives.

“Not simply reporting on wine tourism—but actively shaping its future.

Closing Perspective

In an era where travellers increasingly seek meaning, authenticity, and connection, wine tourism has emerged as one of the most powerful expressions of place. Liz Palmer’s work sits at the forefront of this evolution—bridging tradition and innovation, heritage and strategy, storytelling and measurable impact.

While the wine industry has never lacked for good stories, Liz ensures they are heard on a global stage—and, ideally, experienced in person. After all, a destination is always more persuasive when it can be visited, tasted, and remembered.