Champagne Krug launches ID code … a new way of communicating with consumers in the digital age


Champagne Krug has recently launched ID codes for its top non-vintage blend “Grande Cuvée”. This ID code will detail disgorgement date, and will link to harvest conditions in the years, which the wine is based.

“We know that Krug lovers are interested in how Grande Cuvée ages and this information will enable those with several different blends in their cellars in five years’ time to see which is the oldest” says Olivier Krug, who was recently London for the launch of Krug Vintage 2000 and Clos du Mesnil 2000.

Liz Palmer