It was confirmed this past week that Formula 1 and LVMH will begin their historic 10-year Global Partnership – the iconic luxury champagne brand Moët & Chandon will return as the Official Champagne of Formula 1, bringing the sport together in celebrating every victory.
The champagne has held a special place in Formula 1 since the inaugural season in 1950, when two passionate fans, Paul Chandon-Moet and his cousin, Count Frederic Chandon de Briailles, invited Juan Manuel Fangio to share a toast following his French Grand Prix victory.
Stefano Domenicali, President & CEO of Formula 1, said: “The tradition of toasting on the podium is one of the most iconic moments in our sport and we are thrilled to welcome once again Moët & Chandon as the Official Champagne of Formula 1.
“This partnership celebrates the history, emotion and excellence that bind Formula 1 and Moët & Chandon, in a perfect union of performance and refinement in a truly special year that sees us celebrate our 75th anniversary.
The return of Moët & Chandon to the podium strengthens further the bond of our innovative partnership with LVMH and we cannot wait to toast this extraordinary collaboration together.”
Sibylle Scherer, CEO and President of Moët & Chandon, said:
“We are honored and excited to return as the Official Champagne of Formula 1, celebrating a shared history of collective triumph and dedication since the 1950s. We honor the extraordinary teamwork, the unlimited precision, and the pursuit of excellence that drive both motorsport and our craft. This partnership is a tribute to the unity and shared achievements of inspiring drivers, their devoted teams, and the global community that rallies behind them. As Moët & Chandon takes its place on the podium once again, we proudly continue to craft moments of celebration that belong to everyone committed to this incredible journey.”
Sources: Formula1 and LVMH