UK Remains Champagne’s #1 Market

Champagne exports across the globe has increased by 3.4% in value while the number of bottles exported fell by four million in 2012, according to the Comité Interprofessionnel du Vin de Champagne (CIVC).
UK remains Champagne’s number one market, for the 17th year in a row. Amounting to 32.4m bottles; the UK is 6.1% down in volume but 0.5% up in value.

The increase in value was due to heavy spending from wealthy consumers of Russia and China living and visiting London. Restaurants, hotels, elite bars and clubs account for 30% of UK sales.

“We are seeing a new market emerging, as discerning consumers come and settle in London from developing Champagne markets such as China, India and Russia,” said Françoise Peretti of UK Champagne Bureau.
She pointed out that the value increase is due to restaurants, hotels, elite bars and clubs that account for 30% of UK sales.

“London truly is leading the way as the place to come and explore the best of Champagne’s diversity,” said Peretti.

Champagne 2011 exports reached their second highest volume in 5 years

Champagne exports 2011 reached their second highest volume in five years – with sales close to the peak of 2007. Exports in 2011 were up by 5.1%, rising to a total of 141.2m bottles, the second largest volume ever achieved behind 2007 and only 9.5m bottles less than this peak, according to the latest statistics just released by Champagne’s governing body CIVC.

However because of a slight downturn in domestic sales in France, where the market weakened towards the end of the year, total sales figures rose by just over 1%, to 322.97m bottles.

The best performers in emerging markets were Russia (up 24.5%), China (up 19.4%), and Hong Kong (up 15.1%) – the rate of growth slowed in the second half of 2011; these three markets between them account for 4.1m bottles.

Top performer in emerging markets was India at 58.7% – total shipments to this market reached 290,286 bottles.

Shipments to Belgium and Germany both rose by 8.5% – the best results achieved within Europe.

Shipments to the USA recovered well, rising by 14.4% to 19.4m bottles – still short of the historic peak of 23.2m bottles in 2006.

Shipments to Australia rose to 4.86m bottles.

Michel Letter, head of G.H. Mumm and Perrier-Jouët, said, ‘2011 was the third best year ever after 1999 and 2007 with total shipments reaching 323m bottles, not bad considering the worldwide economic situation.’

Liz Palmer
@champagnehouses