VIAGRA IS CHAMPAGNE’S MAJOR THREAT
Champagne’s stiffest competition comes not from Prosecco, Cava or English sparkling wine – but from Viagra, according to Pierre-Emmanuel Taittinger. Speaking at the Reuters Global Luxury Summit last week, the Taittinger chief executive also predicted that Champagne exports to China will outstrip the US within 15 years. And he expects Champagne sales to rebound this […]
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