The $100,000 Midas Champagne Bottle


The myth of King Midas, the man who was blessed (and cursed) with the ability to turn anything he touched to gold, has inspired many things but few as lavish as Midas bottle from Armand de Brignac. According to wine bottle naming code, Melchizedek is the term usually used to describe a 30-liter vessel equivalent to 40 regular-sized 750ml bottles but perhaps Midas makes more sense for this bottle which weighs in at 100 pounds.

We’ve written about Armand de Brignac before. The luxury Champagne from the award-winning Champagne Cattier chateau of Chigny-les-Roses, France is instantly identifiable by the dramatic Ace of Spades insignias on its bottle. In the last few years it has become a celebrity favorite. Armand de Brignac has three cuvees: Brut Gold, Rose and Blanc de Blancs.

The first Midas bottle of Armand de Brignac sold for $100,000 at the XS nightclub in Las Vegas’ Encore casino. Mixed martial arts and UFC heavyweight champion Cain Velasquez hosted his UFC 125 after-party joined by fighters Gilbert Melendez, Urijah Faber, Jake Shields, and UFC announcer Bruce Buffer. Two strongmen were needed to carry the bottle to the table of the anonymous high-roller who made the purchase. No word on what happened to the bottle afterward.