Champagne Castelnau has announced its partnership with Amaury Sport Organisation, organizer of the Tour de France and other cycling events.
The annual epic cycling race will begin in Brussels today (6 July), making its way to Épernay and Reims in the Champagne region. The peloton will arrive in Epernay on Monday 8th July, departing Reims on Tuesday 9th July.
In its capacity as official Champagne of Amaury Sport Organisation, organizers of the Tour de France, Castelnau has released a limited edition of its Brut Reserve NV to commemorate the 100th anniversary of the famous Yellow Jersey. The Cuvée Siècle Jaune is a blend of 50% Pinot Meunier, 40% Chardonnay and 10% Pinot Noir, with 40% reserve wines and it comes in a black bottle with yellow writing.
Champagne Castelnau will also be served at the end of each stage of the Tour de France and hosting a series of events in celebration. The race traverses several wine regions in eastern France, including Alsace, before making its way through Provence and the Languedoc.
The race’s inaugural edition was 1903 – it has been held annually since that year, except for the period during the Two World Wars.