Liz Palmer

Vinitaly 2026 Signals a New Era: How Wine Tourism Is Redefining the Global Wine Industry

Articles, Events, Global Wine Evemts, Liz Palmer, Wine, Wine Economics, Wine Marketing, Wine News, Wine Tech, Wine Technology, Wine Tourism, Wine Trade, Wine Trends /

In Verona this spring, the mood is shifting. At Vinitaly 2026, taking place April 14–17, 2026, the global wine community will once again gather to taste, negotiate, and forecast. Yet this year, something fundamental has changed. The conversation is no longer centred solely on vintages, pricing, or export markets. Instead, it is about people, place, […]

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Global Wine Tourism Intelligence Briefing [Week of March 23, 2026] Part 3 – What Wine Destinations Should Do Next

Articles, Liz Palmer, Liz Palmer Wine Tourism Brief, Tourism, Travel, Trending Topics, Wine Tourism, Wine Trends /

Based on current global signals, four strategic imperatives are emerging: Design for experience, not just product Embed digital into the visitor journey Build tourism as a revenue pillar—not a marketing line item Engage younger audiences through participation, not instruction Wine tourism is no longer about showcasing place. It’s about activating it. The destinations that win

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Global Wine Tourism Intelligence Briefing [Week of March 23, 2026] Part 2 – From Selling Bottles to Engineering Experiences

Articles, Liz Palmer, Liz Palmer Wine Tourism Brief, Tourism, Travel, Trending Topics, Uncategorized, Wine, Wine Tourism, Wine Trade, Wine Trends /

The traditional wine model is being quietly replaced. Then Now Sell wine, add tourism Sell experiences, wine follows Volume-driven Value-driven Static tastings Immersive ecosystems Storytelling Experience engineering We are entering an era where: The tasting room becomes a stage The vineyard becomes a platform The visitor becomes a participant If your experience hasn’t evolved in

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Global Wine Tourism Intelligence Briefing [Week of March 23, 2026] – Liz Palmer

Articles, Global Wine Tourism Intelligence Briefing, Liz Palmer, Liz Palmer Wine Tourism Brief, Tourism, Travel, Trending Topics, UN Tourism, Wine, Wine Economics, Wine Marketing, Wine News, Wine Science, Wine Tech, Wine Technology, Wine Tourism, Wine Trade /

From Tasting Rooms to Experience Economies: Wine Tourism as Core Strategy The global wine sector is entering a period of structural recalibration, one that is as much about economics as it is about cultural relevance. Across leading wine regions in North America, Europe, and Australia, recent developments indicate a clear and consistent shift: wine tourism

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Liz Palmer Named Among the World’s Top 100 Wine Blogs to Follow in 2026

Articles, Liz Palmer, Wine Tourism, Wine Trade /

I am pleased and honoured to share that my wine and wine tourism platform has been included in Feedspot’s World’s Top 100 Best Wine Blogs to Follow in 2026. This recognition reflects the continued importance of rigorous wine journalism and thoughtful storytelling in shaping the global conversation around wine, wine culture, and wine tourism. The

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Holiday Indulgence: Curated Champagnes, Wines + Spirits Worth Savouring

Articles, champagne region, Champagne reviews, Liz Palmer, Locations reviews, Tourism, Travel, Wine, Wine and Food Pairings, Wine Marketing, Wine News, Wine Tourism /

The holidays arrive not simply as a date, but as a shift in rhythm, a soft glow settling over the season, where ritual, elegance, and togetherness take centre stage. It’s the moment when the bottles we open matter just as much as the company we keep, and when craftsmanship becomes part of the celebration. Starting

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Canadian-British Wine Journalist Liz Palmer Wins Prestigious 2025 Iter Vitis & Council of Europe Award for Communication

Articles, Liz Palmer, Wine Awards, Wine Marketing, Wine News /

TORONTO, Oct. 23, 2025 /CNW/ – Canadian-British wine journalist, award-winning author, and global influencer Liz Palmer has been honoured with the Best Wine Tourism Communication Award at the internationally recognized Iter Vitis Awards, part of the Council of Europe’s Cultural Routes Programme. The ITER VITIS Conference, held last week in Thessaloniki, Greece, brought together leading global experts, institutions, and regional

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Liz Palmer – Wine Journalist receives the 2025 ITER VITIS + The Council of Europe Award for Communication

Articles, Global Wine Evemts, Influential Women, Liz Palmer, Trending Topics, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wines of Greece, Women in Wine, Women in Wine Talks, Women on Boards /

“I am thrilled and deeply honoured to receive the 2025 ITER VITIS Award for Communication, recognizing my global advocacy in promoting wine culture, education, and responsible tourism.” The award was presented a few days ago at the ITER VITIS Conference in Thessaloniki, Greece.  This inspiring event brought together international experts and institutions to explore how

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Raise Your Glass to New Zealand for International Pinot Noir Day – August 18th

Liz Palmer, Locations reviews, New Zealand Wine, Tourism, Travel, Uncategorized, Wine, Wine and Food Pairings, Wine Marketing, Wine News, Wine Review, Wine Tourism, Wine Trade, Wine Trends, Wines of New Zealand /

There’s something irresistibly seductive about Pinot Noir. It’s the grape varietal that makes sommeliers swoon, winemakers sweat, and wine lovers fall head over heels. And while Burgundy may have long been considered its spiritual home, New Zealand has been quietly (and sometimes not-so-quietly) redefining the Pinot Noir conversation. This August 18th, as the wine world

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Global Wine Tourism Soars in 2024 Despite Historic Lows in Production and Consumption

Articles, Liz Palmer, Tourism, Travel, Wine, Wine Economics, Wine Marketing, Wine News, Wine Tourism, Wine Trends /

The global wine tourism sector demonstrated exceptional growth and resilience in 2024, according to The Global Wine Tourism Market 2024 report, published by Vinetur on July 16, 2025. Despite a challenging year for wine production and consumption worldwide, wine tourism emerged as a dynamic and vital segment within the broader tourism and beverage industries. Market

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