Liz Palmer

FINE 2027: Valladolid to Bring the Global Wine Tourism Industry Together

Liz Palmer, Liz Palmer Wine Tourism Brief, Spanish Wine, Wine, Wine Education, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wine Trends, Wines of Spain /

FINE, the International Wine Tourism Marketplace, will return to Valladolid, Spain, for its eighth edition on 10–11 March 2027, reinforcing its position as an important international meeting point for the wine tourism industry. The professional marketplace will bring together wineries, wine regions, hotels, tour operators, specialist travel agencies, destination organizations, and tourism professionals from across […]

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Why Tuscany Continues to Set the Global Standard for Wine Tourism: Inside Calici di Stelle 2026

Italian Wine, Liz Palmer, Liz Palmer Wine Tourism Brief, Uncategorized, Wine Marketing, Wine News, Wine Tourism, Wines of Italy /

As wine tourism continues to evolve, travellers, we are learning, are seeking far more than exceptional wines. They want authentic experiences, meaningful connections with place, and memorable moments that combine culture, gastronomy, heritage, and landscape. Tuscany certainly delivers this. From July 24 to August 16, Tuscany’s renowned Calici di Stelle (Goblets Under the Stars) returns

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Beyond the Tasting Room: The 10 Trends Redefining International Wine Tourism in Summer 2026

Liz Palmer, Liz Palmer Wine Tourism Brief, Tourism, Travel, Trending Topics, Wine Marketing, Wine News, Wine Tourism, Wine Trends /

For decades, wine tourism was defined by tasting rooms, cellar doors, and the quality of the wines poured into guests’ glasses. Today, that model is evolving rapidly. The summer of 2026 marks a significant turning point for the global wine tourism industry. While exceptional wines remain the foundation of every successful destination, they are no

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National Press Release Announces My Appointment as a 2026 Canadian Marketing Association Awards Judge

Liz Palmer, Liz Palmer Wine Tourism Brief, Tourism, Travel /

Today, a national press release was distributed across Canada and the United States announcing my appointment as a Judge for the 2026 Canadian Marketing Association (CMA) Awards. I’m honoured to once again serve on the judging panel in the Brand Building discipline, recognizing the campaigns that demonstrate outstanding strategy, creativity, innovation, and measurable business impact.

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Honoured to Judge Excellence in Brand Building at the CMA Awards

Liz Palmer, Liz Palmer Wine Tourism Brief /

I’m honoured to once again serve as a Senior Judge for the Canadian Marketing Association (CMA) Awards, evaluating entries in the Brand Building discipline. Recognized as Canada’s premier marketing awards program, the CMA Awards celebrate the country’s most innovative, creative, and results-driven campaigns – setting the benchmark for excellence across the marketing industry. I look

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AMG Precision Rally 2026: Conquering Nova Scotia’s Legendary Cabot Trail

Articles, Liz Palmer, Tourism, Travel, Trending Topics /

Three Days. Two Nights. 350 km. One Legendary Journey Around Nova Scotia’s Cabot Trail. Every great rally is measured not only by the roads travelled, but by the memories created behind the wheel. Over three unforgettable days and two incredible nights, I joined 20 drivers, co-pilots, and two photographers for the perfect blend of precision

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Vinitaly 2026 Signals a New Era: How Wine Tourism Is Redefining the Global Wine Industry

Articles, Events, Global Wine Evemts, Liz Palmer, Wine, Wine Economics, Wine Marketing, Wine News, Wine Tech, Wine Technology, Wine Tourism, Wine Trade, Wine Trends /

In Verona this spring, the mood is shifting. At Vinitaly 2026, taking place April 14–17, 2026, the global wine community will once again gather to taste, negotiate, and forecast. Yet this year, something fundamental has changed. The conversation is no longer centred solely on vintages, pricing, or export markets. Instead, it is about people, place,

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Global Wine Tourism Intelligence Briefing [Week of March 23, 2026] Part 3 – What Wine Destinations Should Do Next

Articles, Liz Palmer, Liz Palmer Wine Tourism Brief, Tourism, Travel, Trending Topics, Wine Tourism, Wine Trends /

Based on current global signals, four strategic imperatives are emerging: Design for experience, not just product Embed digital into the visitor journey Build tourism as a revenue pillar—not a marketing line item Engage younger audiences through participation, not instruction Wine tourism is no longer about showcasing place. It’s about activating it. The destinations that win

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Global Wine Tourism Intelligence Briefing [Week of March 23, 2026] Part 2 – From Selling Bottles to Engineering Experiences

Articles, Liz Palmer, Liz Palmer Wine Tourism Brief, Tourism, Travel, Trending Topics, Uncategorized, Wine, Wine Tourism, Wine Trade, Wine Trends /

The traditional wine model is being quietly replaced. Then Now Sell wine, add tourism Sell experiences, wine follows Volume-driven Value-driven Static tastings Immersive ecosystems Storytelling Experience engineering We are entering an era where: The tasting room becomes a stage The vineyard becomes a platform The visitor becomes a participant If your experience hasn’t evolved in

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Global Wine Tourism Intelligence Briefing [Week of March 23, 2026] – Liz Palmer

Articles, Global Wine Tourism Intelligence Briefing, Liz Palmer, Liz Palmer Wine Tourism Brief, Tourism, Travel, Trending Topics, UN Tourism, Wine, Wine Economics, Wine Marketing, Wine News, Wine Science, Wine Tech, Wine Technology, Wine Tourism, Wine Trade /

From Tasting Rooms to Experience Economies: Wine Tourism as Core Strategy The global wine sector is entering a period of structural recalibration, one that is as much about economics as it is about cultural relevance. Across leading wine regions in North America, Europe, and Australia, recent developments indicate a clear and consistent shift: wine tourism

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