The Fifth China (Ningxia) International Wine Culture and Tourism Expo, held in conjunction with the 32nd Concours Mondial de Bruxelles from June 9 to 12, 2025, marked a pivotal moment for China’s rapidly evolving wine industry. Hosted in Yinchuan, the capital of the Ningxia Hui Autonomous Region, this convergence of a prestigious international wine competition and a major wine tourism event underscored the city’s strategic ambition to establish itself as a world-class wine capital.
In recent years, Yinchuan has implemented a bold development strategy centred on viticultural excellence, ecological stewardship, and global engagement. The region now features China’s most concentrated wine-producing corridor, with more than 273,000 mu (approximately 18,200 hectares) of vineyards and a thriving network of 155 wineries and grape-growing organizations.
In 2024, Yinchuan’s annual wine production reached 75 million bottles, representing approximately 26.8% of the country’s total estate wine output. Notably, 19 locally produced wines have been selected as national gifts and exported to over 40 countries and regions, further enhancing the region’s international profile.
The transformation of the eastern foothills of the Helan Mountains, from barren sands to flourishing vineyards, has been driven by a comprehensive model of ecological revitalization. Yinchuan’s integrated strategy aligns wine production with the conservation of mountains, forests, wetlands, and grasslands, demonstrating how terroir expression and sustainability can coexist. Guided by the principle of “ecology + industry,” this approach has successfully blended environmental restoration with the growth of cultural tourism and wine-based experiences.
Today, precision viticulture, meticulous vineyard management, and the use of advanced winemaking technologies characterize the region’s production practices. These efforts are supported by state-level classifications and the recognition of 53 enterprises with certified geographical indications, further solidifying the region’s credibility and distinct identity.
As the driving force behind Ningxia’s wine industry, Yinchuan is cultivating both prestige and performance. In 2024, the city’s wine sector generated an output value of 36 billion yuan (approximately $5.02 billion USD), affirming its emergence as a rising powerhouse in the global wine arena.
SOURCE: Xinhua Silk Road