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Wine Economics Archives - Liz Palmer

Wine Economics

ENIT Toronto Highlights Southern Italy’s Growing Appeal for Wine, Gastronomy and Cultural Tourism

Italian Wine, Tourism, Travel, Wine Economics, Wine Investment, Wine Marketing, Wine News, Wine Tourism, Wine Tourism News, Wine Trade, Wines of Italy /

Calabria, Sardinia and Sicily demonstrate the potential of experiential tourism, regional identity and year-round destination development. I attended the Italian National Tourist Board (ENIT) Press Day at Spazio Camera, in Toronto’s Little Italy, where over 25 journalists and tourism trade professionals gathered to explore the evolving tourism proposition of Calabria, Sardinia and Sicily. Led by […]

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Mendoza’s Data-Driven Wine Tourism Strategy: A New Direction for Destination Management

Uncategorized, Wine, Wine Economics, Wine Investment, Wine Marketing, Wine News, Wine Tourism, Wine Tourism News, Wines of Argentina /

Mendoza, one of the world’s leading wine tourism destinations, is taking an important step towards evidence-based destination management through a new partnership designed to strengthen tourism intelligence, economic planning and industry competitiveness. Announced on October 15, 2026, the agreement between Ente Mendoza Turismo (EMETUR) and Bodegas de Argentina establishes a framework for systematically collecting and

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2026 Great Wine Capitals Conference: Redefining the Future of Responsible Wine Tourism in New Zealand

New Zealand Wine, Tourism, Travel, Trending Topics, Wine, Wine Economics, Wine Marketing, Wine News, Wine Tourism, Wine Tourism News, Wines of New Zealand /

I was honoured and delighted to receive an invitation to speak at the 2026 Great Wine Capitals Global Network Annual Conference in Hawke’s Bay, New Zealand, this October. Unfortunately, I was unable to participate this year, which was particularly disappointing given the conference’s timely focus on responsible wine tourism, sustainability and strategic destination development –

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25 Years of UNESCO: How Wine Tourism Transformed Portugal’s Douro Valley

Port, Portugal, Wine, Wine and Food Pairings, Wine Economics, Wine Marketing, Wine Tourism, Wine Trends, Wines of Portugal /

Portugal’s Douro Valley is marking 25 years as a UNESCO World Heritage Site and new figures demonstrate just how significant wine tourism has become to the region’s economy. When the Alto Douro Wine Region was inscribed on UNESCO’s World Heritage List in December 2001, the designation recognised a cultural landscape shaped by centuries of viticulture,

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The World’s 50 Best Vineyards 2026 Heads to Chile: Santiago to Host Global Wine Tourism’s Premier Awards

Chile Wine, Chile Wine Tourism, Wine, Wine Economics, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wines of Chile /

Santiago, Chile, will host The World’s 50 Best Vineyards 2026 during the week of 16 November, marking the awards’ first-ever edition in Chile. Home to the renowned Maipo Valley and gateway to many of Chile’s leading wine regions, Santiago provides the ideal setting to celebrate the world’s most outstanding vineyard experiences. The event will bring

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Why Investment Readiness Will Define the Next Era of Wine Tourism

Articles, Tourism, Travel, Trending Topics, UN Tourism, Wine, Wine Economics, Wine Investment, Wine Marketing, Wine News, Wine Tourism /

The global wine tourism industry is entering a new phase of maturity. While exceptional wines, beautiful landscapes, and authentic visitor experiences remain fundamental, they are no longer enough to guarantee long-term success, as previously discussed. Increasingly, the destinations that will lead the next generation of wine tourism are those capable of attracting sustained investment, building

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What Napa and Sonoma’s Tasting Fee Cuts Mean for the Future of Global Wine Tourism

California Wine, Liz Palmer Wine Tourism Brief, News, US Wine, Wine Economics, Wine News, Wine Tourism, Wines of California /

For decades, Napa Valley and Sonoma County represented the gold standard of premium wine tourism. Exclusive tastings, luxury hospitality, and elevated visitor experiences helped establish California Wine Country as one of the world’s most successful wine tourism destinations. Today, however, a significant shift is underway. Faced with declining visitation, changing consumer preferences, and broader challenges

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Robert Mondavi Winery Reopens: Redefining the Global Benchmark for Next-Generation Wine Tourism

Articles, Tourism, Travel, Trending Topics, Uncategorized, US Wine, Wine Economics, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wine Trends, Wines of USA /

Following a three-year transformation, Robert Mondavi Winery has reopened its historic Oakville estate, marking its 60th anniversary with what is arguably one of the most significant wine tourism reinventions in Napa Valley since the 1960s. The relaunch introduces a fully modernized visitor ecosystem, new hospitality and culinary spaces, expanded indoor-outdoor tasting environments, and advanced winemaking

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Vinitaly 2026 Signals a New Era: How Wine Tourism Is Redefining the Global Wine Industry

Articles, Events, Global Wine Evemts, Liz Palmer, Wine, Wine Economics, Wine Marketing, Wine News, Wine Tech, Wine Technology, Wine Tourism, Wine Trade, Wine Trends /

In Verona this spring, the mood is shifting. At Vinitaly 2026, taking place April 14–17, 2026, the global wine community will once again gather to taste, negotiate, and forecast. Yet this year, something fundamental has changed. The conversation is no longer centred solely on vintages, pricing, or export markets. Instead, it is about people, place,

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Global Wine Tourism Intelligence Briefing [Week of March 23, 2026] – Liz Palmer

Articles, Global Wine Tourism Intelligence Briefing, Liz Palmer, Liz Palmer Wine Tourism Brief, Tourism, Travel, Trending Topics, UN Tourism, Wine, Wine Economics, Wine Marketing, Wine News, Wine Science, Wine Tech, Wine Technology, Wine Tourism, Wine Trade /

From Tasting Rooms to Experience Economies: Wine Tourism as Core Strategy The global wine sector is entering a period of structural recalibration, one that is as much about economics as it is about cultural relevance. Across leading wine regions in North America, Europe, and Australia, recent developments indicate a clear and consistent shift: wine tourism

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