Bordeaux Wines Unveils New Global Campaign

Bordeaux Wines is excited to bring the extraordinary and unexpected diversity of its region to the fore with a dynamic new international campaign. Designed to shine a light on the region’s exceptional men and women, their commitment to sustainability, the terroirs and of course their wines, the campaign gives all those who work in the Bordeaux wine industry a loud, shared voice.

“We have evolved, using our differences to meet the requirements of the world today. Bordeaux wines are all about unexpected encounters, exciting conversations and new opportunities. We are multi-faceted. We are creative and discerning. We are united as one brand and we are ready to be (re)discovered.” – The winemakers and merchants of Bordeaux

Shaking Things Up: A Multi-Platform, Global Reveal
Faces, landscapes and wines, winegrowers, merchants, restaurateurs, wine shop managers – everyone involved in Bordeaux wines has come together to show people exactly what Bordeaux is all about: a hub of diversity, creativity and innovation that’s waiting to be shared. It’s time to Join the Bordeaux Crew. The creative will be unveiled at trade fairs around the world from February on, and appear in digital campaigns in France, Belgium, the USA and the UK before being rolled out in Japan and China in 2025, serving as the foundation to building a digital community. In the UK, it will also feature at The Big Feastival in August.

Coming Together: A Campaign Built by, for and with the Sector
Despite the many challenges that its vineyard has faced in recent years, the Bordeaux wine community has reinvented itself to share its unique story. Winegrowers and merchants have worked closely with creative experts to ensure that this campaign truly reflects their identity: a group of people with character and determination, driving innovation, all united around a collective commitment to sustainable viticulture with the consumer always at its core.

Telling the Story: A Chronicle of Individuality, Epitomized by Its Men and Women
Conceived like a chronicle, this campaign takes its roots in the terroirs of each appellation (AOP) and is inspired by the environmental, societal and social commitments that go into each and every Bordeaux wine. Its protagonists are all local winegrowers and merchants, wine shop managers, chefs and sommeliers chosen to reflect the renewed energy of Bordeaux. The creative welcomes consumers into this passionate and fascinating community, inviting them to delve into the stories of Bordeaux’s men and women, terroirs and of course red, white, rosé, sweet and sparkling wines. This creative has been conceived not only to appeal to consumers, but also to encourage global wine professionals to reconsider and reinvigorate their relationship with Bordeaux.

Bordeaux Big Bottles 2024
The dynamic global program makes its mark on the USA’s East Coast with the popular Bordeaux Big Bottles campaign, which returns for its fifth edition this fall from October 10 – 31. This year, the campaign extends to New York state and New Jersey from its usual activation in New York City, with select restaurants and wine shops participating. The campaign will spotlight large-format, 3-Liter bottles from over 25 producers across the region to engage new and current consumers, allowing them to discover the modernity and diversity of Bordeaux.

For further information: www.bordeaux.com/us

The 10 Most Expensive Wines in the World

Few things in the world improve in quality and value with age. Aged wine is one of those things, defined by elegance, rarity and finesse. If you are drawn to the thrill of owning something truly one of a kind, this niche market will certainly appeal to you.

We’ve all heard the expression “aging like a fine wine,” so you may not be surprised to learn seven of the 10 most expensive wines in the world are from 1947 or earlier. That includes three bottles that date back to the 18th century. No need to check the “best before” date.

Rank Wine Year Country Price
1 Domaine de la Romanee-Conti Grand Cru 1945 France $558,000
2 Screaming Eagle Cabernet Sauvignon 1992 United States $500,000
3 Jeroboam of Chateau Mouton-Rothschild 1945 France $310,700
4 Cheval Blanc 1947 France $304,375
5 Château Lafite 1869 France $230,000
6 Château Margaux 1787 France $225,000
7 Ampoule from Penfolds, Block-42 Cabernet Sauvignon 2004 Australia $168,000
8 Chateau Lafite Rothschild 1787 France $156,450
9 Henri Jayer, Vosne-Romanée Cros Parantoux 1999 France $136,955
10 Massandra Sherry de la Frontera 1775 Spain $43,500

France leads the way for luxury wines
What conclusions can we draw from the list? We all already knew that they like their wine in France, so the fact they produce the most expensive wines around won’t come as a huge shock.

Seven of the top ten most expensive wines ever sold hail from France, although special mention must go to the United States’ own Screaming Eagle Cabernet Sauvignon, made in Napa Valley in 1992. Only 175 cases were produced at a time when Screaming Eagle Cabernet hadn’t yet established itself as a premium wine producer.

Clarendelle & Domaine Clarence Dillon named exclusive wine partners of the 96th Oscars®

For the second consecutive year, Clarendelle and Domaine Clarence Dillon, will be the official 2024 wine partners of the Academy Museum of Motion Pictures, as well as the Governors Ball.

Clarendelle was created by Prince Robert of Luxembourg, representing the fourth generation in a family story that began with his great-grandfather’s purchase of the historic Château Haut-Brion in 1935. While primarily renowned for its excellence in the worlds of oenology and gastronomy, Domaine Clarence Dillon has long been a supporter of the arts, with Prince Robert’s early professional life even including screenwriting. Today, under Prince Robert’s leadership as Chairman & CEO, Domaine Clarence Dillon has grown to include three prestigious wine estates (Château Haut-Brion, Château La Mission Haut-Brion and Château Quintus). In 2015, the company opened a Paris restaurant, Le Clarence, proclaimed one of the 50 Best Restaurants in the World. The elegant and original restaurant has enjoyed its two-star Michelin status since its opening. In the same year, “La Cave du Château” was launched, a unique fine wine merchant with an exceptional collection of wines and vintages that today enjoys four locations in Bordeaux and Paris, including its online presence at www.lcdc.wine.

Like the Academy Awards®, also steeped in a nearly century-long tradition, Clarendelle offers a contemporary expression of our times and the celebrated French “Art de Vivre.” The highly experienced Château Haut-Brion winemakers oversee the blending process for Clarendelle, vintage after vintage, as they do for the notorious Château La Mission Haut-Brion and Château Quintus estates. The Clarendelle bottles are then cellared before being released to the market when they are judged to have reached their ideal drinking age, offering the finest expression of their Bordeaux terroirs to wine lovers globally.

“Since its earliest days, our family company Domaine Clarence Dillon has been a fervent supporter and promoter of the arts both in France and on the international stage,” says Prince Robert of Luxembourg. “With Clarendelle, we are thrilled and honored to be part of the biggest night in Hollywood. We join the millions of viewers from all around the world to celebrate the outstanding achievements of the 96th Oscars nominees.”

“We are really looking forward to enjoying the exquisite menu from Chef Wolfgang Puck and his catering team, expertly paired with our wines,” continues Prince Robert. The list of Clarendelle & Domaine Clarence Dillon wines poured at all the Oscars events, catered by Wolfgang Puck Catering, includes:

La Clarté de Haut-Brion 2017
La Chapelle de La Mission Haut-Brion 2010
Clarendelle Bordeaux Red 2016
Clarendelle Bordeaux White 2022

This year, there will be a special focus on the wines of Château La Mission Haut-Brion by highlighting the exceptionally rare La Clarté de Haut-Brion 2017 and pouring one of the best second wines ever produced at this famous estate: La Chapelle de La Mission 2010.

“The finest La Chapelle de la Mission ever made.” – Robert Parker, 93 points.

Caroline Frey brings two iconic wines into La Place de Bordeaux

Domaine La Chapelle has announced this week, the inclusion of two of its most renowned wines, La Chapelle and Le Chevalier de Sterimberg, into Bordeaux La Place.

“This marks a significant milestone for La Chapelle as we proudly associate ourselves with the esteemed wines of La Place de Bordeaux,” stated Caroline Frey, President and winemaker of Domaine La Chapelle. Reflecting on the heritage of the vineyard, Frey further shared, “The hill of La Chapelle, once tended by the Chevalier de Sterimberg in the 13th century, has an emotional resonance that every visitor can feel.”

The highly anticipated release is being rolled out starting today, August 31st, featuring the debut of the 2021 vintage of La Chapelle and Chevalier de Sterimberg. Wine experts and collectors can also delight in the availability of the 2006, 2011, and 2013 vintages of La Chapelle.

“Over nearly two decades, our team has passionately worked to sustain the unique heritage of this terroir, and we believe this partnership with La Place de Bordeaux will further complement our journey,” explained Frey.

Domaine La Chapelle, held by the Frey family alongside esteemed estates such as Château La Lagune and Château Corton C, stands as a testament to winemaking’s artistry and heritage. Spanning 26 hectares across the exquisite terroirs of Hermitage, La Chapelle continues to shine among the world’s most exceptional wines.

Domaine Lafage (Roussillon) first to start harvest in France

Jean-Marc Lafage, renowned winemaker from Roussillon’s Domaine Lafage, made history as the first producer to start harvesting in France this year. Lafage’s picking season commenced August 2nd in what has been a particularly dry year for the region. Despite the challenges posed by the drought, Jean-Marc remains optimistic about the quality of their harvest.

The first grapes to be harvested were Muscat à Petits Grains – these are used to create a lower-alcohol dry white blend called Miraflors. This blend also includes Macabeo and Colombard grapes, resulting in a wine with an ABV of approximately 10.2%. Lafage describes Miraflors as having a slight fizz, creating a light and refreshing style.

Regarding the growing conditions this year, Lafage notes that Roussillon experienced a severe drought. The region received only a third of its average rainfall over the past 20 years, with Domaine Lafage recording a total of just 200mm for 2023. However, Lafage states that their vineyards near the sea or high in the mountains fared relatively well.

In contrast, vineyards in areas between the coast and mountains, which traditionally produce fortified wines, faced significant challenges. Lafage anticipates losing up to 60% of the crop in these vineyards. But where regenerative viticulture techniques have been applied, such as permanent ground cover and no tilling of the soil, yields are expected to be higher.

Lafage highlights the success they have observed in vineyards practicing regenerative viticulture and utilizing biochar and cover crops. He states, “In these places, instead of losing 60% of the crop [due to desiccation], we are seeing maybe a 25-30% reduction [in yields], and we see fresh grapes and bigger berries.” The presence of a cover crop has resulted in berries that are nearly twice the size compared to other areas, weighing around 0.8-1 grams per berry compared to 0.5g elsewhere. Lafage attributes this difference to the ability of the cover crop and biochar to help the soil retain water.

In terms of quality, Lafage believes that in vineyards where the vines did not suffer excessive heat stress, they may harvest the best grapes they have ever had. Furthermore, these fully ripe berries have achieved lower sugar levels, resulting in an ABV of 12.5% to 13% yet retaining the same flavor as fruit that would typically be harvested at 14-15.5% ABV.

Lafage also notes that their vineyards in Roussillon have been fortunate to not experience mildew, unlike other parts of France such as Gascony and Bordeaux. The constant wind and arid conditions in the area have helped protect the vines.