Tourism Archives - Liz Palmer

Italy Makes Wine Tourism National Policy: A New Model for Developing Wine Regions

Italian Wine, Liz Palmer Wine Tourism Brief, Tourism, Travel, Wine, Wine News, Wine Tourism, Wine Trends, Wines of Italy / liz admin

Italy is taking wine tourism beyond the cellar door and placing it firmly within national agricultural and regional development policy. The Italian government has introduced a new national framework supporting wine tourism in the country’s wine-producing regions, linking the reputation of Italian wine more directly with the landscapes, culture, hospitality and communities where it is […]

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Oakville Grocery: Where Napa Locals Come to Shop

Articles, California Wine, Champagne, Tourism, Travel, Wine Tourism, Wines of California / liz admin

Travelling through Napa Valley, we made a stop at Oakville Grocery. This is the place to be seen and the place to shop in wine country. It’s one of those places where you go in for a look and you come out with a bag full of delicious things and of course a bottle of

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Can Wine Tourism Take Umbria Global? Italy’s Green Heart Builds a New Destination Strategy

Italian Wine, Tourism, Travel, Wine, Wine and Food Pairings, Wine Marketing, Wine News, Wine Tourism, Wine Trends, Wines of Italy / liz admin

Umbria has the vineyards, medieval hill towns, gastronomy and cultural heritage of a major Italian wine destination. Now is looking at how wine tourism can play a greater role in attracting international travellers and generating economic value across its rural communities. A recent high-level discussion in Montefalco brought together wine producers, regional representatives, researchers and

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Not Your Average Costco: Inside Napa’s Impressive Wine Selection

Burgundy, California Wine, Champagne, Tourism, Travel, US Wine, Wine, Wine List, Wine News, Wine Tourism, Wine Trade, Wines of California / liz admin

Even a trip to Costco can become a wine discovery in Napa Valley. I stopped by Costco in Napa and was impressed not only by the size of the wine department, but by the breadth and calibre of its selection. This is not your average Costco wine aisle. What immediately stood out to me was

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Assouline Wine & Travel USA: Exploring America Through Wine, Terroir and Travel

Book Review, Tourism, Travel, Wine, Wine and Food Pairings, Wine Books / liz admin

A review of Assouline’s Wine & Travel: United States of America by Enrico Bernardo, exploring American wine through terroir, gastronomy, hospitality, culture and sense of place. Wine tells us far more about a destination than what is poured into the glass. It tells us about its landscape, climate, food, people and culture – and increasingly,

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Budapest Wine Festival at 35: How Wine, Heritage and Gastronomy Strengthen Destination Tourism

Hungarian Wine, Tourism, Travel, Wine, Wine and Food Pairings, Wine News, Wine Tourism, Wine Trade, Wines of Hungary / liz admin

The 35th Budapest Wine Festival, held September 9–12, 2026, demonstrated how successful wine tourism can extend far beyond the traditional cellar-door experience. For four days, the historic terraces and courtyards of Buda Castle became a showcase for Hungarian wine, gastronomy and culture, bringing producers, wine professionals and wine tourists together against one of Budapest’s most

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From Rail to Vineyard: Italy’s Historic Trains Create a New Model for Wine Tourism in Piedmont

Articles, Global Wine Evemts, Global Wine Tourism Intelligence Briefing, Italian Wine, Tourism, Travel, Wine, Wine News, Wine Tourism, Wines of Italy / liz admin

Italy is bringing together two of its great traditions – historic rail travel and wine culture – with new autumn services connecting Milan and Turin to the celebrated wine landscapes of Piedmont. In October and November 2026, Fondazione FS Italiane will operate historic trains from Milan to Alba and Turin to Canelli, providing visitors with

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Uber Wine Taxi Connects Frankfurt with the Rheingau: A New Model for Accessible Wine Tourism

German Wine, Global Wine Tourism Intelligence Briefing, Liz Palmer Wine Tourism Brief, Tourism, Travel, Wine News, Wine Tech, Wine Technology, Wine Tourism, Wines of Germany / liz admin

A new partnership between Uber, Frankfurt’s taxi network and leading Rheingau wineries is bringing digitally bookable wine tourism directly to travellers during the 2026 harvest. Wine tourism continues to evolve beyond the traditional tasting-room experience, with transportation, technology and accessibility increasingly becoming part of destination planning. A new initiative in Germany’s Rheingau offers an interesting

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Wine Tourism 2026: How Younger, Digital Travellers Are Reshaping the Wine Tourism Experience

Articles, Liz Palmer, Liz Palmer Wine Tourism Brief, Technology, Tourism, Wine, Wine Books, Wine Tourism / liz admin

By Liz PalmerAward-Winning Wine Journalist & Global Wine Tourism Strategist The profile of the wine tourist is changing. Once associated primarily with older, knowledgeable wine enthusiasts visiting cellars and tasting rooms, wine tourism is attracting a broader generation of travellers seeking gastronomy, culture, nature, sustainability and authentic experiences connected to place. New 2026 data from

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The New Global Wine Tourist

Global Wine Tourism Intelligence Briefing, Liz Palmer, Liz Palmer Wine Tourism Brief, Tourism, Travel, Trending Topics, Wine, Wine Marketing, Wine News, Wine Tourism, Wine Trends / liz admin

Understanding the Demographics and Travel Trends Reshaping Wine Tourism in 2026 By Liz PalmerAward-Winning Wine Journalist | Global Wine Tourism Strategist Global wine tourism has been undergoing a significant transformation. Once largely centred on affluent wine enthusiasts seeking cellar tours and tastings, the sector now attracts a more diverse visitor. Today’s wine traveller increasingly seeks

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