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Tourism Archives - Liz Palmer

Tourism

2026 Great Wine Capitals Conference: Redefining the Future of Responsible Wine Tourism in New Zealand

I was honoured and delighted to receive an invitation to speak at the 2026 Great Wine Capitals Global Network Annual Conference in Hawke’s Bay, New Zealand, this October. Unfortunately, I was unable to participate this year, which was particularly disappointing given the conference’s timely focus on responsible wine tourism, sustainability and strategic destination development –

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UN Tourism Recognizes Three Innovations Redefining Wine Tourism in Europe

France, Slovenia and Germany demonstrate how sustainability, experiential innovation and accessibility are shaping the future of wine tourism. Wine tourism has been evolving beyond traditional cellar-door tastings, with greater emphasis on sustainability, immersive experiences and inclusive hospitality. This shift was highlighted during Destination Vignobles 2026, held in Cognac, France, from 6–8 October, where UN Tourism

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MICHELIN Guide to Unveil First Champagne Wine Selection in February 2027

A New Chapter for Champagne’s Terroir, Fine Wine Recognition and Wine Tourism The MICHELIN Guide will unveil its inaugural Champagne Wine Selection on 4 February 2027, marking another milestone in the Guide’s expansion into the world of fine wine and introducing a new dimension to one of France’s most internationally recognised wine tourism destinations. Following

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Sicily’s Wine Tourism Academy: A New Model for Professionalizing Wine Destinations

The DOC Sicilia Academy signals an important shift in wine tourism – from individual winery experiences towards coordinated professional development and regional competitiveness. The launch of the DOC Sicilia Academy, announced by the Consorzio di Tutela Vini DOC Sicilia on September 25, represents an important development in how wine regions approach tourism, hospitality and long-term

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Italy Makes Wine Tourism National Policy: A New Model for Developing Wine Regions

Italy is taking wine tourism beyond the cellar door and placing it firmly within national agricultural and regional development policy. The Italian government has introduced a new national framework supporting wine tourism in the country’s wine-producing regions, linking the reputation of Italian wine more directly with the landscapes, culture, hospitality and communities where it is

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Can Wine Tourism Take Umbria Global? Italy’s Green Heart Builds a New Destination Strategy

Umbria has the vineyards, medieval hill towns, gastronomy and cultural heritage of a major Italian wine destination. Now is looking at how wine tourism can play a greater role in attracting international travellers and generating economic value across its rural communities. A recent high-level discussion in Montefalco brought together wine producers, regional representatives, researchers and

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Not Your Average Costco: Inside Napa’s Impressive Wine Selection

Even a trip to Costco can become a wine discovery in Napa Valley. I stopped by Costco in Napa and was impressed not only by the size of the wine department, but by the breadth and calibre of its selection. This is not your average Costco wine aisle. What immediately stood out to me was

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Assouline Wine & Travel USA: Exploring America Through Wine, Terroir and Travel

A review of Assouline’s Wine & Travel: United States of America by Enrico Bernardo, exploring American wine through terroir, gastronomy, hospitality, culture and sense of place. Wine tells us far more about a destination than what is poured into the glass. It tells us about its landscape, climate, food, people and culture – and increasingly,

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