The 2026 edition of Campania Stories ran from 23 to 27 April in Caserta, presenting new vintages from the region’s main appellations to the national and international press. The program opened on 23 April with a guided visit to the Royal Palace of Caserta and an inaugural conference in the Sala Romanelli, followed by two […]
Campania Stories 2026: Unveiling the Authentic Wines of Campania Read More »
Today offered a powerful reminder that the best wine tourism experiences extend well beyond the vineyard. Our day began with a memorable culinary immersion at Monasterio Lerma, a historic monastery where we participated in a traditional clay-pot cooking workshop. Working with age-old techniques and local ingredients we made a traditional stew (one that is now
Over the coming days, I’ll be travelling through one of Spain’s most fascinating yet underappreciated wine tourism destinations – the Arlanza Wine Route in Castilla y León. While regions such as Rioja and Ribera del Duero often dominate the spotlight, Arlanza offers something refreshingly different: authentic medieval villages, centuries-old monasteries, underground wine cellars, remarkable gastronomy,
Spanish Wine Tourism: Discovering the Hidden Treasures of the Arlanza Wine Route Read More »
Palermo hosted the 22nd edition of Sicilia en Primeur from May 11 to 15, bringing together more than 100 international journalists, 12 wine tour operators, and 56 member wineries for five days of tastings, wine tours and talks. Assovini Sicilia, the island’s association of quality wine producers, has run the event since 2004. The 2026
Sicilia en Primeur 2026: Wine, Culture, and the Rise of a Tourism Destination Read More »
Beaune Set to Host Landmark International Gathering for the Future of Wine Tourism As preparations continue for the inaugural Global Wine Tourism Day on June 17, 2026, in Beaune, Burgundy, the event is rapidly emerging as one of the most significant international forums dedicated exclusively to wine tourism. Hosted at the renowned Cité des Climats
Global Wine Tourism Day 2026 Gains Momentum in Bourgogne, France Read More »
For decades, Napa Valley and Sonoma County represented the gold standard of premium wine tourism. Exclusive tastings, luxury hospitality, and elevated visitor experiences helped establish California Wine Country as one of the world’s most successful wine tourism destinations. Today, however, a significant shift is underway. Faced with declining visitation, changing consumer preferences, and broader challenges
What Napa and Sonoma’s Tasting Fee Cuts Mean for the Future of Global Wine Tourism Read More »
Finally received my photo from the grand reopening of Robert Mondavi Winery a few weeks ago in Napa. What an exceptional experience. From the beautifully reimagined hospitality spaces to the seamless blend of innovation, architecture, and winemaking heritage, the winery remains one of Napa Valley’s most iconic destinations. It was a privilege to be part
One Photo, One Iconic Winery, One Unforgettable Napa Valley Experience Read More »
Each spring as vineyards across Europe enter a period of rapid growth, another harvest quietly unfolds across Portugal’s landscapes, one that is increasingly attracting the attention of wine travellers, sustainability advocates, and experiential tourists. The annual cork harvest season has officially begun across Portugal, marking the return of one of the world’s oldest and most
The United Kingdom’s wine tourism sector continues its quiet but decisive evolution, from fragmented regional experiences to a more integrated, discovery-led ecosystem. The launch of the UK Vineyard Guide marks a strategic step in that transition. Positioned as a centralized digital platform, the Guide aggregates more than 1,100 vineyards across England and Wales into a
UK Launches a Unified Digital Gateway for Wine Tourism Read More »
Following a three-year transformation, Robert Mondavi Winery has reopened its historic Oakville estate, marking its 60th anniversary with what is arguably one of the most significant wine tourism reinventions in Napa Valley since the 1960s. The relaunch introduces a fully modernized visitor ecosystem, new hospitality and culinary spaces, expanded indoor-outdoor tasting environments, and advanced winemaking
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