Wine News

How Etna Is Turning Volcanic Terroir Into a Global Wine Tourism Brand

Italian Wine, Travel, Trending Topics, Wine, Wine Marketing, Wine News, Wine Tourism, Wine Trends, Wines of Italy, Wines of Sicily /

Mount Etna has long commanded international attention for its dramatic volcanic landscape and distinctive wines. Now, the Sicilian territory is strengthening another dimension of its identity:wine tourism as a strategic driver of destination development. The inaugural Radici Vulcaniche – Between Lava, Vineyards and Great Wines, held in Randazzo on August 29 and 30, 2026, demonstrated […]

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MICHELIN Guide Unveils Bordeaux Grape Selection 2026: Nine Châteaux Receive Top Three-Grape Distinction

Bordeaux, Bordeaux Wine, MICHELIN Guide, Wine, Wine and Food Pairings, Wine Awards, Wine List, Wine News, Wine Tourism /

The MICHELIN Guide has expanded its new Grape distinction to Bordeaux, recognizing 83 estates across some of the region’s most celebrated appellations and awarding its highest Three-Grape distinction to nine châteaux. Following the launch of its first Grape Selection in Burgundy, The MICHELIN Guide has turned its attention to Bordeaux, unveiling its inaugural 2026 selection

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From Rail to Vineyard: Italy’s Historic Trains Create a New Model for Wine Tourism in Piedmont

Articles, Global Wine Evemts, Global Wine Tourism Intelligence Briefing, Italian Wine, Tourism, Travel, Wine, Wine News, Wine Tourism, Wines of Italy /

Italy is bringing together two of its great traditions – historic rail travel and wine culture – with new autumn services connecting Milan and Turin to the celebrated wine landscapes of Piedmont. In October and November 2026, Fondazione FS Italiane will operate historic trains from Milan to Alba and Turin to Canelli, providing visitors with

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Uber Wine Taxi Connects Frankfurt with the Rheingau: A New Model for Accessible Wine Tourism

German Wine, Global Wine Tourism Intelligence Briefing, Liz Palmer Wine Tourism Brief, Tourism, Travel, Wine News, Wine Tech, Wine Technology, Wine Tourism, Wines of Germany /

A new partnership between Uber, Frankfurt’s taxi network and leading Rheingau wineries is bringing digitally bookable wine tourism directly to travellers during the 2026 harvest. Wine tourism continues to evolve beyond the traditional tasting-room experience, with transportation, technology and accessibility increasingly becoming part of destination planning. A new initiative in Germany’s Rheingau offers an interesting

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Beyond the Tasting Room: How Portugal’s Alentejo Is Redefining Experiential Wine Tourism

Portugal, Wine, Wine Harvest, Wine News, Wine Tourism, Wine Trends, Wines of Portugal /

Portugal’s Alentejo wine region is demonstrating how wine tourism is evolving from traditional tastings toward more immersive, participatory experiences. From August 25 to September 20, 2026, Casa Relvas is opening its annual Harvest Programme at Herdade de São Miguel, inviting visitors to experience one of the most important moments in the winemaking calendar firsthand. Tourists

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The New Global Wine Tourist

Global Wine Tourism Intelligence Briefing, Liz Palmer, Liz Palmer Wine Tourism Brief, Tourism, Travel, Trending Topics, Wine, Wine Marketing, Wine News, Wine Tourism, Wine Trends /

Understanding the Demographics and Travel Trends Reshaping Wine Tourism in 2026 By Liz PalmerAward-Winning Wine Journalist | Global Wine Tourism Strategist Global wine tourism has been undergoing a significant transformation. Once largely centred on affluent wine enthusiasts seeking cellar tours and tastings, the sector now attracts a more diverse visitor. Today’s wine traveller increasingly seeks

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Wine Tourism News: Asti Leads Piedmont’s Wine Tourism Growth

Global Wine Tourism Intelligence Briefing, Italian Wine, Liz Palmer Wine Tourism Brief, News, Wine News, Wine Tourism, Wine Trends, Wines of Italy /

The Asti region is emerging as one of Piedmont’s strongest tourism performers in 2026, demonstrating how the strategic integration of wine, cultural heritage, gastronomy and landscape can strengthen destination competitiveness. According to figures cited in their regional report, Asti recorded the largest tourism increase in Piedmont, at 4.15%, representing approximately 30,000 additional visitors. More broadly,

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Beyond the Classics: 7 Wine Regions Shaping Wine Travel in 2026

Armenian Wine, Articles, British Columbia, Canada, Canadian Wine Industry, Global Wine Tourism Intelligence Briefing, Liz Palmer Wine Tourism Brief, Tourism, Travel, Trending Topics, US Wine, Wine Marketing, Wine News, Wine Tourism, Wine Trends, Wines of Australia, Wines of Canada /

From ancient winemaking traditions and UNESCO-recognized heritage to world-class gastronomy and spectacular landscape, these seven destinations belong on the wine travel map in 2026. Wine travel is no longer simply about moving from one tasting room to another. Today’s most memorable journeys combine exceptional wines with gastronomy, cultural heritage, landscapes and authentic connections to the

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The World’s 50 Best Vineyards 2026 Heads to Chile: Santiago to Host Global Wine Tourism’s Premier Awards

Chile Wine, Chile Wine Tourism, Wine, Wine Economics, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wines of Chile /

Santiago, Chile, will host The World’s 50 Best Vineyards 2026 during the week of 16 November, marking the awards’ first-ever edition in Chile. Home to the renowned Maipo Valley and gateway to many of Chile’s leading wine regions, Santiago provides the ideal setting to celebrate the world’s most outstanding vineyard experiences. The event will bring

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