Wine Marketing

How Etna Is Turning Volcanic Terroir Into a Global Wine Tourism Brand

Italian Wine, Travel, Trending Topics, Wine, Wine Marketing, Wine News, Wine Tourism, Wine Trends, Wines of Italy, Wines of Sicily /

Mount Etna has long commanded international attention for its dramatic volcanic landscape and distinctive wines. Now, the Sicilian territory is strengthening another dimension of its identity:wine tourism as a strategic driver of destination development. The inaugural Radici Vulcaniche – Between Lava, Vineyards and Great Wines, held in Randazzo on August 29 and 30, 2026, demonstrated […]

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The New Global Wine Tourist

Global Wine Tourism Intelligence Briefing, Liz Palmer, Liz Palmer Wine Tourism Brief, Tourism, Travel, Trending Topics, Wine, Wine Marketing, Wine News, Wine Tourism, Wine Trends /

Understanding the Demographics and Travel Trends Reshaping Wine Tourism in 2026 By Liz PalmerAward-Winning Wine Journalist | Global Wine Tourism Strategist Global wine tourism has been undergoing a significant transformation. Once largely centred on affluent wine enthusiasts seeking cellar tours and tastings, the sector now attracts a more diverse visitor. Today’s wine traveller increasingly seeks

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Beyond the Classics: 7 Wine Regions Shaping Wine Travel in 2026

Armenian Wine, Articles, British Columbia, Canada, Canadian Wine Industry, Global Wine Tourism Intelligence Briefing, Liz Palmer Wine Tourism Brief, Tourism, Travel, Trending Topics, US Wine, Wine Marketing, Wine News, Wine Tourism, Wine Trends, Wines of Australia, Wines of Canada /

From ancient winemaking traditions and UNESCO-recognized heritage to world-class gastronomy and spectacular landscape, these seven destinations belong on the wine travel map in 2026. Wine travel is no longer simply about moving from one tasting room to another. Today’s most memorable journeys combine exceptional wines with gastronomy, cultural heritage, landscapes and authentic connections to the

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The World’s 50 Best Vineyards 2026 Heads to Chile: Santiago to Host Global Wine Tourism’s Premier Awards

Chile Wine, Chile Wine Tourism, Wine, Wine Economics, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wines of Chile /

Santiago, Chile, will host The World’s 50 Best Vineyards 2026 during the week of 16 November, marking the awards’ first-ever edition in Chile. Home to the renowned Maipo Valley and gateway to many of Chile’s leading wine regions, Santiago provides the ideal setting to celebrate the world’s most outstanding vineyard experiences. The event will bring

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Beyond the Vineyard: Why Harvest Experiences Are Redefining the Future of Wine Tourism

Global Wine Evemts, Liz Palmer, Liz Palmer Wine Tourism Brief, Wine, Wine Harvest, Wine Marketing, Wine News, Wine Tourism /

For generations, the annual grape harvest was an event reserved for vineyard workers and winemakers. Today, it has evolved into one of the most sought-after experiences in global wine tourism. Across Europe, North America, South America, Australia, New Zealand, and South Africa, wineries are increasingly opening their vineyards to visitors, transforming harvest from an agricultural

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FINE 2027: Valladolid to Bring the Global Wine Tourism Industry Together

Liz Palmer, Liz Palmer Wine Tourism Brief, Spanish Wine, Wine, Wine Education, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wine Trends, Wines of Spain /

FINE, the International Wine Tourism Marketplace, will return to Valladolid, Spain, for its eighth edition on 10–11 March 2027, reinforcing its position as an important international meeting point for the wine tourism industry. The professional marketplace will bring together wineries, wine regions, hotels, tour operators, specialist travel agencies, destination organizations, and tourism professionals from across

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Why Tuscany Continues to Set the Global Standard for Wine Tourism: Inside Calici di Stelle 2026

Italian Wine, Liz Palmer, Liz Palmer Wine Tourism Brief, Uncategorized, Wine Marketing, Wine News, Wine Tourism, Wines of Italy /

As wine tourism continues to evolve, travellers, we are learning, are seeking far more than exceptional wines. They want authentic experiences, meaningful connections with place, and memorable moments that combine culture, gastronomy, heritage, and landscape. Tuscany certainly delivers this. From July 24 to August 16, Tuscany’s renowned Calici di Stelle (Goblets Under the Stars) returns

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Beyond the Tasting Room: The 10 Trends Redefining International Wine Tourism in Summer 2026

Liz Palmer, Liz Palmer Wine Tourism Brief, Tourism, Travel, Trending Topics, Wine Marketing, Wine News, Wine Tourism, Wine Trends /

For decades, wine tourism was defined by tasting rooms, cellar doors, and the quality of the wines poured into guests’ glasses. Today, that model is evolving rapidly. The summer of 2026 marks a significant turning point for the global wine tourism industry. While exceptional wines remain the foundation of every successful destination, they are no

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Why Investment Readiness Will Define the Next Era of Wine Tourism

Articles, Tourism, Travel, Trending Topics, UN Tourism, Wine, Wine Economics, Wine Investment, Wine Marketing, Wine News, Wine Tourism /

The global wine tourism industry is entering a new phase of maturity. While exceptional wines, beautiful landscapes, and authentic visitor experiences remain fundamental, they are no longer enough to guarantee long-term success, as previously discussed. Increasingly, the destinations that will lead the next generation of wine tourism are those capable of attracting sustained investment, building

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Robert Mondavi Winery Reopens: Redefining the Global Benchmark for Next-Generation Wine Tourism

Articles, Tourism, Travel, Trending Topics, Uncategorized, US Wine, Wine Economics, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wine Trends, Wines of USA /

Following a three-year transformation, Robert Mondavi Winery has reopened its historic Oakville estate, marking its 60th anniversary with what is arguably one of the most significant wine tourism reinventions in Napa Valley since the 1960s. The relaunch introduces a fully modernized visitor ecosystem, new hospitality and culinary spaces, expanded indoor-outdoor tasting environments, and advanced winemaking

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