Category: Wine Marketing

Own a Piece of Bourgogne History – BIVB to Auction Iconic Appellation Signs

For any wine lover, having a tangible connection to the vineyards is a dream, and this dream can now become a reality with special thanks to the Bourgogne Wine Board (BIVB). After refreshing all their vineyard signs in 2023 they are offering wine enthusiasts and professionals the rare opportunity to acquire a piece of Bourgogne’s history. On Tuesday, November 12, 600 iconic vineyard signs will go under the hammer in an exclusive auction, allowing fans of the region’s illustrious appellations to bring a slice of Bourgogne home.

Taking place live from the Cité des Climats et vins de Bourgogne in Beaune, this unique auction will be divided into 300 lots, many of which once graced the prestigious Grand Cru, Village, and Régionale appellations. Hosted by renowned auctioneers Jérôme Duvillard and Alexandra Chaillou-Weidmann (Quai des enchères), the sale will be accessible via drouot.com and interencheres.com, where bidders can follow along via livestream.

Bring Home an Appellation Souvenir
These signs have been a part of the landscape of Bourgogne for over two decades, proudly marking the regions from Côte de Beaune to Mâconnais. Imagine a sign from your favorite Grand Cru appellation adorning your home or wine cellar or adding a touch of vineyard charm to your garden. Each lot is a celebration of the unique terroirs that have made Bourgogne famous worldwide.

Highlights include:

29 Grand Cru appellation signs (1.30m x 0.6m)
280 Régionale or Village appellation signs (1.90m x 0.4m)
280 signs bearing the iconic “B” of Bourgogne wines (0.45m diameter)

The online catalogue gives bidders ample time to plan their purchases.

A Sale with a Cultural Cause
This auction isn’t just about acquiring a vineyard keepsake – it’s also a chance to contribute to the cultural richness of Bourgogne. All proceeds from the sale will support the Cité des Climats et vins de Bourgogne in continuing its diverse cultural activities, including conferences and exhibitions celebrating the art, history, and heritage of the region. After a successful first year, the Cité is growing in popularity, and this auction will help further its mission.

So, where will you display your piece of Bourgogne?

Source: The Bourgogne Wine Board (BIVB)

Discover Noyan Tun Wine and Spirits Shop in Yerevan, Armenia

We stumbled upon this gem yesterday, just a short walk from our hotel, and were immediately impressed by its well-stocked, beautifully curated selection of wines and spirits. The shop offers an excellent variety of both Armenian and international wines.

Noyan Tun highlights Armenia’s diverse wine regions, featuring everything from the bold reds of Vayots Dzor to the unique varieties of the Ararat Valley.

For fellow Riedel collectors, Noyan Tun carries the exclusive Riedel Areni glass, specifically designed to enhance the aromas and flavors of Armenia’s signature Areni grape.

After my tastings this past week, I highly recommend using this glass when enjoying a 100% Areni varietal—it truly elevates the experience!

Conveniently located at Amiryan St., 12, in Yerevan’s vibrant Kentron district, Noyan Tun is a must-visit for wine lovers exploring the wonderful city.

Website: https://noyantunonline.am/en/

WineGB calls for further support from Government for wine exports

WineGB is calling on the government to provide additional support to promote the growth of GB wine sales overseas through exports. The percentage of sales from export has doubled in two years from 4% in 2021 to 8% in 2023.

Currently, British wines are exported to 45 countries, with the largest markets being Norway, Japan, the United States, Sweden, Finland, Denmark, Switzerland, the Netherlands, Hong Kong and South Korea. Notably, sales of English still and sparkling wines in Norway have surged by 33% over the past year.

According to figures from Norwegian alcohol monopoly Vinmonopolet, sales increased by 21,551 litres, reaching a total of 87,318 litres.

WineGB is pushing for stronger partnerships with the Department for Business and Trade (DBT) and the GREAT campaign, as outlined in its Manifesto for Growth. The trade body emphasises that no new wine-producing region has established itself in the global export market without significant government backing. WineGB is keen to work closely with Jonathan Reynolds MP, secretary of state for the DBT, to accelerate the growth of British wine exports.

To level the playing field for English and Welsh wines in international markets, WineGB has proposed five key actions:

1. Showcasing English and Welsh wines in 20 to 30 major cities worldwide

2. Enhancing grant funding, export financing, and support for physical distribution at overseas events

3. Improving trade access to European markets

4. Expanding the UK’s gastro-diplomacy efforts through its global network; and

5. Assisting exporters with better access to accurate and up-to-date export data

Sources: https://winegb.co.uk, and Harpers

Five New Masters of Wine Announced

Five members of the wine trade from the US, the UK, Norway, Singapore and Mainland China have become Masters of Wine last week, taking the total number of MWs to 421.

The new MW’s will now join the Institute of Masters of Wine having passed all stages are: Neil Bernardi, Tone Veseth Furuholmen, Benjamin Hasko, Victoria Mason and Wei Xing.

They complete the 2024 vintage of Masters of Wine, joining Emily Brighton MW, Christopher Martin MW, Robert Mathias MW, Dror Nativ MW and Pietro Russo MW, who passed in February of this year.

There are now 421 active Masters of Wine based in 30 countries, spanning a wide range of areas in the wine industry.

The MW exam consists of three parts: the theory and practical exams taken at the end of stage two and the research paper (RP) submitted at the end of stage three. The RP is an in-depth study on a wine related topic from any area of the sciences, arts, humanities or social sciences. Completion of the exam seeks to represent an all-encompassing knowledge of the industry, and only when an individual passes the RP do they become a Master of Wine.

All members must sign the IMW’s code of conduct before they have the right to use the title Master of Wine or the initials MW. By signing the code of conduct, MWs agree to act with honesty and integrity and to use every opportunity to share their understanding of wine with others, echoing the IMW’s mission to promote excellence, interaction and learning.

IMW Chair, Cathy van Zyl MW, shared her thoughts on the announcement: “The announcement of new Masters of Wine is always a happy day for the Institute, but more importantly marks a momentous achievement to those receiving the MW title. The journey to becoming a Master of Wine is no small feat and I share my heartfelt congratulations to Neil, Tone, Benjamin, Victoria and Wei. Your dedication, sacrifices, and pursuit of knowledge have led you here. Welcome to the IMW.”

She went on to say, “I’d also like to thank all the MWs who have contributed to our five new MWs’ journeys, those involved in the education programme and examination, as well as those who may simply have answered the odd question here and there, or shared words of encouragement.”

Source: The Institute of Masters of Wine

New Study Shows Growing Visitor Diversity and Spending in Napa Valley

Visit Napa Valley just announced the release of its 2023 Visitor Profile and Economic Impact Study. The research report finds that visitor spending and related tax revenue have surpassed pre-pandemic levels, highlighting the Napa Valley’s positive trajectory in tourism recovery following the devastating global COVID-19 pandemic and California wildfires.
Among the key findings in the 2023 Visitor Profile and Economic Impact Report are:

• 3.7 million people visited in 2023
• The number of domestic travelers increased by 180,000 since 2018
• Average visitor age decreased from 46 in 2018 to 40 in 2023
• The share of black visitors has tripled, increasing from 4% in 2018 to 11% in 2023
• The share of Latino/Hispanic visitors has almost doubled, increasing from 10% in 2018 to 17% in 2023
• The share of LGBTQ visitors has doubled, increasing from 4% in 2018 to 8% in 2023
• Visitors brought more than $2.5 billion dollars into the local economy in 2023, a 13% increase from 2018
• Tourism generated more than $107.5 million in tax revenue—a 26% increase over 2018
• The tourism industry employs 20% of Napa Valley with an estimated 16,000 jobs, and
• 95% of all visitors indicated they are likely to return

“One of the many positive benefits of these strong economic results is how they directly impact Napa Valley residents’ quality of life,” explains Emma Swain, chair of the board of directors for Visit Napa Valley and CEO of Supéry Estate Vineyards and Winery. “For example, visitors to the Napa Valley pay a Transient Occupancy Tax (TOT) on every overnight hotel stay. These dollars go directly to our local governments’ general funds to help pay for public safety, libraries, parks and recreation, road repair and more to support a high quality of life for locals.”

Visit Napa Valley is also currently developing a Sustainable Tourism Strategic Plan that sets a roadmap for sustainability and destination stewardship to support the long-term viability of its visitor economy. The plan will address topics such as the preservation of resident quality of life, the impacts of increased visitor volume and the protection of natural resources. Visit Napa Valley will soon launch a Green Lodging certification program in partnership with Napa County, local city governments and utility partners. The program will drive collaboration and efficiencies in climate action by providing meaningful, localized sustainability programming that is tailored to the hospitality industry and will later expand into additional hospitality verticals, including restaurants, transportation and attractions.

For further information: www.visitnapavalley.com/about-us/research

Source: Visit Napa Valley