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Wine Marketing Archives - Liz Palmer

Wine Marketing

ENIT Toronto Highlights Southern Italy’s Growing Appeal for Wine, Gastronomy and Cultural Tourism

Italian Wine, Tourism, Travel, Wine Economics, Wine Investment, Wine Marketing, Wine News, Wine Tourism, Wine Tourism News, Wine Trade, Wines of Italy /

Calabria, Sardinia and Sicily demonstrate the potential of experiential tourism, regional identity and year-round destination development. I attended the Italian National Tourist Board (ENIT) Press Day at Spazio Camera, in Toronto’s Little Italy, where over 25 journalists and tourism trade professionals gathered to explore the evolving tourism proposition of Calabria, Sardinia and Sicily. Led by […]

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Mendoza’s Data-Driven Wine Tourism Strategy: A New Direction for Destination Management

Uncategorized, Wine, Wine Economics, Wine Investment, Wine Marketing, Wine News, Wine Tourism, Wine Tourism News, Wines of Argentina /

Mendoza, one of the world’s leading wine tourism destinations, is taking an important step towards evidence-based destination management through a new partnership designed to strengthen tourism intelligence, economic planning and industry competitiveness. Announced on October 15, 2026, the agreement between Ente Mendoza Turismo (EMETUR) and Bodegas de Argentina establishes a framework for systematically collecting and

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2026 Great Wine Capitals Conference: Redefining the Future of Responsible Wine Tourism in New Zealand

New Zealand Wine, Tourism, Travel, Trending Topics, Wine, Wine Economics, Wine Marketing, Wine News, Wine Tourism, Wine Tourism News, Wines of New Zealand /

I was honoured and delighted to receive an invitation to speak at the 2026 Great Wine Capitals Global Network Annual Conference in Hawke’s Bay, New Zealand, this October. Unfortunately, I was unable to participate this year, which was particularly disappointing given the conference’s timely focus on responsible wine tourism, sustainability and strategic destination development –

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Spain Develops Sustainable Wine Tourism Routes Around Cerrato’s Underground Heritage

Wine, Wine Investment, Wine Marketing, Wine News, Wine Tourism, Wine Tourism News, Wines of Spain /

Cerrato Palentino demonstrates how cultural heritage, gastronomy and slow tourism can support rural destination development. Spain’s Cerrato Palentino region is advancing a heritage-led approach to wine tourism through the development of three thematic itineraries designed to strengthen its position as a sustainable rural destination. Announced on October 8th by the Provincial Council of Palencia (Diputación

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Can Wine Tourism Take Umbria Global? Italy’s Green Heart Builds a New Destination Strategy

Italian Wine, Tourism, Travel, Wine, Wine and Food Pairings, Wine Marketing, Wine News, Wine Tourism, Wine Trends, Wines of Italy /

Umbria has the vineyards, medieval hill towns, gastronomy and cultural heritage of a major Italian wine destination. Now is looking at how wine tourism can play a greater role in attracting international travellers and generating economic value across its rural communities. A recent high-level discussion in Montefalco brought together wine producers, regional representatives, researchers and

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25 Years of UNESCO: How Wine Tourism Transformed Portugal’s Douro Valley

Port, Portugal, Wine, Wine and Food Pairings, Wine Economics, Wine Marketing, Wine Tourism, Wine Trends, Wines of Portugal /

Portugal’s Douro Valley is marking 25 years as a UNESCO World Heritage Site and new figures demonstrate just how significant wine tourism has become to the region’s economy. When the Alto Douro Wine Region was inscribed on UNESCO’s World Heritage List in December 2001, the designation recognised a cultural landscape shaped by centuries of viticulture,

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How Etna Is Turning Volcanic Terroir Into a Global Wine Tourism Brand

Italian Wine, Travel, Trending Topics, Wine, Wine Marketing, Wine News, Wine Tourism, Wine Trends, Wines of Italy, Wines of Sicily /

Mount Etna has long commanded international attention for its dramatic volcanic landscape and distinctive wines. Now, the Sicilian territory is strengthening another dimension of its identity:wine tourism as a strategic driver of destination development. The inaugural Radici Vulcaniche – Between Lava, Vineyards and Great Wines, held in Randazzo on August 29 and 30, 2026, demonstrated

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The New Global Wine Tourist

Global Wine Tourism Intelligence Briefing, Liz Palmer, Liz Palmer Wine Tourism Brief, Tourism, Travel, Trending Topics, Wine, Wine Marketing, Wine News, Wine Tourism, Wine Trends /

Understanding the Demographics and Travel Trends Reshaping Wine Tourism in 2026 By Liz PalmerAward-Winning Wine Journalist | Global Wine Tourism Strategist Global wine tourism has been undergoing a significant transformation. Once largely centred on affluent wine enthusiasts seeking cellar tours and tastings, the sector now attracts a more diverse visitor. Today’s wine traveller increasingly seeks

The New Global Wine Tourist Read More »

Beyond the Classics: 7 Wine Regions Shaping Wine Travel in 2026

Armenian Wine, Articles, British Columbia, Canada, Canadian Wine Industry, Global Wine Tourism Intelligence Briefing, Liz Palmer Wine Tourism Brief, Tourism, Travel, Trending Topics, US Wine, Wine Marketing, Wine News, Wine Tourism, Wine Trends, Wines of Australia, Wines of Canada /

From ancient winemaking traditions and UNESCO-recognized heritage to world-class gastronomy and spectacular landscape, these seven destinations belong on the wine travel map in 2026. Wine travel is no longer simply about moving from one tasting room to another. Today’s most memorable journeys combine exceptional wines with gastronomy, cultural heritage, landscapes and authentic connections to the

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The World’s 50 Best Vineyards 2026 Heads to Chile: Santiago to Host Global Wine Tourism’s Premier Awards

Chile Wine, Chile Wine Tourism, Wine, Wine Economics, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wines of Chile /

Santiago, Chile, will host The World’s 50 Best Vineyards 2026 during the week of 16 November, marking the awards’ first-ever edition in Chile. Home to the renowned Maipo Valley and gateway to many of Chile’s leading wine regions, Santiago provides the ideal setting to celebrate the world’s most outstanding vineyard experiences. The event will bring

The World’s 50 Best Vineyards 2026 Heads to Chile: Santiago to Host Global Wine Tourism’s Premier Awards Read More »

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