Wine Marketing Archives

Valle de Guadalupe: How Mexico’s Premier Wine Region Became a Global Luxury Wine Tourism Destination

Uncategorized, Wine, Wine Marketing, Wine News, Wine Tourism / liz admin

Long regarded as the epicentre of Mexican viticulture, Valle de Guadalupe in Baja California has entered a new phase of international prominence. No longer simply Mexico’s leading wine-producing region, the valley is now recognized as a sophisticated wine tourism destination that seamlessly integrates terroir expression, gastronomy, architecture, sustainability, and experiential luxury. With Mediterranean climatic influences, […]

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From Terroir to Total Experience: Why Bordeaux Is Emerging as a Global Benchmark for Wine Tourism Strategy

Bordeaux, French Wine, Tourism, Travel, Trending Topics, Wine, Wine Economics, Wine Marketing, Wine News, Wine Tourism, Wine Trends / liz admin

In a time where destinations compete not only on heritage but on experience, accessibility, and sustainability, Bordeaux offers a compelling case study in strategic tourism transformation. Long recognized as one of the world’s most prestigious wine capitals, Bordeaux is now redefining itself as a fully integrated wine, culture, and lifestyle destination. This shift reflects a

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From Tasting to Creating: The Rise of Experimental Wine Tourism

Articles, Wine Marketing, Wine News, Wine Tourism / liz admin

For decades, wine tourism followed a familiar script: scenic vineyards, guided tastings, souvenir bottles, and carefully curated narratives about terroir. Today, that model is quietly being rewritten. Across leading wine destinations and emerging regions, visitors are no longer content to observe. They want to participate. They want to create. And increasingly, wineries are responding. At

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Running Through Terroir: Napa Valley’s First Wine Marathon Redefines Experiential Wine Tourism and Wellness Travel

California Wine, Wine Marketing, Wine Tourism, Wine Trends, Wines of California, Wines of USA / liz admin

On May 9, 2026, Napa Valley will inaugurate a new chapter in destination-based wine tourism with the launch of the Wine Marathon – Napa Edition, a curated half-marathon experience designed to integrate physical endurance, viticultural heritage, and immersive place-making. Limited to 1,000 participants, this point-to-point race will extend from Quintessa Winery to the historic town

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Barcelona Wine Week 2026: Strengthening Spain’s International Wine Strategy

Articles, Spanish Wine, Tourism, Travel, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wine Trends, Wines of Spain / liz admin

The sixth edition of Barcelona Wine Week (BWW) concluded in 2026 with strong indicators of international expansion, commercial vitality, and sectoral influence, reaffirming its role as a strategic platform for positioning Spanish quality wine in global markets. Hosted at Fira de Barcelona, the event recorded 25,953 professional visitors, representing a 25% increase over the previous

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Bordeaux Claret and the Evolution of Appellation Identity

Articles, French Wine, Tourism, Wine, Wine Economics, Wine Marketing, Wine News, Wine Tourism, Wine Trends / liz admin

The Bordeaux wine authority’s recent decision to grant official Protected Designation of Origin (PDO) status to a new style known as Bordeaux Claret marks a significant moment in the region’s ongoing adaptation to structural change. Available from the 2025 vintage, this designation formalizes a lighter, fruit-driven, lower-alcohol red wine style that stands apart from Bordeaux’s

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First Board Meeting of 2026 – Fédération Internationale des Journalistes et Écrivains des Vins et Spiritueux [FIJEV]

Global Wine Evemts, Leadership, Uncategorized, Wine, Wine Awards, Wine Marketing, Wine News / liz admin

I’m honoured to take part in today’s Board meeting of the Fédération Internationale des Journalistes et Écrivains des Vins et Spiritueux [FIJEV], engaging with colleagues on governance, global collaboration, and the evolving role of informed, ethical wine communication in a rapidly changing media landscape. Tradition matters. Rigour matters. So does adapting to what’s next. Academia

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FINE 2026: The International Wine Tourism Fair Strengthening Global Collaboration in Valladolid, Spain

Articles, Wine Marketing, Wine Tech, Wine Tourism, Wine Trade, Wine Trends / liz admin

FINE, the International Wine Tourism Fair, will hold its seventh edition March 3-4 in Valladolid, Spain, reaffirming its position as a leading international business platform for wine tourism professionals. The event will convene specialized stakeholders from Europe, Asia, and the Americas, including wineries, hotels, wine routes, tour operators, and destination management organisations, all focused on

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Report: AI Revolutionizes Food and Wine Tourism

Articles, News, Technology, Wine, Wine Economics, Wine Marketing, Wine News, Wine Research, Wine Tech, Wine Technology, Wine Tourism / liz admin

AI is fundamentally reshaping how travellers discover, plan, and experience food and wine tourism. This transformation is particularly pronounced among younger generations, as evidenced by findings from the Italian Food and Wine Tourism Report 2025. This report, published by the Italian Association of Food and Wine Tourism (AITE) and curated by Professor Roberta Garibaldi, highlights

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Niagara Icewine Festival 2026: Elevating Winter Wine Tourism at the Edge of Niagara Falls

Canada, Canadian Wine Industry, Tourism, Travel, Wine, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wines of Canada / liz admin

The Niagara Icewine Festival returns in 2026 with an expanded footprint in Niagara Falls, marking a significant evolution in the region’s winter wine tourism strategy. With Niagara Parks serving as presenting sponsor, the festival integrates Niagara’s globally recognized Icewine heritage into some of Canada’s most iconic winter landscapes, reinforcing the destination’s position as a four-season

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