Wine Tourism Archives

Madeira Beyond the Glass: How Wine Heritage Becomes an Island-Wide Experience

Articles, Maderia, Travel, Wine News, Wine Tourism / liz admin

The Madeira Wine Festival held August 23 – September 13, 2026, demonstrated how a historic wine tradition can be transformed into a compelling, island-wide tourism experience. Taking place during harvest season, the three-week celebration extended far beyond conventional winery visits. Events unfolded across Funchal, vineyards, wine cellars and rural communities, connecting Madeira Wine with gastronomy, […]

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Budapest Wine Festival at 35: How Wine, Heritage and Gastronomy Strengthen Destination Tourism

Hungarian Wine, Tourism, Travel, Wine, Wine and Food Pairings, Wine News, Wine Tourism, Wine Trade, Wines of Hungary / liz admin

The 35th Budapest Wine Festival, held September 9–12, 2026, demonstrated how successful wine tourism can extend far beyond the traditional cellar-door experience. For four days, the historic terraces and courtyards of Buda Castle became a showcase for Hungarian wine, gastronomy and culture, bringing producers, wine professionals and wine tourists together against one of Budapest’s most

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Kent’s Sparkling-Wine Moment: How a Vineyard Region Becomes a Global Destination

British Wine, UK, Wine, Wine Great Britain, Wine Great Britian, Wine Tourism / liz admin

Kent is no longer simply producing internationally respected English sparkling wine. It is developing the infrastructure, partnerships and visitor experiences required to become a globally recognized wine-tourism destination. The county is home to approximately 120 commercially active vineyards and more than a quarter of Great Britain’s vineyard area. Its 2025 harvest produced more than five

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How Etna Is Turning Volcanic Terroir Into a Global Wine Tourism Brand

Italian Wine, Travel, Trending Topics, Wine, Wine Marketing, Wine News, Wine Tourism, Wine Trends, Wines of Italy, Wines of Sicily / liz admin

Mount Etna has long commanded international attention for its dramatic volcanic landscape and distinctive wines. Now, the Sicilian territory is strengthening another dimension of its identity:wine tourism as a strategic driver of destination development. The inaugural Radici Vulcaniche – Between Lava, Vineyards and Great Wines, held in Randazzo on August 29 and 30, 2026, demonstrated

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MICHELIN Guide Unveils Bordeaux Grape Selection 2026: Nine Châteaux Receive Top Three-Grape Distinction

Bordeaux, Bordeaux Wine, MICHELIN Guide, Wine, Wine and Food Pairings, Wine Awards, Wine List, Wine News, Wine Tourism / liz admin

The MICHELIN Guide has expanded its new Grape distinction to Bordeaux, recognizing 83 estates across some of the region’s most celebrated appellations and awarding its highest Three-Grape distinction to nine châteaux. Following the launch of its first Grape Selection in Burgundy, The MICHELIN Guide has turned its attention to Bordeaux, unveiling its inaugural 2026 selection

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South Australia’s Best Wine Tourism Experiences: 11 Finalists Named for 2027 Global Awards

Wine Tourism, Wine Trade, Wine Trends, Wines of Australia / liz admin

From McLaren Vale and Barossa to the Adelaide Hills and Clare Valley, South Australia’s 2027 shortlist demonstrates how wine tourism is evolving beyond the cellar door. South Australia continues to strengthen its position on the international wine tourism stage, with 11 wineries and wine tourism businesses shortlisted for the 2027 Best Of Wine Tourism Awards.

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From Rail to Vineyard: Italy’s Historic Trains Create a New Model for Wine Tourism in Piedmont

Articles, Global Wine Evemts, Global Wine Tourism Intelligence Briefing, Italian Wine, Tourism, Travel, Wine, Wine News, Wine Tourism, Wines of Italy / liz admin

Italy is bringing together two of its great traditions – historic rail travel and wine culture – with new autumn services connecting Milan and Turin to the celebrated wine landscapes of Piedmont. In October and November 2026, Fondazione FS Italiane will operate historic trains from Milan to Alba and Turin to Canelli, providing visitors with

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Uber Wine Taxi Connects Frankfurt with the Rheingau: A New Model for Accessible Wine Tourism

German Wine, Global Wine Tourism Intelligence Briefing, Liz Palmer Wine Tourism Brief, Tourism, Travel, Wine News, Wine Tech, Wine Technology, Wine Tourism, Wines of Germany / liz admin

A new partnership between Uber, Frankfurt’s taxi network and leading Rheingau wineries is bringing digitally bookable wine tourism directly to travellers during the 2026 harvest. Wine tourism continues to evolve beyond the traditional tasting-room experience, with transportation, technology and accessibility increasingly becoming part of destination planning. A new initiative in Germany’s Rheingau offers an interesting

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Beyond the Tasting Room: How Portugal’s Alentejo Is Redefining Experiential Wine Tourism

Portugal, Wine, Wine Harvest, Wine News, Wine Tourism, Wine Trends, Wines of Portugal / liz admin

Portugal’s Alentejo wine region is demonstrating how wine tourism is evolving from traditional tastings toward more immersive, participatory experiences. From August 25 to September 20, 2026, Casa Relvas is opening its annual Harvest Programme at Herdade de São Miguel, inviting visitors to experience one of the most important moments in the winemaking calendar firsthand. Tourists

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Wine Tourism 2026: How Younger, Digital Travellers Are Reshaping the Wine Tourism Experience

Articles, Liz Palmer, Liz Palmer Wine Tourism Brief, Technology, Tourism, Wine, Wine Books, Wine Tourism / liz admin

By Liz PalmerAward-Winning Wine Journalist & Global Wine Tourism Strategist The profile of the wine tourist is changing. Once associated primarily with older, knowledgeable wine enthusiasts visiting cellars and tasting rooms, wine tourism is attracting a broader generation of travellers seeking gastronomy, culture, nature, sustainability and authentic experiences connected to place. New 2026 data from

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