Wine Tourism Archives

FINE 2027: Valladolid to Bring the Global Wine Tourism Industry Together

FINE, the International Wine Tourism Marketplace, will return to Valladolid, Spain, for its eighth edition on 10–11 March 2027, reinforcing its position as an important international meeting point for the wine tourism industry. The professional marketplace will bring together wineries, wine regions, hotels, tour operators, specialist travel agencies, destination organizations, and tourism professionals from across […]

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Why Tuscany Continues to Set the Global Standard for Wine Tourism: Inside Calici di Stelle 2026

Italian Wine, Liz Palmer, Liz Palmer Wine Tourism Brief, Uncategorized, Wine Marketing, Wine News, Wine Tourism, Wines of Italy / liz admin

As wine tourism continues to evolve, travellers, we are learning, are seeking far more than exceptional wines. They want authentic experiences, meaningful connections with place, and memorable moments that combine culture, gastronomy, heritage, and landscape. Tuscany certainly delivers this. From July 24 to August 16, Tuscany’s renowned Calici di Stelle (Goblets Under the Stars) returns

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Beyond the Tasting Room: The 10 Trends Redefining International Wine Tourism in Summer 2026

Liz Palmer, Liz Palmer Wine Tourism Brief, Tourism, Travel, Trending Topics, Wine Marketing, Wine News, Wine Tourism, Wine Trends / liz admin

For decades, wine tourism was defined by tasting rooms, cellar doors, and the quality of the wines poured into guests’ glasses. Today, that model is evolving rapidly. The summer of 2026 marks a significant turning point for the global wine tourism industry. While exceptional wines remain the foundation of every successful destination, they are no

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Driving the Future of Global Wine Tourism: My Participation at ENOWAYS 2026 in the Basque Country

Leadership, Spanish Wine, Sparkling Wine, Tourism, Travel, Trending Topics, Wine News, Wine Tourism, Wines of Spain / liz admin

I look forward to and am thrilled to participate in ENOWAYS – International Enotourism Summit 2026, at the invitation of Euskadi – Basque Country on November 23–26. As wine tourism continues to evolve into a strategic driver of economic development, destination branding, and cultural preservation, international forums such as ENOWAYS play an increasingly important role

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Why Spain’s Underground Bodegas of Torquemada Represent the Future of Authentic Wine Tourism – Part 2

Spanish Wine, Wine, Wine News, Wine Research, Wine Tourism, Wines of Spain / liz admin

Leaving the cool silence of Torquemada’s underground wine cellars, I reflected on the broader significance of this remarkable site within the evolving landscape of global wine tourism. What distinguishes this destination is not merely its remarkable engineering or the vast network of historic wine cellars hidden beneath the town. Rather, it is the way the

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Why Spain’s Underground Bodegas of Torquemada Represent the Future of Authentic Wine Tourism – Part 1

Articles, Spanish Wine, Wine News, Wine Tourism, Wines of Spain / liz admin

Standing in the quiet streets of Torquemada, in Spain’s Cerrato Palentino region, it was difficult to imagine that an extraordinary underground world lay hidden beneath my feet. A few weeks ago, I joined a group of international journalists to explore one of Spain’s most remarkable, yet still largely undiscovered, wine heritage sites: the historic Bodegas

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How the MICHELIN Guide Is Redefining Excellence in Wine Tourism

French Wine, Locations reviews, MICHELIN Guide, Wine Tourism / liz admin

For more than a century, the MICHELIN Guide has influenced how travellers discover the world’s finest restaurants. Today, it is extending that influence into an entirely new arena – wine, and in doing so, it may reshape how wine regions are evaluated, experienced, and promoted. The launch of the inaugural 2026 MICHELIN Grape Selection is

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Why Investment Readiness Will Define the Next Era of Wine Tourism

Articles, Tourism, Travel, Trending Topics, UN Tourism, Wine, Wine Economics, Wine Investment, Wine Marketing, Wine News, Wine Tourism / liz admin

The global wine tourism industry is entering a new phase of maturity. While exceptional wines, beautiful landscapes, and authentic visitor experiences remain fundamental, they are no longer enough to guarantee long-term success, as previously discussed. Increasingly, the destinations that will lead the next generation of wine tourism are those capable of attracting sustained investment, building

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How UNESCO Recognition Is Positioning Canada’s Okanagan Valley Among the World’s Leading Wine Tourism Destinations

Articles, British Columbia, Canada, Canadian Wine Industry, Liz Palmer Wine Tourism Brief, Tourism, Travel, UN Tourism, Wine, Wine News, Wine Tourism, Wines of Canada / liz admin

Canada’s Okanagan Valley has long been respected by wine professionals for its cool-climate wines, innovative producers, and spectacular vineyard landscapes. Yet despite its international acclaim, the region has often been overshadowed by more established wine destinations such as Napa Valley, Bordeaux, Tuscany, and the Douro Valley. That is beginning to change. Kelowna’s designation as Canada’s

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Discovering Gavi DOCG: Piedmont’s Great White Wine Destination

Articles, Italian Wine, Wine, Wine News, Wine Review, Wine reviews, Wine Tourism, Wines of Italy / liz admin

The Denomination Gavi DOCG sits in the southeastern corner of Piedmont, where the hills begin their long climb toward the Ligurian Apennines. Less than an hour from Milan, Genoa, and Turin, the territory occupies a geographic position that has shaped both its history and its wine for over a thousand years. The denomination covers eleven

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