Wine Tourism

About Last Night: Gregorian Chants and Timeless Villages

Last evening, I had the privilege of visiting the Monastery of Santo Domingo de Silos, where I experienced one of Spain’s most remarkable cultural traditions: the performance of Gregorian chants by the resident Benedictine monks. Hearing the voices of 23 monks resonate through the monastery’s magnificent Romanesque cloisters was quite captivating. The centuries-old chants, echoing […]

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Where Culinary Tradition, Monastic Heritage, and Wine Tourism Converge: A Remarkable Day in Castilla y León, Spain

Today offered a powerful reminder that the best wine tourism experiences extend well beyond the vineyard. Our day began with a memorable culinary immersion at Monasterio Lerma, a historic monastery where we participated in a traditional clay-pot cooking workshop. Working with age-old techniques and local ingredients we made a traditional stew (one that is now

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Spanish Wine Tourism: Discovering the Hidden Treasures of the Arlanza Wine Route

Over the coming days, I’ll be travelling through one of Spain’s most fascinating yet underappreciated wine tourism destinations – the Arlanza Wine Route in Castilla y León. While regions such as Rioja and Ribera del Duero often dominate the spotlight, Arlanza offers something refreshingly different: authentic medieval villages, centuries-old monasteries, underground wine cellars, remarkable gastronomy,

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Sicilia en Primeur 2026: Wine, Culture, and the Rise of a Tourism Destination

Palermo hosted the 22nd edition of Sicilia en Primeur from May 11 to 15, bringing together more than 100 international journalists, 12 wine tour operators, and 56 member wineries for five days of tastings, wine tours and talks. Assovini Sicilia, the island’s association of quality wine producers, has run the event since 2004. The 2026

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Global Wine Tourism Day 2026 Gains Momentum in Bourgogne, France

Beaune Set to Host Landmark International Gathering for the Future of Wine Tourism As preparations continue for the inaugural Global Wine Tourism Day on June 17, 2026, in Beaune, Burgundy, the event is rapidly emerging as one of the most significant international forums dedicated exclusively to wine tourism. Hosted at the renowned Cité des Climats

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What Napa and Sonoma’s Tasting Fee Cuts Mean for the Future of Global Wine Tourism

For decades, Napa Valley and Sonoma County represented the gold standard of premium wine tourism. Exclusive tastings, luxury hospitality, and elevated visitor experiences helped establish California Wine Country as one of the world’s most successful wine tourism destinations. Today, however, a significant shift is underway. Faced with declining visitation, changing consumer preferences, and broader challenges

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One Photo, One Iconic Winery, One Unforgettable Napa Valley Experience

Finally received my photo from the grand reopening of Robert Mondavi Winery a few weeks ago in Napa. What an exceptional experience. From the beautifully reimagined hospitality spaces to the seamless blend of innovation, architecture, and winemaking heritage, the winery remains one of Napa Valley’s most iconic destinations. It was a privilege to be part

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International Tourism Up 2% in Q1 2026 Amid Growing Uncertainty

International tourist arrivals grew 2% over the first quarter of 2026, despite disruption caused by the crisis in the Middle East in March. According to the latest data from UN Tourism, some 307 million tourists travelled internationally in the first quarter of 2026, about 6 million more than the same period of 2025. While the start of the

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Unique Wine Tourism Experiences – Portugal’s Cork Harvest: How a 2,000-Year-Old Tradition Is Becoming Wine Tourism’s Next Great Experience

Each spring as vineyards across Europe enter a period of rapid growth, another harvest quietly unfolds across Portugal’s landscapes, one that is increasingly attracting the attention of wine travellers, sustainability advocates, and experiential tourists. The annual cork harvest season has officially begun across Portugal, marking the return of one of the world’s oldest and most

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Domaine Auvigue’s 2026 Wine Tourism Season: Where Heritage, Chardonnay, and the Soul of the Mâconnais Converge

As wine tourism continues to evolve from product-focused experiences toward destination-driven engagement, Domaine Auvigue appears to be positioning itself at the forefront of this transformation. Located in Burgundy’s Mâconnais region, Domaine Auvigue along with Domaines Loron, has unveiled a sophisticated 2026 wine tourism program that integrates terroir, heritage, gastronomy, and experiential hospitality into a unified

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